Customer Strategy

Scale and transform with agility

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To deliver meaningful value to organizations, it is imperative to strike the right balance between strategy and execution.  

Our team of consultants helps organizations build and execute comprehensive customer-centric strategies, aided by our deep understanding of the market, competition, and solutions, and leverage our proprietary frameworks for actionable inputs for accelerating revenue growth. 

How We Help Our Clients

Our nuanced understanding of the Digital Engineering landscape helps provide unparalleled market and competitive insights. We partner with our clients to execute actionable compete and displacement strategies backed by a customer-centric lens. Our Voice of Customer approach focuses on analyzing the competitive landscape, building short-term and long-term technology and business roadmaps, creating a superior product/service, GTM and sales strategy, and providing dedicated account enablement support to implement strategies.

We overlay our deep market knowledge on top of a comprehensive inside-out analysis to recommend investments in critical solutions and offerings imperative for driving growth.

We leverage our proprietary Account Management framework to provide in-depth account intelligence and recommend meaningful opportunity areas to aid in proactive account mining and farming activities.

Market & Compete Strategy

  • Market Understanding and Analysis
  • Compete Intelligence 
  • Compete Benchmarking 
  • Large Deals Analysis
  • Compete Displacement Strategy

Account Strategy

  • Digital Engineering Spend Analysis 
  • Growth BU/Product Line identification 
  • Compete Displacement Strategy 
  • Account based marketing 
  • RFP response support

Solutions Strategy 

  • Focus Area Identification 
  • Market Gap Analysis 
  • Solution Identification 
  • Creating Solution frameworks 
  • Offering recommendation
CASE STUDIES
INSIGHTS
What Does A Recession Mean For Cloud Repatriation?
Macro Trends | Blog What Does A Recession Mean For Cloud Repatriation? Why are organizations reconsidering their data hosting strategies? Is Cloud Repatriation the best solution to minimize the impact of a recession?
Building A Culture Of Continuous Improvement Through Process Intelligence
Automation | Blog Building A Culture Of Continuous Improvement Through Process Intelligence How can Process Intelligence help an organization in building a culture of continuous improvement and in turn, what can it do for the organization?
Hyper Intelligent Automation (HIA): Powering The Enterprise Systems of eXperience (SOX)
Automation | Report Hyper Intelligent Automation (HIA): Powering The Enterprise Systems of eXperience (SOX) Digital Transformation 2.0 is here and Hyper Intelligent Automation is at the center of it. How must companies approach their automation journeys now?
The Evolution Of Quantum Computing - A Zinnov POV
Digital Technologies | Report The Evolution Of Quantum Computing - A Zinnov POV Get a comprehensive view of the current Quantum Computing landscape and where it is headed in the next few years.

Our Team