Digital and Engineering Services Strategy

Digital and Engineering Services Strategy

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Digital and Engineering Services Strategy

Be it an organization’s digital transformation journey across the value chain or for a specific business unit, or outlining an extensive product engineering strategy, Zinnov provides holistic advisory to C-suite decision makers. We enable business and technology leaders to be at the helm of the digitalization and product engineering journey within their organization.

Digital Transformation Strategy

We help in defining a strategic growth plan and roadmap to aggressively tap the digital market potential. We help define a compelling vision and market narrative at an organization-level.

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Product Engineering Strategy

For organizations to achieve organic success, they need to have a comprehensive growth strategy, whether it’s vertical or horizontal. For this, a holistic product engineering strategy is imperative

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Digital Transformation Strategy

  • We provide strategic insights on identifying digital vendor partners by assessing their service line influence in individual accounts, vendor relationship, and investment alignment to drive account penetration.
    Partner Strategy

    Identifying the best digital partners to work with

    Tier Structure
    Partner Structure and Tier Categories (as defined by the company)
    Partner Overview
    Total Number of Partners focusing on defined product categories across different tiers
    Selection Criteria
    Partner Selection Criteria for Different Tiers
    Marketing Support
    Marketing $ Support Model for Partner to conduct events, customer workshops, PoCs with customers
    Competitor Landscape
    Benefits
    Benefits to Partner across Tier categories
    Margin/ Incentive
    Partner Margin/ Incentive Model across different Tier categories
    Vendor Support
    Vendor support in Pre Sales, Incoming Leads, participation in customer meetings
    Discount Structure
    Discount structure provided to customers
We provide strategic insights on identifying digital vendor partners by assessing their service line influence in individual accounts, vendor relationship, and investment alignment to drive account penetration.
Partner Strategy

Identifying the best digital partners to work with

Tier Structure
Partner Structure and Tier Categories (as defined by the company)
Partner Overview
Total Number of Partners focusing on defined product categories across different tiers
Selection Criteria
Partner Selection Criteria for Different Tiers
Marketing Support
Marketing $ Support Model for Partner to conduct events, customer workshops, PoCs with customers
Competitor Landscape
Benefits
Benefits to Partner across Tier categories
Margin/ Incentive
Partner Margin/ Incentive Model across different Tier categories
Vendor Support
Vendor support in Pre Sales, Incoming Leads, participation in customer meetings
Discount Structure
Discount structure provided to customers

Product Engineering Strategy

  • We enable technology service providers to identify high potential service lines and help them build a strategy around maximizing growth in these service lines through specific market and opportunity analysis.
    Service Line Growth Strategy

    Tapping opportunities in current and newer service lines

    Capability Analysis
    • Current Capabilities
    • Account Connects
    • Service Line Adjacencies
    • Future Investment Roadmap
    • Ecosystem Connect
    Service Line Growth Strategy
    Market Analysisby service line
    • Market Size by service line
    • Growth Rates
    • Technology Disruption
    • Compete Penetration
    • Future Investments from potential customers
    Focus Service Lines*
    Embedded Engineering
    Cloud Engineering
    User Experience & Design
    Big Data Analytics
    *Illustrative service lines
  • We help technology service providers with specific technology, market trends, and competitive intelligence to accelerate growth in current verticals, while increasing participation in new verticals.
    Vertical Growth Strategy

    Tapping opportunities in current and newer service lines

    Capability Analysis
    • Current Capabilities
    • Account Connects
    • Vertical Adjacencies
    • Future Investment Roadmap
    • Ecosystem Connect
    Vertical Growth Strategy
    Market Analysisby service line
    • Market Size by vertical and sub-vertical
    • Growth Rates
    • Technology Disruption
    • Compete Penetration
    • Future Investments from potential customers
    Focus Verticals*
    Software & InternetEnterprise Software, Consumer Software
    TelecomTelecom Equipment Manufacturers, Telecom Service Providers
    Medical DevicesImaging Diagnostics, Non-imaging Diagnostics,Prosthetics
    *Illustrative verticals
  • We help technology service providers penetrate newer geographies, newer markets, target and evaluate high potential locations, and competitive intelligence to accelerate growth.
    Geographical Growth Strategy

    Outlining roadmap to penetrate newer geographies

    Market Expansion Strategy
    Market Analysis
    What are the target industry verticals?
    ER&D market Vertical, sub-vertical
    Top spenders Local/Global, Investment focus
    Trends Technology/Outsourcing
    Engagement Model Assessment
    Business relations between OEMs and SPs
    • Predominant business models practiced
    • Profit margins by different players
    • Potential business models
    Opportunity Areas
    How to penetrate the market?
    • Addressed market
    • Addressable market
    • Top outsourcers
    • Potential opportunity areas – industry/account
    Competition Analysis
    What is the competition doing?
    Top competitors
    • Local/Global
    • Delivery locations
    • Clients and ongoing projects
    • Differentiation factors
    • Partnerships/Acquisitions
    Analysis Parameters
    Zinnov’s Location Analysis Framework
    Costs
    How much will be spent?
    • Employee salary costs
    • Rental costs
    • Inflation
    City Preference
    How favorable is the city?
    • Ease of doing business
    • Security, stability, and overall living costs
    • Political stability
    Innovation Ecosystem
    Availability of partners and talent
    • Access to universities and start-ups
    • Availability of peer companies and Service Providers
    Strategic Fitment
    Ease of operation
    • Cultural fitment with the city
    • Time zone overlap to enable co-working
    Talent
    What is the availability of relevant talent?
    • The size of installed/fresh talent base with relevant experience
    • Availability of talent with required skills
    • Availability of fresh talent who can be groomed for product engineering
We enable technology service providers to identify high potential service lines and help them build a strategy around maximizing growth in these service lines through specific market and opportunity analysis.
Service Line Growth Strategy Services Strategy

Tapping opportunities in current and newer service lines

Capability Analysis
  • Current Capabilities
  • Account Connects
  • Service Line Adjacencies
  • Future Investment Roadmap
  • Ecosystem Connect
Service Line Growth Strategy
Market Analysisby service line
  • Market Size by service line
  • Growth Rates
  • Technology Disruption
  • Compete Penetration
  • Future Investments from potential customers
Focus Service Lines
Embedded Engineering
Cloud Engineering
User Experience & Design
Big Data Analytics
*Illustrative service lines
We help technology service providers with specific technology, market trends, and competitive intelligence to accelerate growth in current verticals, while increasing participation in new verticals.
Vertical Growth Strategy

Tapping opportunities in current and newer service lines

Capability Analysis
  • Current Capabilities
  • Account Connects
  • Vertical Adjacencies
  • Future Investment Roadmap
  • Ecosystem Connect
Vertical Growth Strategy
Market Analysisby service line
  • Market Size by vertical and sub-vertical
  • Growth Rates
  • Technology Disruption
  • Compete Penetration
  • Future Investments from potential customers
Focus Verticals*
Software & InternetEnterprise Software, Consumer Software
TelecomTelecom Equipment Manufacturers, Telecom Service Providers
Medical DevicesImaging Diagnostics, Non-imaging Diagnostics, Prosthetics
*Illustrative verticals
We help technology service providers penetrate newer geographies, newer markets, target and evaluate high potential locations, and competitive intelligence to accelerate growth.
Geographical Growth Strategy

Outlining roadmap to penetrate newer geographies

Market Expansion Strategy
Market Analysis
What are the target industry verticals?
ER&D market Vertical, sub-vertical
Top spenders Local/Global, Investment focus
Trends Technology/Outsourcing
Engagement Model Assessment
Business relations between OEMs and SPs
  • Predominant business models practiced
  • Profit margins by different players
  • Potential business models
Opportunity Areas
How to penetrate the market?
  • Addressed market
  • Addressable market
  • Top outsourcers
  • Potential opportunity areas – industry/account
Competition Analysis
What is the competition doing?
Top competitors
  • Local/Global
  • Delivery locations
  • Clients and ongoing projects
  • Differentiation factors
  • Partnerships/Acquisitions
Analysis Parameters
Zinnov’s Location Analysis Framework
Costs
How much will be spent?
  • Employee salary costs
  • Rental costs
  • Inflation
City Preference
How favorable is the city?
  • Ease of doing business
  • Security, stability, and overall living costs
  • Political stability
Innovation Ecosystem
Availability of partners and talent
  • Access to universities and start-ups
  • Availability of peer companies and Service Providers
Strategic Fitment
Ease of operation
  • Cultural fitment with the city
  • Time zone overlap to enable co-working
Talent
What is the availability of relevant talent?
  • The size of installed/fresh talent base with relevant experience
  • Availability of talent with required skills
  • Availability of fresh talent who can be groomed for product engineering

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Management Team

Praveen Bhadada
Partner & Practice Head

Praveen is responsible for driving Zinnov’s Digital Transformation for Global Enterprises, in the areas of IoT, Go To Market, Business Operations and Automation.

Rajat Kohli
Associate Director

Rajat leads the end-to-end aspects of strategic consulting engagements focused on assisting global Fortune 500 Technology companies with respect to formulating and implementing their market expansion strategy.

Akshat Vaid
Engagement Manager

Akshat has over 6 years experience in defining strategy for large global corporations as well as Service Provider strategy for their Digital Transformation initiatives

Nischay Mittal
Engagement Manager

Nischay is a part of the senior delivery team at Zinnov, and works in areas such as Advanced/ Modern IT, Cloud computing/ SaaS, Enterprise Mobility, Big Data, Small & Medium Business (SMBs) landscape among others