ENTERPRISE SOFTWARE

Scaling Innovation in a Dynamic Market

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The Enterprise Software sector continues to outperform broader market conditions, with sustained investment, evolving business models, and strong demand for platforms that drive agility and automation. But as customer expectations shift and AI becomes foundational, software companies must rethink how they build, deliver, and scale.

Zinnov partners with enterprise software firms to navigate this changing landscape. We bring deep expertise across M&A, market expansion, value proposition refinement, and ecosystem strategy-enabling clients to accelerate growth and improve profitability.

A key part of that acceleration is unlocking global talent through Global Capability Centers (GCCs). Zinnov has helped leading software companies set up and scale GCCs that drive product innovation, engineering efficiency, and customer success-turning these centers into long-term strategic assets.

Through proprietary frameworks, market intelligence, and hands-on execution support, we help clients transition from cost-focused models to future-ready, scalable businesses-built for resilience in today’s dynamic environment.

How We Help Our Clients
GLOBAL CAPABILITY CENTER (GCC) SETUP

Partnering with clients to identify global talent hotspots and build world class GCCs that serve as innovation hubs and drive sustained competitive advantage.

Partner Strategy

We help leverage an expansive networks of partners, we help our clients hyper-accelerate their growth. By combining market intelligence with 2 decades of industry know-how, we match our clients with the right partners to meet their business objectives.

Customer Strategy

Our teams work from outside-in, designing a Voice of Customer approach to outline strategies that start with customers and end with Revenue

Go-To-Market & Market Visibility

Leveraging our expertise in marketing, sales and product management, customer intelligence frameworks, reports and benchmarks, and technology tools and software, to help clients identify and leverage white spaces

GLOBAL TALENT STRATEGY

Helping clients understand long-term talent needs in dynamically changing environment, and designing best-in-class strategies and systems to meet them.

TECHNOLOGY & MARKET INSIGHTS

Backed by our robust methodology for carving meaningful insights, we help our clients unfold the best growth opportunities through comprehensive landscape reports and data-rich insights.

CASE STUDIES

READY TO TALK?
INSIGHTS
Future-proofing AI strategy through Centers of Excellence
Centers of Excellence | Whitepaper Future-proofing AI strategy through Centers of Excellence Built pilots. Now what? This whitepaper shares insights on how AI Centers of Excellences (CoEs) turn experiments into enterprise-wide impact.
PE Valuation Lever: How Global Talent Can Add 4-8X in Exit Value
Private Equity | Blog PE Valuation Lever: How Global Talent Can Add 4-8X in Exit Value Discover how Private Equity firms are using global talent hubs to drive 4-8X exit valuations, improve EBITDA, and accelerate value creation.
Built to Last: AI, Circularity, and the Future of Product Design
Leadership & Transformation | Podcast Built to Last: AI, Circularity, and the Future of Product Design Can sustainability be profitable? PTC’s Catherine Kniker and Dave Duncan unpack how AI, circularity, and design are reshaping manufacturing.
Mid-sized, Big Moves: How Mid-market GCCs Are Fueling Growth
Centers of Excellence | Blog Mid-sized, Big Moves: How Mid-market GCCs Are Fueling Growth Unlock the potential of Mid-market GCC. Learn how these centers drive innovation and support growth for mid-sized firms.
Why Tech Services Must Reinvent or Risk Redundancy
Strategy & Ops | Blog Why Tech Services Must Reinvent or Risk Redundancy USD 850 Bn Generative AI opportunity is reshaping Technology Services. Discover why talent transformation is now non-negotiable.
Reimagining L&D for GCCs: A Leadership Playbook for Human-AI Synergy
Global Talent | Blog Reimagining L&D for GCCs: A Leadership Playbook for Human-AI Synergy A leadership playbook for GCCs to harness AI in L&D, drive human-AI synergy, and build a future-ready, digital-first workforce.
Engineering Experiences: Ciklum's AI Growth Playbook
Leadership & Transformation | Podcast Engineering Experiences: Ciklum's AI Growth Playbook Tune in as Pari Natarajan and Rajaram Radhakrishnan, CEO of Ciklum, explore Experience Engineering in the age of Gen AI.
The USD 200 Bn Opportunity: Why Service Providers Can't Miss the Enterprise AI Wave
Strategy & Ops | Report The USD 200 Bn Opportunity: Why Service Providers Can't Miss the Enterprise AI Wave Unlock the USD 300 Bn Enterprise AI wave - decode growth, strategies & Tech investments. Download the strategic blueprint report now
How AI in Revenue Cycle Management is transforming Healthcare
Automation | Report How AI in Revenue Cycle Management is transforming Healthcare Discover how AI is transforming Revenue Cycle Management in Healthcare - key trends, innovations, and PE insights in Zinnov’s latest report.
Zinnov-nasscom Mid-Market Global Capability Centers (GCC) Report FY2025
Centers of Excellence | Report Zinnov-nasscom Mid-Market Global Capability Centers (GCC) Report FY2025 35% of Mid-market GCCs in India were set up in just two years. Get the report to understand how these centers are redefining innovation
Beyond the Metros: How Tier-II Talent is Powering India's New Growth Hubs
Centers of Excellence | Blog Beyond the Metros: How Tier-II Talent is Powering India's New Growth Hubs Tier-II talent brings 30% lower attrition, 25% cost savings, and stronger retention. Read the blog to explore this growing shift.
Global Delivery Models Unpacked: GCCs vs GBS vs Outsourcing 
Centers of Excellence | Blog Global Delivery Models Unpacked: GCCs vs GBS vs Outsourcing  GCCs, GBS, or Outsourcing? Understand what sets each model apart and how to align your global delivery strategy with your business goals.
What Are the Different Offshoring Models - and Why Global Capability Centers (GCCs) Are Gaining Ground
Centers of Excellence | Blog What Are the Different Offshoring Models - and Why Global Capability Centers (GCCs) Are Gaining Ground Explore why GCCs are replacing traditional offshoring with smarter, more strategic value. Read the blog now.
GCC Talent Trends 2025: Navigating the New World of Work
Centers of Excellence | Report GCC Talent Trends 2025: Navigating the New World of Work Discover key insights from the Talent Trends 2025 report and future-proof your strategy. Download the report.
Private Equity's Big Bet: Annual M&A in Technology Services Report 2024
Private Equity | Report Private Equity's Big Bet: Annual M&A in Technology Services Report 2024 Technology Services M&A rebounded in 2024 with USD 28 Bn in deals—discover key trends, PE moves, and AI's impact.
The State of Partnerships: Zinnov's Annual Partnership Playbook  2025
Strategy & Ops | Report The State of Partnerships: Zinnov's Annual Partnership Playbook 2025 Explore trends in Strategic Tech Partnerships driving innovation, growth, and AI-powered ecosystem success in 2025.
Navigating the CRM Ecosystem: Key Trends and Challenges
Strategy & Ops | Report Navigating the CRM Ecosystem: Key Trends and Challenges Discover key CRM ecosystem trends, challenges, and growth drivers, with insights on Microsoft Dynamics and building strategic partnerships.
Partnership-Driven Growth Blueprint for the Tech Ecosystem
Strategy & Ops | Whitepaper Partnership-Driven Growth Blueprint for the Tech Ecosystem Discover how the Partnership-Driven Growth Blueprint is transforming the Enterprise Software Ecosystem, driving innovation and scalability.
Speak, Type, Create: The Era of App Building Made Simple 
Automation | Blog Speak, Type, Create: The Era of App Building Made Simple  Discover how prompt-based application development platforms are revolutionizing enterprise software and app creation. Read the blog here.
The State of Tech Services M&A in 2025: What's Hot, What's Next in 2025
Mergers & Acquisitions | Blog The State of Tech Services M&A in 2025: What's Hot, What's Next in 2025 Discover the 6 key trends driving Technology Services M&A 2025, from AI-driven acquisitions to PE-led deals. Read the blog now.
Redefining Enterprise Productivity With Agentic AI
Automation | Whitepaper Redefining Enterprise Productivity With Agentic AI Discover how Agentic AI is revolutionizing enterprise automation, breaking productivity plateaus, and transforming the way businesses work
Technology Trends 2025: How Enterprises Can Prepare for Growth
Digital Technologies | Report Technology Trends 2025: How Enterprises Can Prepare for Growth Technology Trends 2025: Discover key advancements like Agentic AI, Sustainable Coding, and Reskilling, and learn how enterprises can thrive.
Beyond ODC: How Tech Services Firms Can Thrive Amidst Disruption
Macro Trends | Blog Beyond ODC: How Tech Services Firms Can Thrive Amidst Disruption Discover how Tech Services firms can thrive amidst continuous disruptions by embracing innovation and new models. Read the blog
Automated Action Execution: Business Automation in Intelligent Enterprises
Automation | Blog Automated Action Execution: Business Automation in Intelligent Enterprises Intelligent Business Automation drives action, blending AI, LLMs, and LAMs to transform enterprises from reactive to proactive operations.
India SaaS report 2023 – SaaSonomics: Navigating Growth and Efficiency
Macro Trends | Report India SaaS report 2023 – SaaSonomics: Navigating Growth and Efficiency The Indian SaaS ecosystem is showing incredible resilience, as India SaaS start-ups navigate macro-economic headwinds by doubling down on growth and efficiency.
Navigating the Turbulent Times in the Enterprise Software Industry
Macro Trends | Whitepaper Navigating the Turbulent Times in the Enterprise Software Industry In this whitepaper, we will explore the Enterprise Software Industry challenges and strategic initiatives to achieve profitable growth in the current turbulent market environment.
Driving the Next Phase of Sustainable Growth for Indian Start-ups in 2023 and Beyond
Innovation | Whitepaper Driving the Next Phase of Sustainable Growth for Indian Start-ups in 2023 and Beyond Indian start-ups have reshaped industries, attracted investments, and are actively contributing to India's GDP. How can they achieve sustainable growth by leveraging technology? Read more here.
Unlocking business value for enterprises with Generative AI
Digital Technologies | Report Unlocking business value for enterprises with Generative AI Generative AI is disrupting businesses across industries. This report explores the current Generative AI landscape and how businesses can unlock value by leveraging it.
The Future of Automation Anywhere Is Both Integrated And Decoupled With FortressIQ Acquisition
Mergers & Acquisitions | Blog The Future of Automation Anywhere Is Both Integrated And Decoupled With FortressIQ Acquisition Is Automation Anywhere too late in making this acquisition? Is this a desperate attempt by AA to plug in the gaps in their product arsenal in a bid to prep itself for a potential acquisition? Let’s unravel what this acquisition has in store for the Automation ecosystem and understand if there is any real potential in this acquisition.
7 Key Takeaways For GCC Leaders Driving Innovation Charters From India
Innovation | Blog 7 Key Takeaways For GCC Leaders Driving Innovation Charters From India Here are seven key takeaways from Zinnov's CXO Forum that could help a leader build a culture of innovation to deliver global impact.
Intelligent Automation: The Strategic Gamechanger For Enterprises
Automation | Blog Intelligent Automation: The Strategic Gamechanger For Enterprises Hyper Intelligent Automation (a.k.a Hyperautomation) has become a strategic enterprise gamechanger accelerating business growth at rapid speed.
Agritech in India: How Technology is Enabling New Yields
Digital Technologies | Blog Agritech in India: How Technology is Enabling New Yields A deep dive into India’s agricultural ecosystem, and an analysis of the status of the nation's Agritech sector.
Hyper Intelligent Automation – Accelerating Business Resiliency During COVID-19
Automation | Report Hyper Intelligent Automation – Accelerating Business Resiliency During COVID-19 Hyper Intelligent Automation, the next avatar of RPA, is accelerating business resiliency during COVID-19. Here's an overview of the HIA landscape and related trends.
Build Operate Transfer (BOT) Model - The Formula For Automation COEs To Scale In-House Capabilities
Centers of Excellence | Blog Build Operate Transfer (BOT) Model - The Formula For Automation COEs To Scale In-House Capabilities An enterprise may have realized that there is a need for an Automation COE, maybe even built a few automations and defined some key objectives. But how can enterprises take this COE idea from inception to scale? Here is our take on one of the approaches that any enterprise can leverage to build the Automation COE with a third-party partner: the BOT model (Build Operate Transfer).
Riding the IOT Bandwagon: 6 Trends Defining Enterprise IOT Adoption
Digital technologies | Blog Riding the IOT Bandwagon: 6 Trends Defining Enterprise IOT Adoption As Enterprises try to get on the IOT bandwagon, here are 6 defining Enterprise IOT adoption trends that point to new impending IOT opportunities in 2020.
The Automation Center Of Excellence (CoE) Guidebook
Automation | Blog The Automation Center Of Excellence (CoE) Guidebook A careful look into the value proposition of an Automation Center of Excellence, and the dissection of its different governance models.
Democratizing Automation With Low Code/No Code
Automation | Interview Democratizing Automation With Low Code/No Code Low Code/No Code platforms are rapidly catalyzing the democratization of Automation. To steer a multi-platform environment, it’s best to start with the company strategy, identify, and prioritize high value Automation to enjoy long-term success.
Enterprise ER&D Strategy & Focus – Digital Engineering To Build An Antifragile Future
Engineering R&D | Report Enterprise ER&D Strategy & Focus – Digital Engineering To Build An Antifragile Future This latest Zinnov study answers questions around Digital Engineering priorities of enterprises and what its implications are for Service Providers.
Value Creation For Enterprise Software Portfolio Companies - A Private Equity Perspective
Private Equity | Blog Value Creation For Enterprise Software Portfolio Companies - A Private Equity Perspective Here's a snapshot of how Private Equity firms are leveraging certain key value creation levers for their enterprise software portfolio companies.
How Unicorns Are Unlocking Strategic Value From Partnerships And Alliances
Leadership & Transformation | Interview How Unicorns Are Unlocking Strategic Value From Partnerships And Alliances Through partnership network, Unicorns can acquire resources and capabilities quickly and effectively, to gain competitive advantage while strengthening their revenue and profit margins. How do you choose the right partner? What is some industry best practices?
ServiceNow's Intellibot Acquisition Marks Its Foray Into The RPA Arena
Automation | Blog ServiceNow's Intellibot Acquisition Marks Its Foray Into The RPA Arena ServiceNow's Intellibot acquisition is the former's foray into the RPA arena. How will this affect the current Hyper Intelligent Automation landscape? Know more here.
Demystifying Low Code/No Code Platforms Within Intelligent Automation
Automation | Blog Demystifying Low Code/No Code Platforms Within Intelligent Automation Low Code/No Code platforms are on the rise in the last twelve month or so, in terms of funding and investments. Read how OutSystems' latest funding signals a paradigm shift in the HIA space.
Zinnov’s Automation Predictions 2021
Automation | Blog Zinnov’s Automation Predictions 2021 What does the future of Automation look like? Here's a look at Zinnov's Automation predictions for 2021 and what it means for enterprises' digital transformation agendas.
SAP Throws Its Hat In The Intelligent Automation Ring With Signavio Acquisition
Automation | Blog SAP Throws Its Hat In The Intelligent Automation Ring With Signavio Acquisition The SAP-Signavio acquisition signals the tech giant's intent to throw its hat in the Hyper Intelligent Automation ring - an already crowded space!
The Unstoppable Intelligent Automation Juggernaut
Automation | Blog The Unstoppable Intelligent Automation Juggernaut Hyper Intelligent Automation (HIA) has been on an unstoppable march in the past year, with 2021 being instrumental in taking HIA to the next level.
The Automation Imperative For Manufacturers & Distributors
Automation | Whitepaper The Automation Imperative For Manufacturers & Distributors As Automation is increasingly embraced by Manufacturing & Distribution industries, this Zinnov-Conexiom whitepaper delves into automating two specific processes.
Real-Time Process Discovery: A Giant Leap Towards Accelerated Intelligent Automation
Automation | Blog Real-Time Process Discovery: A Giant Leap Towards Accelerated Intelligent Automation Real-Time Process Discovery is all set to accelerate Hyper Intelligent Automation adoption across enterprises. Here's a look at how RTPD will be a shot in the arm for HIA adoption.
On Cloud Nine: The Cloud Adoption Roadmap For ISVs
Digital Technologies | Report On Cloud Nine: The Cloud Adoption Roadmap For ISVs Enterprises need to accelerate their cloud adoption strategy, because the pandemic has provided a shot in the arm for a robust cloud migration move.

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