Small and Medium Businesses (SMBs) are a relatively unrealized source of growth opportunities for enterprises (software and platform) looking to increase their customer base or even enter new markets. There are currently more than 400 million SMBs bolstering economies around the world, accounting for over 70% of global employment. Large macroenvironmental shifts including rapid digitization and post-COVID consumer behavior have engendered digitally savvy players and customers. Additionally, SMB IT spends are expected to increase by ~$50bn by 2025. This provides unique opportunities for technology (hardware and software; product and platform) companies, who play an integral role in ensuring seamless experiences. Finding the right technology and the right partner is critical to success.
With a nuanced pulse on both the SMB and IT markets, Zinnov’s strategic experts have made it their mission to work with technology specialists and create tailored solutions that address key business priorities of global SMBs. These include strategies aimed at mitigating risks of digital adoptions, providing technology to improve global supply chain and export management, tools that increase ease of buying and delivering superior CX and increasing customer retention, and/or data and analytics that provide key metrics that can streamline operations, reduce costs, and increase profitability. Our best-in-class industry reports and insights, proprietary frameworks and playbooks, network of over 500 ISVs, and custom consulting capabilities empower technology companies to build resilience to future shocks and chart the next frontier of digital disruption.