Zinnov
Rajat Kohli, Partner, Business Growth & Transformation at Zinnov

Rajat Kohli

Partner, Business Growth & Transformation

Rajat Kohli is a Partner at Zinnov, where he advises Fortune 500 technology companies, hyperscalers, ISVs, private equity firms, and SaaS leaders on GTM strategy, market expansion, partner ecosystem strategy, Digital Transformation, and SMB growth. He partners with C-suite leaders to sharpen sales execution, accelerate revenue growth, and build sustainable competitive differentiation.

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About Rajat

Rajat Kohli advises Fortune 500 technology companies, including hyperscalers, ISVs, Private Equity firms, and SaaS leaders, on market expansion, partner ecosystem strategy, and revenue acceleration. With more than 16 years of experience across Digital Transformation, AI, cloud, and partner ecosystems, he enables organizations to develop data-driven go-to-market approaches, optimize sales motions, and accelerate enterprise technology adoption.

He has led global cross-functional teams on high-impact growth initiatives, including scaling strategic partnerships, developing industry-specific playbooks, and unlocking new market opportunities. With experience spanning 100+ growth and transformation engagements across technology sectors, Rajat brings deep expertise in channel development, product strategy, and account strategy, helping leadership teams deliver measurable business outcomes and strengthen market positioning.

With a strong foundation in both engineering and business strategy, Rajat bridges technological innovation with market realities and operational execution. He is also an active contributor to thought leadership and strategic perspectives, with published work on sovereign cloud, generative AI, digital transformation, and technology trends, as well as a featured podcast conversation on the impact of emerging technologies on small and medium businesses.

Areas of impact

  • Guiding Fortune 500 technology companies, hyperscalers, ISVs, private equity firms, and SaaS leaders on go-to-market strategy and market expansion initiatives.
  • Enabling organizations to build partner ecosystems, sales enablement programs, and revenue growth engines that strengthen commercial performance.
  • Scaling strategic partnerships and cross-functional growth initiatives that unlock new market opportunities.
  • Advancing AI, cloud, product, and SMB growth priorities across technology-driven enterprises.

Education

  • MBA, Marketing, Symbiosis Institute of Management Studies
  • B.Tech, Electronics and Communications, Guru Gobind Singh Indraprastha University

Focus areas

  • Go-to-Market (GTM) Strategy
  • Fortune 500 Advisory
  • Partner Ecosystem Strategy
  • Digital Transformation
  • SMB Growth Strategy
  • Sales Enablement
  • Market Expansion
  • Product Strategy
  • AI and Cloud Strategy
  • Technology Partnerships
  • Hyperscaler Ecosystem
  • Enterprise Technology Adoption
  • Revenue Acceleration
  • Channel Development
  • Account Strategy

Publications

Thought leadership

Report · Digital Technologies

Sovereign Cloud - The Next Big Revolution in Cloud Computing

A Zinnov report on why data sovereignty, localization, and regulatory control are driving the next big shift in enterprise cloud computing.

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Report · Digital Technologies

Metaverse in the Public Sector - A Focused Analysis

A focused analysis of how the metaverse and immersive technologies can transform public sector services, citizen engagement, and governance.

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Report · Digital Technologies

Unlocking Business Value in the Generative AI Landscape

Zinnov's playbook for enterprises to unlock tangible business value from generative AI - spanning use cases, adoption strategies, and value realization.

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Report · Digital Technologies

Top 10 Technology Trends 2023 Report

Zinnov's outlook on the ten technology trends set to shape enterprise strategy, investment, and innovation in 2023.

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Report · Digital Technologies

Digital Transformation 2.0's Impact on Business

How the next wave of digital transformation is reshaping business models, operating models, and enterprise value creation.

Read more

Media mentions

Frequently asked questions

Who is Rajat Kohli?
Rajat Kohli is a Partner in Zinnov's Business Growth & Transformation practice, based in Seattle. He advises Fortune 500 technology companies - including hyperscalers, ISVs, private equity firms, and SaaS leaders - on GTM strategy, market expansion, partner ecosystem strategy, Digital Transformation, and SMB growth.
What does Rajat Kohli do at Zinnov?
He partners with C-suite leaders to sharpen sales execution, accelerate revenue growth, and build sustainable competitive differentiation. Working across 100+ growth and transformation engagements, he develops data-driven go-to-market approaches, optimizes sales motions, scales strategic partnerships, and accelerates enterprise technology adoption.
What are Rajat Kohli's areas of expertise?
His focus areas include go-to-market (GTM) strategy, Fortune 500 advisory, partner ecosystem strategy, digital transformation, SMB growth strategy, sales enablement, market expansion, product strategy, AI and cloud strategy, technology partnerships, hyperscaler ecosystem, enterprise technology adoption, revenue acceleration, channel development, and account strategy.
What is Rajat Kohli's professional background?
Rajat brings more than 16 years of experience across Digital Transformation, AI, cloud, and partner ecosystems. He has led global cross-functional teams on high-impact growth initiatives - scaling strategic partnerships, developing industry-specific playbooks, and unlocking new market opportunities - combining a strong foundation in both engineering and business strategy.
What are some of Rajat Kohli's publications and thought leadership?
Rajat has authored Zinnov reports on Sovereign Cloud, Metaverse in the Public Sector, Unlocking Business Value in the Generative AI Landscape, the Top 10 Technology Trends 2023, and Digital Transformation 2.0's Impact on Business. His work spans cloud, generative AI, digital transformation, and emerging technology trends.
What podcasts has Rajat Kohli appeared on?
Rajat has appeared on the Zinnov podcast "Emerging Technologies for Gig Workers" and on "InsideDT: The Inside Digital Transformation Podcast" (S1:E31), where he discussed how next-gen technologies such as AI and cloud will benefit small and medium businesses.
Where has Rajat Kohli been featured in the media?
Rajat's perspectives have been featured in Healthcare Business Today (the benefits of AI in modern healthcare), CIO (modernizing legacy apps for the cloud), Engineering.com (games, AI, and transformational tech for engineers), and CIO Influence (cloud optimization strategies for navigating cloud evolution in 2024).
What is Rajat Kohli's educational background?
Rajat holds an MBA in Marketing from Symbiosis Institute of Management Studies and a B.Tech in Electronics and Communications from Guru Gobind Singh Indraprastha University.
Where is Rajat Kohli based?
Rajat is based in Seattle, United States.
How can I contact Rajat Kohli?
You can connect with Rajat on LinkedIn, email him at info@zinnov.com, or reach the Zinnov team via the contact page to discuss market expansion, partner and ecosystem strategy, go-to-market, and revenue acceleration.

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