Abhijeet Gogoi
Principal, Technology & Market Insights
Abhijeet brings over 16 years of experience in technology strategy, business consulting, and market intelligence. Having been with Zinnov since 2012, he has worked extensively with global technology leaders, including hyperscalers, enterprise software companies, and technology services organisations, helping them develop growth strategies, strengthen partner ecosystems, and accelerate market expansion. His engagements span North America, Europe, Asia-Pacific, and emerging markets.
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About Abhijeet
At Zinnov, Abhijeet leads strategic consulting engagements focused on partner ecosystem transformation, AI-led go-to-market strategies, account growth acceleration, and strategic growth programmes. His expertise spans partner programme design and benchmarking, partner segmentation and prioritisation, ecosystem development, co-sell acceleration, competitive positioning, and industry-specific GTM strategies. He works closely with technology and business leaders to identify emerging growth opportunities, optimise partner engagement models, and translate market intelligence into actionable strategies. More recently, his work has focused on the transformation of technology partnerships in the AI era, including the emergence of AI-native partners, the evolution of hyperscaler partner programmes, and the growing role of ecosystem-led innovation in enterprise AI adoption.
Abhijeet is also an active industry speaker, having delivered keynotes at technology leadership summits and partner forums hosted by ServiceNow, BMC, and Commvault, and contributed to executive discussions on AI transformation, partner ecosystems, and technology industry growth. Prior to joining Zinnov, he held research and market intelligence roles at Exevo and Groupon. His work continues to focus on helping technology organisations evolve their partner ecosystems, adapt to emerging technology shifts, and unlock new avenues for ecosystem-led growth.
Areas of impact
- Advises technology companies on designing, benchmarking, and optimising partner programmes, developing partner segmentation frameworks, strengthening ecosystem capabilities, and building scalable partner-led growth models.
- Develops industry, geographic, and segment-specific GTM strategies, including market expansion, partner activation, co-sell acceleration, and account prioritisation to unlock new revenue opportunities.
- Helps organisations understand how AI and emerging technologies are reshaping partner ecosystems, business models, industry solutions, and enterprise technology adoption.
- Leads market assessments, competitive benchmarking, opportunity sizing, and strategic positioning engagements to support business and product strategy decisions.
- Supports organisations in identifying growth opportunities across strategic accounts, evaluating competitive whitespace, developing industry-specific propositions, and accelerating customer and partner engagement.
- Advises on collaboration models involving hyperscalers, ISVs, system integrators, managed service providers, and emerging AI-native companies to drive co-innovation and industry solution development.
Education
- MBA, Marketing and International Business, Amity University
- B.Sc., Information Technology, Karnataka University
Focus areas
- Partner Ecosystem Strategy
- Partner Program Design & Benchmarking
- AI-led GTM Strategy
- Ecosystem Transformation
- Strategic Growth Acceleration
- Co-sell & Partner Activation
- Hyperscaler & ISV Strategy
- Industry GTM & Market Expansion
- Account Growth Strategy
- Competitive Intelligence & Benchmarking
- Marketplace Strategy
- AI Ecosystem Development
- Technology Market Assessment
- Product & Portfolio Strategy
- Business Development Strategy
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