Partner Strategy

Unlock Transformational Partnerships for Sustainable Growth

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As digital transformation becomes the new imperative for enhanced productivity, organizations need to align their business models to customer needs to become more agile and resilient. Companies need to leverage the benefits of partner-driven, partner-led growth which include increase in revenues, exploring new market opportunities and generating higher ecosystem growth. 

While the benefits of a robust partner infrastructure are limitless, managing and launching these programs efficiently can be quite challenging. 20% of B2B business leaders say their channel programs are inefficient. 65% of strategic partnerships fail to realize their full potential, while 39% of organizations do not have a formal partner program management strategy. 

Our experts closely work with clients to assess their needs and capabilities then recommend the ideal partner strategy with a specific action plan to build or optimize their partner program based on industry best practices, and shifting market dynamics. In addition, we can provide either an implementation plan or full execution support for the project to accelerate your program benefit.Experience partnerships that drive outcomes, mitigate risks, and maximize returns.

How We Help Our Clients

Unlock Strategic Partnerships with Zinnov’s Design-Assess-Scale Framework

At Zinnov, we’ve developed a proprietary Design-Assess-Scale (DAS) framework to help organizations build resilient and high-impact partnerships. Our approach is designed not only to forge alliances but to ensure they deliver lasting business value.

 

Design:

We specialize in designing strategic partnership models that optimize partner engagement, streamline network structures, and strengthen long-term relationships. By analyzing critical components that drive successful partnerships, we lay the groundwork for building robust partner programs that deliver sustained value and growth.

 

Assess:

Leveraging a data-driven approach, we provide comprehensive 360-degree visibility into both partner and program performance through our two proprietary frameworks. These frameworks enable a thorough assessment of the current state of partners and programs, delivering actionable insights to strategically guide them towards achieving the desired outcomes.

 

Scale:

We drive the growth of your indirect channel by empowering partners and scaling partner programs through targeted initiatives in product development, market expansion, and partner enablement. Our approach ensures that your partnerships align seamlessly with your strategic vision, fuelling revenue growth, reducing costs, and unlocking innovation at scale.

 

Zinnov Partner Program Framework

 

Our DAS framework has been instrumental in helping Fortune 500 companies and fast-growing innovators achieve measurable results. From identifying the right partners to creating long-term value, Zinnov ensures that alliances are built for success.

Reach out to us today to explore how we can help you thrive in an interconnected world.

CASE STUDIES

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