ENTERPRISE SOFTWARE

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The Enterprise Software space continues to rise above recessionary and inflationary concerns, with millions of dollars of investments pouring in, large ticket mergers & acquisitions taking place, and innovative business models being experimented on. With the current USD 350 Bn+ Enterprise Software market set to double in the next decade, the space is poised for accelerated growth that brings unique challenges to the fore. As inflation and the Fed rates rise, Enterprise Software companies need to continuously redefine and revamp their strategies to keep up with market changes.   

In this current highly competitive business environment, Enterprise Software companies can arm themselves with insights from our best-in-class insights and thought leadership reports to get the pulse of the market. Hence, they need to continually focus on strengthening their product strategies to bring in efficiencies around process and technologies at scale. We partner with enterprise software companies to help them capitalize on organic and inorganic opportunities to drive business unusual growth by bringing in domain expertise spanning mergers & acquisitions, go-to-market, revenue acceleration, and more. We tailor our solutions to meet unique customer needs and challenges by identifying whitespaces to augment their current offerings with data and actionable insights.

We have helped our customers shift their focus from cost to efficiency, strengthen their talent strategy, align product roadmaps with business priorities, and build dynamic ecosystem partnerships. Deploying our custom prioritization frameworks and value creation playbooks, we enable our customers to drive long-term growth while building in resilience against disruptions.  

How We Help Our Clients
GLOBAL CAPABILITY CENTER (GCC) SETUP

Partnering with clients to identify global talent hotspots and build world class GCCs that serve as innovation hubs and drive sustained competitive advantage

Partner Strategy

We help leverage an expansive networks of partners, we help our clients hyper-accelerate their growth. By combining market intelligence with 2 decades of industry know-how, we match our clients with the right partners to meet their business objectives.

Customer Strategy

Our teams work from outside-in, designing a Voice of Customer approach to outline strategies that start with customers and end with Revenue

Go-To-Market & Market Visibility

Leveraging our expertise in marketing, sales and product management, customer intelligence frameworks, reports and benchmarks, and technology tools and software, to help clients identify and leverage white spaces

GLOBAL TALENT STRATEGY

Helping clients understand long-term talent needs in dynamically changing environment, and designing best-in-class strategies and systems to meet them.

TECHNOLOGY & MARKET INSIGHTS

Backed by our robust methodology for carving meaningful insights, we help our clients unfold the best growth opportunities through comprehensive landscape reports and data-rich insights.

CASE STUDIES

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INSIGHTS
India SaaS report 2023 – SaaSonomics: Navigating Growth and Efficiency
Macro Trends | Report India SaaS report 2023 – SaaSonomics: Navigating Growth and Efficiency The Indian SaaS ecosystem is showing incredible resilience, as India SaaS start-ups navigate macro-economic headwinds by doubling down on growth and efficiency.
Navigating the Turbulent Times in the Enterprise Software Industry
Macro Trends | Whitepaper Navigating the Turbulent Times in the Enterprise Software Industry In this whitepaper, we will explore the Enterprise Software Industry challenges and strategic initiatives to achieve profitable growth in the current turbulent market environment.
Driving the Next Phase of Sustainable Growth for Indian Start-ups in 2023 and Beyond
Innovation | Whitepaper Driving the Next Phase of Sustainable Growth for Indian Start-ups in 2023 and Beyond Indian start-ups have reshaped industries, attracted investments, and are actively contributing to India's GDP. How can they achieve sustainable growth by leveraging technology? Read more here.
Unlocking business value for enterprises with Generative AI
Digital Technologies | Report Unlocking business value for enterprises with Generative AI Generative AI is disrupting businesses across industries. This report explores the current Generative AI landscape and how businesses can unlock value by leveraging it.
The Future of Automation Anywhere Is Both Integrated And Decoupled With FortressIQ Acquisition
Mergers & Acquisitions | Blog The Future of Automation Anywhere Is Both Integrated And Decoupled With FortressIQ Acquisition Is Automation Anywhere too late in making this acquisition? Is this a desperate attempt by AA to plug in the gaps in their product arsenal in a bid to prep itself for a potential acquisition? Let’s unravel what this acquisition has in store for the Automation ecosystem and understand if there is any real potential in this acquisition.
7 Key Takeaways For GCC Leaders Driving Innovation Charters From India
Innovation | Blog 7 Key Takeaways For GCC Leaders Driving Innovation Charters From India Here are seven key takeaways from Zinnov's CXO Forum that could help a leader build a culture of innovation to deliver global impact.
Intelligent Automation: The Strategic Gamechanger For Enterprises
Automation | Blog Intelligent Automation: The Strategic Gamechanger For Enterprises Hyper Intelligent Automation (a.k.a Hyperautomation) has become a strategic enterprise gamechanger accelerating business growth at rapid speed.
Agritech in India: How Technology is Enabling New Yields
Digital Technologies | Blog Agritech in India: How Technology is Enabling New Yields A deep dive into India’s agricultural ecosystem, and an analysis of the status of the nation's Agritech sector.
Hyper Intelligent Automation – Accelerating Business Resiliency During COVID-19
Automation | Report Hyper Intelligent Automation – Accelerating Business Resiliency During COVID-19 Hyper Intelligent Automation, the next avatar of RPA, is accelerating business resiliency during COVID-19. Here's an overview of the HIA landscape and related trends.
Build Operate Transfer (BOT) Model - The Formula For Automation COEs To Scale In-House Capabilities
Centers of Excellence | Blog Build Operate Transfer (BOT) Model - The Formula For Automation COEs To Scale In-House Capabilities An enterprise may have realized that there is a need for an Automation COE, maybe even built a few automations and defined some key objectives. But how can enterprises take this COE idea from inception to scale? Here is our take on one of the approaches that any enterprise can leverage to build the Automation COE with a third-party partner: the BOT model (Build Operate Transfer).
Riding the IOT Bandwagon: 6 Trends Defining Enterprise IOT Adoption
Digital technologies | Blog Riding the IOT Bandwagon: 6 Trends Defining Enterprise IOT Adoption As Enterprises try to get on the IOT bandwagon, here are 6 defining Enterprise IOT adoption trends that point to new impending IOT opportunities in 2020.
The Automation Center Of Excellence (CoE) Guidebook
Automation | Blog The Automation Center Of Excellence (CoE) Guidebook A careful look into the value proposition of an Automation Center of Excellence, and the dissection of its different governance models.
Democratizing Automation With Low Code/No Code
Automation | Interview Democratizing Automation With Low Code/No Code Low Code/No Code platforms are rapidly catalyzing the democratization of Automation. To steer a multi-platform environment, it’s best to start with the company strategy, identify, and prioritize high value Automation to enjoy long-term success.
Enterprise ER&D Strategy & Focus – Digital Engineering To Build An Antifragile Future
Engineering R&D | Report Enterprise ER&D Strategy & Focus – Digital Engineering To Build An Antifragile Future This latest Zinnov study answers questions around Digital Engineering priorities of enterprises and what its implications are for Service Providers.
Value Creation For Enterprise Software Portfolio Companies - A Private Equity Perspective
Private Equity | Blog Value Creation For Enterprise Software Portfolio Companies - A Private Equity Perspective Here's a snapshot of how Private Equity firms are leveraging certain key value creation levers for their enterprise software portfolio companies.
How Unicorns Are Unlocking Strategic Value From Partnerships And Alliances
Leadership & Transformation | Interview How Unicorns Are Unlocking Strategic Value From Partnerships And Alliances Through partnership network, Unicorns can acquire resources and capabilities quickly and effectively, to gain competitive advantage while strengthening their revenue and profit margins. How do you choose the right partner? What is some industry best practices?
ServiceNow's Intellibot Acquisition Marks Its Foray Into The RPA Arena
Automation | Blog ServiceNow's Intellibot Acquisition Marks Its Foray Into The RPA Arena ServiceNow's Intellibot acquisition is the former's foray into the RPA arena. How will this affect the current Hyper Intelligent Automation landscape? Know more here.
Demystifying Low Code/No Code Platforms Within Intelligent Automation
Automation | Blog Demystifying Low Code/No Code Platforms Within Intelligent Automation Low Code/No Code platforms are on the rise in the last twelve month or so, in terms of funding and investments. Read how OutSystems' latest funding signals a paradigm shift in the HIA space.
Zinnov’s Automation Predictions 2021
Automation | Blog Zinnov’s Automation Predictions 2021 What does the future of Automation look like? Here's a look at Zinnov's Automation predictions for 2021 and what it means for enterprises' digital transformation agendas.
SAP Throws Its Hat In The Intelligent Automation Ring With Signavio Acquisition
Automation | Blog SAP Throws Its Hat In The Intelligent Automation Ring With Signavio Acquisition The SAP-Signavio acquisition signals the tech giant's intent to throw its hat in the Hyper Intelligent Automation ring - an already crowded space!
The Unstoppable Intelligent Automation Juggernaut
Automation | Blog The Unstoppable Intelligent Automation Juggernaut Hyper Intelligent Automation (HIA) has been on an unstoppable march in the past year, with 2021 being instrumental in taking HIA to the next level.
The Automation Imperative For Manufacturers & Distributors
Automation | Whitepaper The Automation Imperative For Manufacturers & Distributors As Automation is increasingly embraced by Manufacturing & Distribution industries, this Zinnov-Conexiom whitepaper delves into automating two specific processes.
Real-Time Process Discovery: A Giant Leap Towards Accelerated Intelligent Automation
Automation | Blog Real-Time Process Discovery: A Giant Leap Towards Accelerated Intelligent Automation Real-Time Process Discovery is all set to accelerate Hyper Intelligent Automation adoption across enterprises. Here's a look at how RTPD will be a shot in the arm for HIA adoption.
On Cloud Nine: The Cloud Adoption Roadmap For ISVs
Digital Technologies | Report On Cloud Nine: The Cloud Adoption Roadmap For ISVs Enterprises need to accelerate their cloud adoption strategy, because the pandemic has provided a shot in the arm for a robust cloud migration move.
Celonis Poised To Take A Bigger Slice Of The Intelligent Automation Pie
Automation | Blog Celonis Poised To Take A Bigger Slice Of The Intelligent Automation Pie Celonis' acquisition of Integromat is set to create waves in the Hyper Intelligent Automation space. Here's Zinnov analysis of the Celonis-Integromat acquisition.
Hyper Intelligent Automation: The Next Frontier For RPA
Automation | Whitepaper Hyper Intelligent Automation: The Next Frontier For RPA Hyper Intelligent Automation (HIA) is the new avatar of RPA, bringing with it various capabilities and newer use cases. Here's a look at what this technology has to offer organizations.
Venture Capital Investments In Enterprise Software
Private Equity | Report Venture Capital Investments In Enterprise Software Venture Capital investments are at the forefront of investment in disruptive spaces. As VCs look to minimize risk, they are increasingly making late-stage investments in Enterprise Software. What can Enterprise Software companies do differently to ensure growth?
Intelligent Automation Disrupting The BPO Industry
Automation | Whitepaper Intelligent Automation Disrupting The BPO Industry Intelligent Automation (IA) has disrupted the BPO industry across the value chain, with both horizontal processes and industry-specific processes being automated. What are the efficiencies that IA is bringing in? Learn more here.
Intelligent Automation Reimagining The BPO Value Chain
Automation | Whitepaper Intelligent Automation Reimagining The BPO Value Chain Intelligent Automation is revolutionizing functions and processes across the BPO value chain - across both business functions and industry-specific functions.
Intelligent Automation Propelling BPOs To The Next Orbit
Automation | Whitepaper Intelligent Automation Propelling BPOs To The Next Orbit The BPO industry's transformational journey has put the spotlight on Intelligent Automation and all its benefits for BPO players and their customers. Here's what the next era of outsourcing will look like.
Why Your RPA Strategy Is Failing
Automation | Interview Why Your RPA Strategy Is Failing Why are organizations tightrope walking through their RPA journeys? What are the inherent challenges of implementing RPA? How can organizations scale their RPA initiatives?
Digital Supply Chain Management – Building A Threat Resilient Supply Chain
Digital Technologies | Interview Digital Supply Chain Management – Building A Threat Resilient Supply Chain Digital supply chain management solutions is the answer to building resiliency in supply chain ecosystems. Learn the nuances of building such supply chains in this whitepaper.
Customer Service Automation: Human-Robot Collaboration Best Practices (Part 1)
Automation | Blog Customer Service Automation: Human-Robot Collaboration Best Practices (Part 1) An insightful interaction with Scott Merritt of Jacada, on the current state, and future of Customer Service Automation, and the best practices in human-robot collaborations.
Customer Service RPA: Human-Robot Collaboration Best Practices (Part 2)
Automation | Interview Customer Service RPA: Human-Robot Collaboration Best Practices (Part 2) Scott Merritt, Vice President, Global Head of Automation & Marketing, Jacada, shares valuable insights on Customer Service RPA, its various use cases, and implementation challenges.
Platformation – The Next Evolutionary Step In The Enterprise Growth Story
Leadership & Transformation | Interview Platformation – The Next Evolutionary Step In The Enterprise Growth Story Platformation has emerged as one of the most powerful strategies that enterprises are exploring. How has the enterprise platform strategy evolved in the digital era?
Private Equity Investments In The Enterprise Software Space
Private Equity | Report Private Equity Investments In The Enterprise Software Space The Zinnov report on Private Equity Investments in the Enterprise Software space evaluated the US PE landscape with a specific focus on Enterprise Software, analyzing 2500+ PE transactions.
How 'Intelligent' Is Your Supply Chain?
Digital Technologies | Whitepaper How 'Intelligent' Is Your Supply Chain? This Microsoft-Zinnov point of view makes the case for companies to adopt and implement an intelligent supply chain, especially in the new normal.
Intelligent Document Processing: Accelerating Digital Transformation
Automation | Interview Intelligent Document Processing: Accelerating Digital Transformation Implementing IDP which can process complex document-based information in bulk and at the highest accuracy levels, will help enhance business efficiency, transform existing processes, and achieve Intelligent Automation success.
Conversational AI – The Intelligent Weapon In The Fight against COVID-19
Macro Trends | Blog Conversational AI – The Intelligent Weapon In The Fight against COVID-19 Conversational AI is on the path to replace humans, and COVID-19 has accelerated its adoption and implementation, even helping develop newer use cases.
India GCCs: In The Fast Lane With Hyper Intelligent Automation
Automation | Whitepaper India GCCs: In The Fast Lane With Hyper Intelligent Automation India Global Capability Centres (GCCs) are playing a crucial role in accelerating the adoption of Hyper Intelligent Automation. What are the key factors driving this adoption?
Micro-Soft-omotive Acquisition – What It Means For Microsoft And The Automation World
Automation | Blog Micro-Soft-omotive Acquisition – What It Means For Microsoft And The Automation World Microsoft's acquisition of Softomotive has opened up a plethora of opportunities for the Automation world at large. Here's Zinnov's analysis of the Microsoft-Softomotive acquisition.
Hyper Intelligent Automation Adoption In Billion-Dollar Large Enterprises
Automation | Report Hyper Intelligent Automation Adoption In Billion-Dollar Large Enterprises Hyper Intelligent Automation adoption is being driven by billion-dollar Large Enterprises in India. What are the key factors driving this adoption? How is India positioned relative to the world in terms of HIA adoption? How has COVID-19 affected this adoption across enterprises?
RPA Use Cases - Leading The Battle Against COVID-19
Automation | Blog RPA Use Cases - Leading The Battle Against COVID-19 RPA is at the forefront of accelerating the 'flattening of the curve.' Several new RPA use cases across industries are leading this battle against COVID-19.
India, The Epicenter Of Digital Innovation In Banking And Financial Services Space
Innovation | Blog India, The Epicenter Of Digital Innovation In Banking And Financial Services Space The BFS space is being digitally disrupted just like every other vertical. But what is the biggest hindrance to digital innovation in Banking & Financial Services firms?
Digital Transformation - The Driving Force For Large Enterprises In India
Digital Technologies | Blog Digital Transformation - The Driving Force For Large Enterprises In India Public-listed Large Enterprises in India are witnessing slower growth in the recent years. However, razor sharp focus on digital transformation is turning the tide for these enterprises that are the backbone of the Indian economy.
Why Companies Must Look At Romania For IT Outsourcing Services
Why Companies Must Look At Romania For IT Outsourcing Services With more than 10K installed fresh STEM talent pool and 3.5K+ technology start-up talent pool, Romania is brimming with IT and Software talent making it an ideal location for IT Outsourcing services. Here are few more factors that are making Romania a go-to destination for outsourcing.
The Platform Playbook: How To Create A Successful Platform
The Platform Playbook: How To Create A Successful Platform How can organizations build successful platforms? How will platformization help accelerate businesses in the digital age? Here's our playbook to build a successful platform.
How Platform Play Is Powering Business Acceleration In The Digital Age
Digital Technologies | Blog How Platform Play Is Powering Business Acceleration In The Digital Age Every business is transforming into a platform-led business. But how will platform play power business acceleration in the digital age? What are the strategies that companies need to adopt to become platform-first businesses?
The Road Ahead For RPA: Trends That Will Shape Enterprises In 2019
Automation | Interview The Road Ahead For RPA: Trends That Will Shape Enterprises In 2019 Robotic Process Automation has become mainstream and many organizations are increasingly deploying them. What are the RPA trends that will shape enterprises?
Infrastructure Use Cases Of A Digital Workplace
Digital Technologies | Blog Infrastructure Use Cases Of A Digital Workplace Workplaces are getting a digital makeover to augment productivity, security, and flexibility. What are some of the infrastructure use cases of digital workplaces that are being rapidly adopted by companies? What are the technologies that are steering the future of work?
The 6 Key Priorities Of Enterprise Digital Transformation
Digital Technologies | Blog The 6 Key Priorities Of Enterprise Digital Transformation Digital Transformation is an integral part of every company's strategy. It enables enterprises to build a moat against digital disruptions. Know more here.
Why India Is All Set To Become An Early 5G Technology Adopter
Digital Technologies | Blog Why India Is All Set To Become An Early 5G Technology Adopter India, which has historically been a telecom laggard, is all set to become an early adopter of 5G technology. What are the factors which have enabled this?
5G Technology: The Future Of Connectivity
Digital Technologies | Blog 5G Technology: The Future Of Connectivity 5G technology is all anyone seems to talk about. How is the stage being set for 5G adoption?
Why Is A Machine Learning CoE Called The Heart Of An Intelligent Organization?
COE | Blog Why Is A Machine Learning CoE Called The Heart Of An Intelligent Organization? A Machine Learning Center of Excellence is the heart of an intelligent organization. What makes it such? This transcript provides some insights.
Why Mentoring Is Key To Innovation
Innovation | Blog Why Mentoring Is Key To Innovation Corporate mentorship programs are key to innovation; however, mentoring is a two-way street that has at its core an open mindset and mutual trust.
5 Big Questions About The Digital Mosaic Framework
Leadership & Transformation | Interview 5 Big Questions About The Digital Mosaic Framework Hear from an industry expert on how the Digital Mosaic framework can help Enterprises & ISVs to unlock competitive advantage and create business elasticity.
The Perfect Storm - 5 Factors Driving Disruptions In The Technology Ecosystem
Digital Technologies | Blog The Perfect Storm - 5 Factors Driving Disruptions In The Technology Ecosystem The technology ecosystem is in a state of flux, owing to the digital disruptions. What are the top 5 factors driving these disruptions?
Staying Relevant In The Age Of AI
Digital Technologies | Blog Staying Relevant In The Age Of AI With the advent of Artificial Intelligence in HR function, how can HR professionals stay relevant?
IoT as a Service - A Game Changer?
Digital Technologies | Blog IoT as a Service - A Game Changer? Do Service Providers need to jump on the IoT as a Service bandwagon? Is it the game changer that Service Providers need in the changing technology landscape?
Moving Towards being a XaaS enterprise
COE | Blog Moving Towards being a XaaS enterprise About the author: Vivek Gupta is a Management Consultant at Zinnov with the Engineering Excellence team.
Global Engineering 2.0
COE | Blog Global Engineering 2.0 Global Engineering 2.0 is the strategic approach to rebalance an organization’s current R&D footprint to support business objectives & enable newer investments.
Smart Integration, An Essential Building Block For Digital Platforms
Digital Technologies | Whitepaper Smart Integration, An Essential Building Block For Digital Platforms With platformization becoming a key differentiator for enterprises, enterprises are increasingly building digital platforms, with smart integration at its core.

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