GLOBAL SMBs 

Driving BIG impact from SMALL businesses

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Small and Medium Businesses (SMBs) are a relatively unrealized source of growth opportunities for enterprises (software and platform) looking to increase their customer base or even enter new markets. There are currently more than 400 million SMBs bolstering economies around the world, accounting for over 70% of global employment. Large macroenvironmental shifts including rapid digitization and post-COVID consumer behavior have engendered digitally savvy players and customers. Additionally, SMB IT spends are expected to increase by ~$50bn by 2025. This provides unique opportunities for technology (hardware and software; product and platform) companies, who play an integral role in ensuring seamless experiences. Finding the right technology and the right partner is critical to success.   

With a nuanced pulse on both the SMB and IT markets, Zinnov’s strategic experts have made it their mission to work with technology specialists and create tailored solutions that address key business priorities of global SMBs. These include strategies aimed at mitigating risks of digital adoptions, providing technology to improve global supply chain and export management, tools that increase ease of buying and delivering superior CX and increasing customer retention, and/or data and analytics that provide key metrics that can streamline operations, reduce costs, and increase profitability. Our best-in-class industry reports and insights, proprietary frameworks and playbooks, network of over 500 ISVs, and custom consulting capabilities empower technology companies to build resilience to future shocks and chart the next frontier of digital disruption. 

INSIGHTS
Tapping into SMB Market Opportunities
Digital Technologies | Blog Tapping into SMB Market Opportunities The story of Small and Medium Business in India is shaping up to be one of cumulative growth, bringing with it USD 80-85 Bn digital opportunity for several technology ecosystem players.
Innovation Benchmark for India GCoEs – 2021
Innovation | Report Innovation Benchmark for India GCoEs – 2021 Zinnov’s Innovation Benchmark for India GCoEs – 2021 evaluates innovative approaches that India GCoEs have taken to date. Read more.
Indian SMBs – On The Road To Recovery From COVID-19
Macro Trends | Blog Indian SMBs – On The Road To Recovery From COVID-19 The impact of COVID-19 on Indian SMBs due to the lockdown has been tremendous. But concerted efforts from all stakeholders will help get SMBs back on their feet.
Indian SMBs And Their Tryst With Digitalization
Digital Technologies | Blog Indian SMBs And Their Tryst With Digitalization Small Medium Businesses in India are on their digitalization journey, but it is far from smooth. What are the bumps they are encountering on the way?
6 Factors Propelling Small Medium Businesses In India
Macro Trends | Blog 6 Factors Propelling Small Medium Businesses In India Small Medium Businesses (SMBs) are on the rise. What are the critical factors that are propelling this rise? How are SMBs evolving to become Digital SMBs?
Challenges Faced By Small Medium Businesses During COVID-19 And The Road To Recovery
Macro Trends | Blog Challenges Faced By Small Medium Businesses During COVID-19 And The Road To Recovery Small Medium Businesses (SMBs) were sucker-punched by COVID-19. How will SMBs overcome the key challenges that they are facing as a result of this crisis? What are the steps they can take to cushion the blow?
How Unicorns Are Unlocking Strategic Value From Partnerships And Alliances
Leadership & Transformation | Interview How Unicorns Are Unlocking Strategic Value From Partnerships And Alliances Through partnership network, Unicorns can acquire resources and capabilities quickly and effectively, to gain competitive advantage while strengthening their revenue and profit margins. How do you choose the right partner? What is some industry best practices?