This is a comprehensive view of the Indian SMB landscape, which covers key aspects like:
The number of SMBs and their GDP contribution to India’s economy
The current technology adoption by SMBs to enhance digital discoverability
The transition from traditional SMBs to ‘Digital SMBs’
The impending opportunity owing to SMB digitalization
The initiatives that the ecosystem players are taking to tap into the opportunity
The way forward
A few interesting insights that were gleaned from the study include –
The Indian SMBs contribute 40% to India’s GDP and generate ~180Mn jobs.
An emerging category of SMBs such as Housewife Resellers, Media Content Creators, Cab Drivers, and Delivery Partners are enabled by Aggregators in their digital journey.
600+ Aggregators, many of them new-age start-ups such as Udaan, Oyo, Meesho, Ola, Swiggy, etc., have already enabled over 10Mn SMBs and will continue to play a vital role in SMB digitalization.
14 Dec, 2022
Metaverse is slowly but surely penetrating the public sector. We take a look at what has been happening in the space and analyze the developments.
07 Dec, 2022
Retail Investors in India have transitioned from traditional savings instruments like fixed deposits to new-age financial products. Read here.