ER&D AND DIGITAL SERVICES

Mapping the dynamic ER&D landscape

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Despite economic uncertainties and geopolitical factors, the Engineering R&D spend has grown the highest in a decade, to touch USD 1,653 Bn in 2021. Of this, ~40% is Digital Engineering spend, which is the enterprise spend on next-generation technologies such as AI/ML, IOT, AR/VR, Microservices, etc., to build new products and services for revenue generation. With Digital Engineering playing a pivotal role in how enterprises conceptualize, design, manufacture, and support products, it is expected to contribute nearly 55% towards the overall ER&D spend by 2025.  

As we enter into the Digital Transformation 2.0 era, Metaverse, 5G, Digital Thread, and Cloud & AI will increasingly drive the spend for the ER&D market. We have decades of experience partnering with companies across the ER&D value chain – from Enterprises, ER&D Service Providers, OEMs, to Tier-I Suppliers – to help them capitalize on these trends. We work alongside our customers to drive their Digital Engineering strategy, armed with rich data and insights, and our marquee thought leadership reports on ER&D and Digital Engineering. Our annual Zinnov Zones rating, the gold standard in the global ER&D market, enables business leaders across verticals to identify strong partners for faster and more efficient deployment of ER&D-led services initiatives across geographies. From driving organic as well as inorganic growth, to strengthening partnerships and alliances strategy, we deliver high-impact, actionable insights that help organizations make data-driven decisions.

How We Help Our Clients
MERGERS AND ACQUISITIONS

Our M&A advisory brings the best of both consulting and investment banking, to bring a suite of services that include asset shortlisting, buy-side/sell-side advisory, commercial due diligence and post-merger integration solutions.

AUTOMATION

Our Automation experts work closely with Enterprise and Platform companies looking to leapfrog their growth and digital transformation journeys by aligning the right technology with business priorities.

BUSINESS GROWTH & TRANSFORMATION

We collaborate with clients to identify the right strategies to leapfrog their growth and transformation trajectories

INNOVATION STRATEGY

Our suite of collaboration models allow customers to choose a best-fit solution by marrying business objectives with available resources and organizational readiness.

TECHNOLOGY & MARKET INSIGHTS

Backed by our robust methodology for carving meaningful insights, we help our clients unfold the best growth opportunities through comprehensive landscape reports and data-rich insights.

CASE STUDIES

INSIGHTS
Innovation Benchmark for India GCoEs – 2021
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Tech Trends: A Post-Pandemic Technology Foresight
Digital Technologies | Report Tech Trends: A Post-Pandemic Technology Foresight This Zinnov POV provides a glimpse of the top 10 technology trends that can help unlock business potential & innovation to shape the post-pandemic digital world.
The Future of Automation Anywhere Is Both Integrated And Decoupled With FortressIQ Acquisition
Mergers & Acquisitions | Blog The Future of Automation Anywhere Is Both Integrated And Decoupled With FortressIQ Acquisition Is Automation Anywhere too late in making this acquisition? Is this a desperate attempt by AA to plug in the gaps in their product arsenal in a bid to prep itself for a potential acquisition? Let’s unravel what this acquisition has in store for the Automation ecosystem and understand if there is any real potential in this acquisition.
Combating Cybersecurity Threats With Globalization
Digital Technologies | Blog Combating Cybersecurity Threats With Globalization Thanks to globalization, Cybersecurity firms are now able to scale faster than their peers by leveraging a larger pool of digitally diversified talent present in low-cost locations.
Digital Engineering At The Forefront Of Future-Proofing Businesses
Engineering R&D | Blog Digital Engineering At The Forefront Of Future-Proofing Businesses The appetite for Digital Engineering is surging relentlessly across newer technologies and industry players, with changing customer, employee, and partner dynamics.
The Resurgence Of Poland As A Research & Development Hotspot
COE | Blog The Resurgence Of Poland As A Research & Development Hotspot Zinnov’s latest Global Center of Excellence (COE) Hotspots report identifies Poland as an up and coming technology innovation hub with large available digitally skilled talent pools, strong technology infrastructure, and business-friendly laws.
Intelligent Document Processing: Accelerating Digital Transformation
Automation | Interview Intelligent Document Processing: Accelerating Digital Transformation Implementing IDP which can process complex document-based information in bulk and at the highest accuracy levels, will help enhance business efficiency, transform existing processes, and achieve Intelligent Automation success.
Digital Engineering Investment Thesis - Value Creation Drivers For Service Providers
Macro Trends | Blog Digital Engineering Investment Thesis - Value Creation Drivers For Service Providers Going forward, we will witness a change in the Digital Engineering priorities of enterprises across verticals as they aim to become antifragile by rapidly adopting intelligent and connected technologies.
The Bleeding Edge Of AI – How Edge AI Will Redefine Computing
Digital Technologies | Blog The Bleeding Edge Of AI – How Edge AI Will Redefine Computing The combination of Edge Computing and Artificial Intelligence is called Edge AI. This new technology and its use cases, especially with 5G rollout, will open up a plethora of enterprise opportunities.
What's Shaping India's Digital Economy
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Resiliency Of The Indian ER&D Ecosystem In The Wake Of COVID-19
Macro Trends | Report Resiliency Of The Indian ER&D Ecosystem In The Wake Of COVID-19 COVID-19 brought to focus the resilience of the Indian ER&D ecosystem. Here's a snapshot of how 10 Indian ER&D Service Providers ensured continuity of operations.
Zinnov Zones 2019  for IoT Platforms
Digital Technologies | Report Zinnov Zones 2019 for IoT Platforms
Digital Engineering – Driving Growth In The ER&D Marketplace
Engineering R&D | Interview Digital Engineering – Driving Growth In The ER&D Marketplace Engineering R&D organizations are upping their Digital Engineering spend, signaling a shift in the growth of the ER&D marketplace. What does this mean for SPs?
Why Digital Engineering Will Fuel The Next Wave Of ER&D Growth
Engineering R&D | Blog Why Digital Engineering Will Fuel The Next Wave Of ER&D Growth Core verticals as well as non-core verticals are increasing their Digital Engineering spend significantly, fueling the next wave of ER&D growth.
Digital Engineering – Driving Growth In The ER&D Marketplace
Engineering R&D | Interview Digital Engineering – Driving Growth In The ER&D Marketplace Engineering R&D organizations are upping their Digital Engineering spend, signaling a shift in the growth of the ER&D marketplace. What does this mean for SPs?
Zinnov Zones Media & Technology
Engineering R&D | Report Zinnov Zones Media & Technology
Digital Engineering Services:  A Market Snapshot
Engineering R&D | Report Digital Engineering Services: A Market Snapshot Top R&D spenders are investing in digital enablers to optimize manufacturing processes and new product development/ reengineering to meet two key business objectives – Customer Experience and Operational Excellence
Digital Engineering In BFSI – The India Opportunity
Digital Technologies | Report Digital Engineering In BFSI – The India Opportunity BFSI companies are being challenged by newer players, thus creating an urgency for these organizations to increase their investments on Digital Engineering in BFSI.
Enterprise ER&D Strategy & Focus – Digital Engineering To Build An Antifragile Future
Engineering R&D | Report Enterprise ER&D Strategy & Focus – Digital Engineering To Build An Antifragile Future This latest Zinnov study answers questions around Digital Engineering priorities of enterprises and what its implications are for Service Providers.