Digital and Engineering Services Strategy

Digital and Engineering Services Strategy

Digital and Engineering Services Strategy

Digital and Engineering Services Strategy

Be it an organization’s digital transformation journey across the value chain or for a specific business unit, or outlining an extensive product engineering strategy, Zinnov provides holistic advisory to C-suite decision makers. We enable business and technology leaders to be at the helm of the digitalization and product engineering journey within their organization.

Digital Transformation Strategy

We help in defining a strategic growth plan and roadmap to aggressively tap the digital market potential. We help define a compelling vision and market narrative at an organization-level. Read More

Product Engineering Strategy

For organizations to achieve organic success, they need to have a comprehensive growth strategy, whether it’s vertical or horizontal. For this, a holistic product engineering strategy is imperative Read More

Digital Transformation Strategy

  • We provide strategic insights on identifying digital vendor partners by assessing their service line influence in individual accounts, vendor relationship, and investment alignment to drive account penetration.
    Partner Strategy

    Identifying the best digital partners to work with

    Tier Structure
    Tier Structure
    Partner Structure and Tier Categories (as defined by the company)
    Strategy Partner
    Partner Overview
    Total Number of Partners focusing on defined product categories across different tiers
    Selection Criteria
    Selection Criteria
    Partner Selection Criteria for Different Tiers
    Marketing Support
    Marketing Support
    Marketing $ Support Model for Partner to conduct events, customer workshops, PoCs with customers
    Competitor Landscape
    Benefits
    Benefits
    Benefits to Partner across Tier categories
    Margin
    Margin/ Incentive
    Partner Margin/ Incentive Model across different Tier categories
    Vendor Support
    Vendor Support
    Vendor support in Pre Sales, Incoming Leads, participation in customer meetings
    Discount Structure
    Discount Structure
    Discount structure provided to customers
We provide strategic insights on identifying digital vendor partners by assessing their service line influence in individual accounts, vendor relationship, and investment alignment to drive account penetration.
Partner Strategy

Identifying the best digital partners to work with

Tier Structure
Tier Structure
Partner Structure and Tier Categories (as defined by the company)
Strategy Partner
Partner Overview
Total Number of Partners focusing on defined product categories across different tiers
Selection Criteria
Selection Criteria
Partner Selection Criteria for Different Tiers
Marketing Support
Marketing Support
Marketing $ Support Model for Partner to conduct events, customer workshops, PoCs with customers
Competitor Landscape
Benefits
Benefits
Benefits to Partner across Tier categories
Margin
Margin/ Incentive
Partner Margin/ Incentive Model across different Tier categories
Vendor Support
Vendor Support
Vendor support in Pre Sales, Incoming Leads, participation in customer meetings
Discount Structure
Discount Structure
Discount structure provided to customers

Product Engineering Strategy

  • We enable technology service providers to identify high potential service lines and help them build a strategy around maximizing growth in these service lines through specific market and opportunity analysis.
    Service Line Growth Strategy
    Service Line Growth

    Tapping opportunities in current and newer service lines

    Capability Analysis
    • Current Capabilities
    • Account Connects
    • Service Line Adjacencies
    • Future Investment Roadmap
    • Ecosystem Connect
    Service Line Growth Strategy
    Market Analysisby service line
    • Market Size by service line
    • Growth Rates
    • Technology Disruption
    • Compete Penetration
    • Future Investments from potential customers
    Focus Service Lines*
    Embedded Engineering
    Cloud Engineering
    User Experience & Design
    Big Data Analytics
    *Illustrative service lines
  • We help technology service providers with specific technology, market trends, and competitive intelligence to accelerate growth in current verticals, while increasing participation in new verticals.
    Vertical Growth Strategy
    Vertical Growth Strategy

    Tapping opportunities in current and newer service lines

    Capability Analysis
    • Current Capabilities
    • Account Connects
    • Vertical Adjacencies
    • Future Investment Roadmap
    • Ecosystem Connect
    Vertical Growth Strategy
    Market Analysisby service line
    • Market Size by vertical and sub-vertical
    • Growth Rates
    • Technology Disruption
    • Compete Penetration
    • Future Investments from potential customers
    Focus Verticals*
    Software & InternetEnterprise Software, Consumer Software
    TelecomTelecom Equipment Manufacturers, Telecom Service Providers
    Medical DevicesImaging Diagnostics, Non-imaging Diagnostics,Prosthetics
    *Illustrative verticals
  • We help technology service providers penetrate newer geographies, newer markets, target and evaluate high potential locations, and competitive intelligence to accelerate growth.
    Geographical Growth Strategy
    Market Visibility Programs

    Outlining roadmap to penetrate newer geographies

    Market Expansion Strategy
    Market Analysis
    What are the target industry verticals?
    ER&D market Vertical, sub-vertical
    Top spenders Local/Global, Investment focus
    Trends Technology/Outsourcing
    Engagement Model Assessment
    Business relations between OEMs and SPs
    • Predominant business models practiced
    • Profit margins by different players
    • Potential business models
    Opportunity Areas
    How to penetrate the market?
    • Addressed market
    • Addressable market
    • Top outsourcers
    • Potential opportunity areas – industry/account
    Competition Analysis
    What is the competition doing?
    Top competitors
    • Local/Global
    • Delivery locations
    • Clients and ongoing projects
    • Differentiation factors
    • Partnerships/Acquisitions
    Analysis Parameters
    Zinnov’s Location Analysis Framework
    Costs
    How much will be spent?
    • Employee salary costs
    • Rental costs
    • Inflation
    City Preference
    How favorable is the city?
    • Ease of doing business
    • Security, stability, and overall living costs
    • Political stability
    Innovation Ecosystem
    Availability of partners and talent
    • Access to universities and start-ups
    • Availability of peer companies and Service Providers
    Strategic Fitment
    Ease of operation
    • Cultural fitment with the city
    • Time zone overlap to enable co-working
    Talent
    What is the availability of relevant talent?
    • The size of installed/fresh talent base with relevant experience
    • Availability of talent with required skills
    • Availability of fresh talent who can be groomed for product engineering
We enable technology service providers to identify high potential service lines and help them build a strategy around maximizing growth in these service lines through specific market and opportunity analysis.
Service Line Growth Strategy Services Strategy
Service Line Growth

Tapping opportunities in current and newer service lines

Capability Analysis
  • Current Capabilities
  • Account Connects
  • Service Line Adjacencies
  • Future Investment Roadmap
  • Ecosystem Connect
Service Line Growth Strategy
Market Analysisby service line
  • Market Size by service line
  • Growth Rates
  • Technology Disruption
  • Compete Penetration
  • Future Investments from potential customers
Focus Service Lines
Embedded Engineering
Cloud Engineering
User Experience & Design
Big Data Analytics
*Illustrative service lines
We help technology service providers with specific technology, market trends, and competitive intelligence to accelerate growth in current verticals, while increasing participation in new verticals.
Vertical Growth Strategy
Vertical Growth Strategy

Tapping opportunities in current and newer service lines

Capability Analysis
  • Current Capabilities
  • Account Connects
  • Vertical Adjacencies
  • Future Investment Roadmap
  • Ecosystem Connect
Vertical Growth Strategy
Market Analysisby service line
  • Market Size by vertical and sub-vertical
  • Growth Rates
  • Technology Disruption
  • Compete Penetration
  • Future Investments from potential customers
Focus Verticals*
Software & InternetEnterprise Software, Consumer Software
TelecomTelecom Equipment Manufacturers, Telecom Service Providers
Medical DevicesImaging Diagnostics, Non-imaging Diagnostics, Prosthetics
*Illustrative verticals
We help technology service providers penetrate newer geographies, newer markets, target and evaluate high potential locations, and competitive intelligence to accelerate growth.
Geographical Growth Strategy
Market Visibility Programs

Outlining roadmap to penetrate newer geographies

Market Expansion Strategy
Market Analysis
What are the target industry verticals?
ER&D market Vertical, sub-vertical
Top spenders Local/Global, Investment focus
Trends Technology/Outsourcing
Engagement Model Assessment
Business relations between OEMs and SPs
  • Predominant business models practiced
  • Profit margins by different players
  • Potential business models
Opportunity Areas
How to penetrate the market?
  • Addressed market
  • Addressable market
  • Top outsourcers
  • Potential opportunity areas – industry/account
Competition Analysis
What is the competition doing?
Top competitors
  • Local/Global
  • Delivery locations
  • Clients and ongoing projects
  • Differentiation factors
  • Partnerships/Acquisitions
Analysis Parameters
Zinnov’s Location Analysis Framework
Costs
How much will be spent?
  • Employee salary costs
  • Rental costs
  • Inflation
City Preference
How favorable is the city?
  • Ease of doing business
  • Security, stability, and overall living costs
  • Political stability
Innovation Ecosystem
Availability of partners and talent
  • Access to universities and start-ups
  • Availability of peer companies and Service Providers
Strategic Fitment
Ease of operation
  • Cultural fitment with the city
  • Time zone overlap to enable co-working
Talent
What is the availability of relevant talent?
  • The size of installed/fresh talent base with relevant experience
  • Availability of talent with required skills
  • Availability of fresh talent who can be groomed for product engineering

Management Team

Praveen Bhadada | Zinnov

Praveen Bhadada
Managing Partner & Global Head

Praveen is responsible for driving Zinnov’s Digital Transformation for Global Enterprises, in the areas of IoT, Go To Market, Business Operations and Automation.

Sidhant Rastogi | Zinnov

Sidhant Rastogi
Managing Partner & Global Head

Sidhant has engaged with Fortune 500 companies to execute and transform their engineering global innovation strategy. He is an expert in Automotive and Automation domains.

Rajat Kohli | Zinnov

Rajat Kohli
Partner

Rajat leads the end-to-end aspects of strategic consulting engagements focused on assisting global Fortune 500 Technology companies with respect to formulating and implementing their market expansion strategy.

Vimal Menon | Zinnov

Vimal Menon
Partner

Vimal has extensive experience in formulating GTM strategies for Globalisation. He has worked for Large Product Companies and ER&D Service Providers in Auto/Aerospace, Medical Devices, Oil & Gas.

Sean Bouani | Zinnov

Sean Bouani
Partner

Sean brings 15+ years of business leadership experience in Enterprise, IoT, Cloud, AI/ML, data, digital media, mobile, and blockchain. Sean leads Zinnov’s North American digital transformation practice, focusing on long-term value creation for tech companies, enterprises, GSIs, and ISVs.

Amit Kulkarni | Zinnov

Amit Kulkarni
Partner

Amit leads end to end strategy consulting engagements across organic and inorganic revenue growth areas for fortune 500 companies. With more than a decade experience in advising C-level executives, Amit has extensive experience in driving and executing go-to-market strategies at vertical /account level, Buy side M&A, Corporate and Innovation Strategy. He practice areas include Media and Communication, Software & Internet, banking and automation domains.

Nikhil Kulkarni | Zinnov

Nikhil Kulkarni
Principal

Nikhil has over 10 years of experience in strategy, consulting, and sales enablement. His focus is on collaborating with clients in strategy and execution of their pursuits in the Software & Internet Sector.

Jeffrey Czischke | Zinnov

Jeffrey Czischke
Principal

With 20 years of experience in IT Financial Services, Jeff Czischke is an Automation Practitioner at Zinnov. He is based out of Chicago and has worked with many large financial institutions including, JP Morgan, Northern Trust, UBS, etc. He has extensive experience implementing various applications within Financial institutions with an emphasis on legal and compliance systems.

Nikhil Vishal Bagde | Zinnov

Nikhil Vishal Bagde
Principal

Nikhil has expertise in Media & Entertainment and Aerospace sectors and has been engaged in strategic assignments with global PES providers in advising them on Market Landscape, M&A Analysis and Compete Intelligence.

Kingsley Samuel K | Zinnov

Kingsley Samuel K
Principal

Kingsley has worked with multiple service providers across GTM strategies, Vertical strategies, vendor evaluations and M&A Projects. Expertise in Industrial & Semiconductor verticals and new age technologies like Blockchain and AI

Amlan Mitra | Zinnov

Amlan Mitra
Principal

Amlan has deep expertise in helping technology solution providers increase their market share, improve operational efficiency and uplift financial performance. His 10 years of experience spans across providing go-to-market strategy, profitability improvement, process optimization and automation for large global companies. Prior to Zinnov, he was a part of business consulting practices at EY and IBM.

Sivaram Sundaramurthy | Zinnov

Sivaram Sundaramurthy
Principal

Sivaram comes with more than a decade of experience and currently heads the procurement offering. He advises procurement organizations on their strategies, while also helping them in their decision-making with regards to their day-to-day challenges that they face. Prior to Zinnov, he has worked across analyst firms and research houses wherein he has tracked IT services, engineering services, and digital services.

Vaibhav Gupta | Zinnov

Vaibhav Gupta
Principal

Vaibhav is an experienced strategy consultant specializing in corporate strategy, competitive intelligence, and digital & exponential tech strategy. He currently drives Zinnov’s Private Equity practice area for deal sourcing, commercial due diligence, and value creation.

Nischay Mittal | Zinnov

Nischay Mittal
Principal

Nischay brings more than 12 years of global consulting experience, and currently leads the global charter for Automation and AI at Zinnov. He is working with the leading platform companies and Fortune 500 enterprises to advise them on their Digital strategy and enable growth. He has spearheaded multiple engagements across Cloud, AI/Cognitive Computing, Automation, and Low Code No Code domains.

Vijaykumar Hegde | Zinnov

Vijaykumar Hegde
Principal

Vijay has over 12 years of experience in strategy consulting and business
development in the areas of large account management, market expansion, and technology transformation.

Anand Kalra | Zinnov

Anand Kalra
Principal

Anand leads the investment banking segment at Zinnov. He has prior experience of around 13 years at HSBC and Deloitte and has expertise in public and private sell-side and buy-side M&A, Joint Ventures, Partnerships, Corporate Finance, and Corporate Strategy. His work is focused on software verticals, automation, and IT services.

Neelika Bhargava | Zinnov

Neelika Bhargava
Engagement Manager

Neelika has 9+ years of experience in leading digital and technology transformation initiatives. She specializes in Product Strategy, Digital Strategy, Competitive Intelligence, HR Transformation, GTM Strategy, and Innovation Roadmap Formulation. She has successfully executed multiple projects for global clients across verticals. Prior to Zinnov, she worked with Deloitte and Oracle.

Biswa Prateem Das | Zinnov

Biswa Prateem Das
Engagement Manager

Biswa has more than 8 years of global experience in Corporate Strategy & Business Development, M&A due diligence, Technology Consulting, and Business Operations. He has extensive experience working across different sectors such as Oil & Gas, Metals & Mining, Construction, FMCG, and BPS. Biswa has an M.E. in Aerospace Engg. (IISc) and an MBA from IIM Kozhikode.

Mohit Gupta | Zinnov

Mohit Gupta
Engagement Manager

Mohit Gupta has over 10 years of work experience and in his current role, drives the digital transformation vision for technology platform players, service providers, and tech product start-ups. He specializes in market entry strategy, GTM strategy, engagement model analysis, peer group benchmarking, etc. He has also worked in Cloud Computing, AI, IoT, and RPA.

Vikram Godbole | Zinnov

Vikram Godbole
Engagement Manager

Vikram is a seasoned strategy consultant associated with the Digital practice. He has rich experience in supporting Fortune 500 as well as Government clients in driving their strategic initiatives. He specializes in Digital Strategy, Competitive Intelligence, Market assessment, Startup M&A due diligence.

Manali De Bhaumik | Zinnov

Manali De Bhaumik
Engagement Manager

With over 11 years of experience, Manali has rich insights in conducting primary and secondary research analysis, competitive landscaping and benchmarking, authoring market intelligence white-papers and research reports, across global markets. At Zinnov, Manali will be focusing on the ER&D and IoT landscapes. Prior to Zinnov, Manali’s has worked for Information Services Group, Hewlett Packard and IDC.

Debajyoti Endow | Zinnov

Debajyoti Endow
Engagement Manager

Deb has been driving strategy consulting and technology transformation initiatives at various organizations for 11+ years. He specializes in growth strategy, cost transformation, and M&A due diligence across a range industries. At Zinnov, Deb works closely with Internet and Software service providers specialising in organic and inorganic growth strategy. Prior to Zinnov, he has been a consultant with firms like Strategy&, Cognizant and Wipro. Deb holds an MBA in Finance & Operations from Indian School of Business.

Dushan Garg | Zinnov

Dushan Garg
Engagement Manager

Dushan has more than 8 years of consulting experience, working across diverse industry sectors including BFSI, Utilities, Energy and G&PS. In his current role, he spearheads a team of technology architects responsible for process mining & discovery, automation implementation & COE setup for Enterprises & GCCs, in collaboration with various ISVs. Prior to Zinnov, he has worked with firms including Accenture, PwC, Cognizant Technology and Infosys.

Zeeshan Yousuf | Zinnov

Zeeshan Yousuf
Engagement Manager

Zeeshan has more than 8 years of global consulting experience working across various sectors including Health, Retail, and Transport. In his current role, he is responsible for driving digital transformation engagement across industries.

Prankur Sharma | Zinnov

Prankur Sharma
Engagement Manager

Prankur comes with deep experience in the digital and hi-tech space, advising IT/Business Services companies and Technology Product companies across the Automation, AI, and IOT segments. He has executed several strategic engagements to enable growth, increase market visibility, and expand into newer segments.

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