Go-To-Market & Market Visibility

Having a pulse on customer wants and needs helps create the most robust winning strategies. We have spent the last 15+ years closely monitoring the Digital Services landscape, making Zinnov the advisor of choice for companies looking to create sustained competitive advantage in this space. Leveraging our subject matter expertise in marketing, sales and product management, robust customer intelligence frameworks, reports and benchmarks, and technology tools and software, we help clients identify and leverage white spaces and create roadmaps for the organization to grow and accelerate their revenues. 

Additionally, we partner with our clients to enhance their market visibility and penetration through curated conferences, roundtables, and rankings, which leads to higher brand recall with its existing and prospective customer base.  

Zinnov Zones, our annual rating for Enterprise Software and Digital Services firms and now in its 13^th year, is the most comprehensive and prolific ranking that helps companies better understand the vendor ecosystem across multiple domains such as Digital Transformation, ER&D Services, IOT, Hyper-Intelligent Automation, Retail, and Media and Entertainment.