India – The Dream Destination For Centers Of Excellence

By Amita Goyal, Partner, Zinnov; Ankit Mishra, Project Lead, Zinnov; Shreya Ghose, Marketing, Zinnov

Last updated on June 22, 2022

Resilience is imperative to business health especially when the world faces rapid, unpredictable, and unprecedented change. To combat crises and thrive in the new normal, a majority of enterprises are rethinking their existing business practices at a broader scale, and shifting focus on resource availability and innovation. This is why most HQ leaders are on the hunt to build Centers of Excellence (also known as global capability centers) at strategic locations and develop a digitally skilled workforce that can take ownership and innovate new products.

India, with its X factors such as a large demographic dividend, access to Asian countries, mature and vibrant ecosystem of service providers, tech start-ups and academia is one such location that emerges as the top choice to set up Centers of Excellence (COE).

Center of Excellence

Here are the critical factors that make India a destination of choice to set up COEs:

Large Talent Pool

India has the second-highest talent pool of 2.5 Mn focused on software product engineering. Additionally, it is also among the top three countries that produce the highest number of science, technology, engineering, and mathematics (STEM) graduates every year. The total headcount of STEM graduates adds up to 1.5 Mn yearly (out of which 40% are women) which is more than 3 times the size of STEM graduates per year in the U.S. This massive reservoir of relevant tech talent pool with strong English-speaking proficiency can be trained and leveraged at scale by organizations desiring to expand their team and expedite their innovation goals. From the perspective of new-age skillsets like Data Analytics, India houses 1/4th of the global talent pool.

Center of Excellence

Pre-COVID, India had a voluntary attrition rate of 12.3% which increased to 18.1% and then normalized to 14.1% in 2021. One of the primary reasons for the rise in attrition has been the growing market demand for technology talent especially in the ER&D (Engineering Research & Development) function, and increase in talent migration and remote working opportunities due to COVID -19.

In terms of the government contributions here — to further help reduce the labor surplus and upskill the Indian tech talent, there is an increased focus on skill building (through training programs, exhaustive research materials, etc.), affordable education, and accelerated incentives to encourage corporate growth and entrepreneurship. This has helped in making STEM education and technological research more inclusive

Mature Ecosystem

1. Innovation Ecosystem

It is important to know the key factors that have helped develop India’s robust innovation ecosystem — research investment, education policy, researcher density, publication output, number of patents registered, and the start-up environment. These dynamic factors have led to India’s emergence as the third-largest start-up ecosystem across the globe.

India currently has 100 unicorns and more than 11500 start-ups. Furthermore, strong partnerships between tier-1 academic institutions (IIT, NIT, IIsc, etc.) and tech giants (like Bosch, IBM, Accenture, Google, Microsoft, among others) have bolstered AI/ML research.

2. Presence of Global Companies & Work Portfolio distribution

Center of Excellence

India accounts for 1400+ Global Centers of Excellence (GCoEs) as of 2021. These Centers cumulatively employ a talent pool of ~1.38 Mn, with Bangalore and Hyderabad cumulatively retaining 70% of the Indian tech talent. Bangalore is the most attractive hub for global centers’ talent in India but several other locations like Hyderabad, NCR, and Mumbai have emerged as viable options as well. Hyderabad for instance is now attracting niche skilled talent for its Data Centers and Analytics COEs. NCR region has transitioned from being meant for the back-office work into a hub for the R&D landscape. Furthermore, India’s Tier-2 cities are gaining immense traction as well particularly in the new normal, due to the multiple smart city initiatives kickstarted by the government, with USD 1.5 Tn invested for infrastructure development. Overall, there are 170+ GCoEs or GCCs (Global Capability Centers) with over a talent pool of 56K.

These trends reflect the confidence global leaders have in India’s vast talent pool.

Center of Excellence

In fact, the ER&D – (Engineering Research & Development) spend has reached a whopping USD 15.7 Bn, with close to 150+ CoEs leveraging Automation investments and an estimated 80% of companies already playing a definitive role in Cloud transformation for their parent organization.

Some of the industrial highlights are — Microsoft developing a precision agriculture solution for farmers using Azure ML, Honeywell building an IIoT (Industrial Internet of Things) platform for predictive maintenance and asset management, Bosch leveraging the start-up ecosystem to drive disruptive solutions in Agritech, Meditech, etc. And this shall peak further with the Indian government deploying a massive USD 1.5 Tn for infrastructure development in tier-2 cities, including Coimbatore, Ahmedabad, Vadodara to name a few. This shall create room for substantial (talent and global center) backup, when Tier-1 cities are affected with issues beyond control (such as a pandemic).  

3. Access to Digital Engineering Service Providers (SPs)

Most enterprises are investing in Digital Engineering SPs to optimize their manufacturing and product development process and best meet three key business objectives – customer experience, operational excellence, and brand portfolio development to attract the right talent. This is due to the growing customer expectations, digital skill set requirements, and the sudden focus on digital transformation, that is bolstered by the global pandemic.

We believe by 2025, India shall account for 41% of the global Digital Engineering services market with an estimated valuation of USD 1.2 Tn.

Ease of Doing Business Index

1. English language proficiency

The majority employable workforce in India is proficient in English and can indulge in multi-directional communication with stakeholders like investors, partners, customers, etc. The importance of the English language in India as a form of business and official communication holds a strong weightage and is reinforced by India’s colonial legacy, linguistic diversity, and the rapid growth of globalization.

2. Geopolitical support

The government has increased its support initiatives and modified its existing policies across education, funding, and infrastructure, to name a few.

Here are some key observations –

Entrepreneurship support:

  • The new SEBI Policy, for example, has helped increase venture capital fund commitments by 12%, expanding the institutional investor pool space dramatically – with 300+ institutional investor deals in 2020.
  • Start-ups in India can get a 100% tax rebate on profit for three years in a block of seven years if the annual turnover doesn’t exceed USD 250 Mn in any financial year.
  • Corporate tax has been cut to 25%, facilitating more investments and expansions from foreign companies.

Neutral labor laws:

If an employee and an employer, have a duly signed legal contract in place the chances of disputes are minimal. In fact, most organizations in India create their own company policies (keeping in mind the country’s labor laws) which fit their business best.

Hire and termination is based mostly as a function of performance.

In case of termination, there is no such standard process. However, for people who have crossed their probation period and have been confirmed, the notice period is 60 days on average. Generally, with mutual agreement an employee can leave earlier depending on work impact. Also, there are strong laws against sexual harassment at the workplace and companies need to comply with POSH laws.

Affordable Cost

1. Cost of hiring talent

One of the main reasons for most HQ leaders to consider India as their global center location is talent affordability.

While the above illustration is a sample size of 100 members, it reflects the cost-per-hire component when sustaining a team, which is the least compared to the U.S. This affordability quotient makes room for a large digitally skilled core team, with enhanced employee motivation levels throughout the year.

2. Low data tariff

India has the cheapest tariff for Internet data (USD 0.26/GB) compared to the world average of USD 8/GB, enabling an uninterrupted workflow and internet connectivity with the headquarters, and offshore locations.

India’s Center of Excellence Potential

Arriving at a specific location is an important exercise, which depends on having access to a mature ecosystem and a large talent pool that is affordable while ranking higher on the Ease of Doing Business index. The aforementioned factors showcase India’s potential to be a Center of Excellence hotspot. Setting up a Center of Excellence in India can be a starting point to kickstart transformation across all verticals and improve revenue generation by an unprecedented magnitude.

Get access to the full report to identify the top talent hotspots. Also consult our experts by dropping a note at, to identify the best location strategy for your organization.

Frequently Asked Questions

As businesses evolve to stay relevant, innovative, and competitive, it is crucial for organizations to quickly and efficiently optimize their resources to help sustain any future disruptions. GCCs are typically set up to drive innovation, establish expertise, and expand to get access to global markets and talent.

Global Innovation Centers, also known as Global In-house Centers, are offshore facilities owned and operated by the enterprise for sourcing IT and business services that support the business. In general, GICs are used to foster innovation, develop expertise, and expand globally to gain access to talent and markets.

India’s knowledge-driven workforce, booming infrastructure, conducive government initiatives, academic capabilities, and talent availability have put the subcontinent on the global radar. These, along with vibrant start-up and Service Provider ecosystems, have helped it remain one of the most attractive destinations for Global Capability Centers.

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