Market Research and Insights

Looking glass for game-changing market dynamics

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We help craft actionable insights that benefit our clients in capturing growth opportunities and keep their fingers on the pulse across different phases of strategy and execution.

How We Help Our Clients

With agile and robust research methodologies, our Strategy Desk offers a portfolio of solutions including market-leading trends and insights that help solve complex business problems pragmatically and bring sustainable value to them.

MARKET STRATEGY

We equip technology firms with market intelligence to help analyse the Engineering R&D landscape across different phases of strategy curation. Additionally, we also help businesses in identifying dominant technology disrupting trends and key growth areas that drive future expansion.

PEER BENCHMARKING

We offer an in-depth assessment of the peer ecosystem and provide actionable insights on best-in-class practices, identify improvement areas, and seek brand-new ideas to upgrade and enhance the business performance.

COMPETITIVE INTELLIGENCE

We assist technology firms with compete intelligence comprising of detailed analysis of the identified competitor based on their product portfolio and service offerings, industry-leading partnerships, ecosystem connects, and top customers.

DISRUPTOR RESEARCH

We leverage our proprietary SWARM Disruption Framework to provide a fresh lens to understand the dynamic landscape and help our clients identify early stage M&A targets, curate a product innovation roadmap, and identify complementary disruptors for strategic partnerships.

EMERGING MARKET PENETRATION

We outline the feasibility of foraying into more advanced and emerging market segments with latest products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.

MARKET VISIBILITY PROGRAMS

We partner with clients to facilitate multiple engagement avenues in the form of workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers, use-cases and reports focused on digital transformation to evangelize digital capabilities and build connects with potential customers.

INSIGHTS
It's Starting To Feel A Lot Like The 2000s - What Is In Store For Indian IT And M&A
Mergers & Acquisitions | Blog It's Starting To Feel A Lot Like The 2000s - What Is In Store For Indian IT And M&A An impending recession is the talk of the tech town. If there is one, how would it impact the Indian IT sector? How would the trends in M&A change?
Competition, Consolidation, And Co-opetition In Banking
Strategy & Ops | Report Competition, Consolidation, And Co-opetition In Banking Read our strategies for how digital transformation in banking can make the industry keep up with Fintech.
Rise Of The Indian Retail Investor
Digital Technologies | Report Rise Of The Indian Retail Investor Retail Investors in India have transitioned from traditional savings instruments like fixed deposits to new-age financial products. Read here.
Zinnov-NASSCOM India GCC Trends - Quarterly Analysis Q3 2022
Strategy & Ops | Report Zinnov-NASSCOM India GCC Trends - Quarterly Analysis Q3 2022 We look at the growth of the India Global Capability Centers ecosystem in this quarter and zoom in on the Health & Pharmaceuticals industry.

Our Team
MANALI DE BHAUMIK
MANALI DE BHAUMIK Engagement Manager