Go-To-Market & Market Visibility

Market dominance with future-focused insights


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Having a pulse on customer wants and needs helps create the most robust winning strategies. We have spent the last 15+ years closely monitoring the Digital Services landscape, making Zinnov the advisor of choice for companies looking to create sustained competitive advantage in this space. Leveraging our subject matter expertise in marketing, sales and product management, robust customer intelligence frameworks, reports and benchmarks, and technology tools and software, we help clients identify and leverage white spaces and create roadmaps for the organization to grow and accelerate their revenues. 

Additionally, we partner with our clients to enhance their market visibility and penetration through curated conferences, roundtables, and rankings, which leads to higher brand recall with its existing and prospective customer base.  

Zinnov Zones, our annual rating for Enterprise Software and Digital Services firms and now in its 13th year, is the most comprehensive and prolific ranking that helps companies better understand the vendor ecosystem across multiple domains such as Digital Transformation, ER&D Services, IOT, Hyper-Intelligent Automation, Retail, and Media and Entertainment

150+ global market visibility events 50+ annual reports and published thought leadership 50+ proprietary customer success frameworks and models
How We Help Our Clients

Zinnov’s multi-phase approach bridges a customer’s value proposition with the right customer segments, by analyzing market readiness and the competitive landscapes, to create a solution framework that increases the odds of success.

Our bespoke solutions enable our clients to select their preferred mode of growth with a specific focus on targets, offerings, and industry.

We equip our clients with comprehensive market intelligence for identifying potential white spaces and on-ground execution to deliver superior business results by capitalizing on hands-on experience, rich databases, proprietary tools and frameworks, and marquee playbooks.

With deep ecosystem connects and personalized market visibility initiatives, we help our clients potentially increase their brand awareness and establish them as credible thought leaders in their respective domains.

GTM Strategy

  • White Space Identification
  • Focus Industry Identification 
  • Account Shortlisting
  • Organization Structure Recommendation 
  • Business Plan Creation

Market Visibility

  • Zinnov Confluence – Annual Technology Conferences
  • Zinnov Roundtables 
  • Co-branded whitepapers and reports
  • Zinnov Zones – Annual RFI led Analyst Rankings

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