Be it an organization’s digital transformation journey across the value chain or for a specific business unit, or outlining an extensive product engineering strategy, Zinnov provides holistic advisory to C-suite decision makers. We enable business and technology leaders to be at the helm of the digitalization and product engineering journey within their organization.
Digital Transformation Strategy
We help in defining a strategic growth plan and roadmap to aggressively tap the digital market potential. We help define a compelling vision and market narrative at an organization-level. Read More
Product Engineering Strategy
For organizations to achieve organic success, they need to have a comprehensive growth strategy, whether it’s vertical or horizontal. For this, a holistic product engineering strategy is imperative Read More
We provide strategic insights on identifying digital vendor partners by assessing their service line influence in individual accounts, vendor relationship, and investment alignment to drive account penetration.
Identifying the best digital partners to work with
Tier Structure
Partner Structure and Tier Categories (as defined by the company)
Partner Overview
Total Number of Partners focusing on defined product categories across different tiers
Selection Criteria
Partner Selection Criteria for Different Tiers
Marketing Support
Marketing $ Support Model for Partner to conduct events, customer workshops, PoCs with customers
Competitor Landscape
Benefits
Benefits to Partner across Tier categories
Margin/ Incentive
Partner Margin/ Incentive Model across different Tier categories
Vendor Support
Vendor support in Pre Sales, Incoming Leads, participation in customer meetings
Discount Structure
Discount structure provided to customers
We provide strategic insights on identifying digital vendor partners by assessing their service line influence in individual accounts, vendor relationship, and investment alignment to drive account penetration.
Identifying the best digital partners to work with
Tier Structure
Partner Structure and Tier Categories (as defined by the company)
Partner Overview
Total Number of Partners focusing on defined product categories across different tiers
Selection Criteria
Partner Selection Criteria for Different Tiers
Marketing Support
Marketing $ Support Model for Partner to conduct events, customer workshops, PoCs with customers
Competitor Landscape
Benefits
Benefits to Partner across Tier categories
Margin/ Incentive
Partner Margin/ Incentive Model across different Tier categories
Vendor Support
Vendor support in Pre Sales, Incoming Leads, participation in customer meetings
We enable technology service providers to identify high potential service lines and help them build a strategy around maximizing growth in these service lines through specific market and opportunity analysis.
Tapping opportunities in current and newer service lines
Capability Analysis
Current Capabilities
Account Connects
Service Line Adjacencies
Future Investment Roadmap
Ecosystem Connect
Service Line Growth Strategy
Market Analysisby service line
Market Size by service line
Growth Rates
Technology Disruption
Compete Penetration
Future Investments from potential customers
Focus Service Lines*
Embedded Engineering
Cloud Engineering
User Experience & Design
Big Data Analytics
*Illustrative service lines
We help technology service providers with specific technology, market trends, and competitive intelligence to accelerate growth in current verticals, while increasing participation in new verticals.
Tapping opportunities in current and newer service lines
TelecomTelecom Equipment Manufacturers, Telecom Service Providers
Medical DevicesImaging Diagnostics, Non-imaging Diagnostics,Prosthetics
*Illustrative verticals
We help technology service providers penetrate newer geographies, newer markets, target and evaluate high potential locations, and competitive intelligence to accelerate growth.
Outlining roadmap to penetrate newer geographies
Market Expansion Strategy
Market Analysis
What are the target industry verticals?
ER&D marketVertical, sub-vertical
Top spendersLocal/Global, Investment focus
TrendsTechnology/Outsourcing
Engagement Model Assessment
Business relations between OEMs and SPs
Predominant business models practiced
Profit margins by different players
Potential business models
Opportunity Areas
How to penetrate the market?
Addressed market
Addressable market
Top outsourcers
Potential opportunity areas – industry/account
Competition Analysis
What is the competition doing?
Top competitors
Local/Global
Delivery locations
Clients and ongoing projects
Differentiation factors
Partnerships/Acquisitions
Analysis Parameters
Zinnov’s Location Analysis Framework
Costs
How much will be spent?
Employee salary costs
Rental costs
Inflation
City Preference
How favorable is the city?
Ease of doing business
Security, stability, and overall living costs
Political stability
Innovation Ecosystem
Availability of partners and talent
Access to universities and start-ups
Availability of peer companies and Service Providers
Strategic Fitment
Ease of operation
Cultural fitment with the city
Time zone overlap to enable co-working
Talent
What is the availability of relevant talent?
The size of installed/fresh talent base with relevant experience
Availability of talent with required skills
Availability of fresh talent who can be groomed for product engineering
We enable technology service providers to identify high potential service lines and help them build a strategy around maximizing growth in these service lines through specific market and opportunity analysis.
Tapping opportunities in current and newer service lines
Capability Analysis
Current Capabilities
Account Connects
Service Line Adjacencies
Future Investment Roadmap
Ecosystem Connect
Service Line Growth Strategy
Market Analysisby service line
Market Size by service line
Growth Rates
Technology Disruption
Compete Penetration
Future Investments from potential customers
Focus Service Lines
Embedded Engineering
Cloud Engineering
User Experience & Design
Big Data Analytics
*Illustrative service lines
We help technology service providers with specific technology, market trends, and competitive intelligence to accelerate growth in current verticals, while increasing participation in new verticals.
Tapping opportunities in current and newer service lines
TelecomTelecom Equipment Manufacturers, Telecom Service Providers
Medical DevicesImaging Diagnostics, Non-imaging Diagnostics, Prosthetics
*Illustrative verticals
We help technology service providers penetrate newer geographies, newer markets, target and evaluate high potential locations, and competitive intelligence to accelerate growth.
Outlining roadmap to penetrate newer geographies
Market Expansion Strategy
Market Analysis
What are the target industry verticals?
ER&D marketVertical, sub-vertical
Top spendersLocal/Global, Investment focus
TrendsTechnology/Outsourcing
Engagement Model Assessment
Business relations between OEMs and SPs
Predominant business models practiced
Profit margins by different players
Potential business models
Opportunity Areas
How to penetrate the market?
Addressed market
Addressable market
Top outsourcers
Potential opportunity areas – industry/account
Competition Analysis
What is the competition doing?
Top competitors
Local/Global
Delivery locations
Clients and ongoing projects
Differentiation factors
Partnerships/Acquisitions
Analysis Parameters
Zinnov’s Location Analysis Framework
Costs
How much will be spent?
Employee salary costs
Rental costs
Inflation
City Preference
How favorable is the city?
Ease of doing business
Security, stability, and overall living costs
Political stability
Innovation Ecosystem
Availability of partners and talent
Access to universities and start-ups
Availability of peer companies and Service Providers
Strategic Fitment
Ease of operation
Cultural fitment with the city
Time zone overlap to enable co-working
Talent
What is the availability of relevant talent?
The size of installed/fresh talent base with relevant experience
Availability of talent with required skills
Availability of fresh talent who can be groomed for product engineering
Did you know the bottom 80% of the ER&D spenders will struggle to win the Growth Wars? Innovative companies have realized that a change in organizational culture might be key to winning the Growth Wars
Did you know the bottom 80% of the ER&D spenders will struggle to win the Growth Wars? Innovative companies have realized that a change in organizational culture might be key to winning the Growth Wars
Management Team
Praveen Bhadada Managing Partner & Global Head
Praveen is responsible for driving Zinnov’s Digital Transformation for Global Enterprises, in the areas of IoT, Go To Market, Business Operations and Automation.
Sidhant Rastogi Managing Partner & Global Head
Sidhant has engaged with Fortune 500 companies to execute and transform their engineering global innovation strategy. He is an expert in Automotive and Automation domains.
Rajat Kohli Partner
Rajat leads the end-to-end aspects of strategic consulting engagements focused on assisting global Fortune 500 Technology companies with respect to formulating and implementing their market expansion strategy.
Sean Bouani Partner
Sean brings 15+ years of business leadership experience in Enterprise, IoT, Cloud, AI/ML, data, digital media, mobile, and blockchain. Sean leads Zinnov’s North American digital transformation practice, focusing on long-term value creation for tech companies, enterprises, GSIs, and ISVs.
Vimal Menon Partner
Vimal has extensive experience in formulating GTM strategies for Globalisation. He has worked for Large Product Companies and ER&D Service Providers in Auto/Aerospace, Medical Devices, Oil & Gas.
Amit Kulkarni Partner
Amit leads end to end strategy consulting engagements across organic and inorganic revenue growth areas for fortune 500 companies. With more than a decade experience in advising C-level executives, Amit has extensive experience in driving and executing go-to-market strategies at vertical /account level, Buy side M&A, Corporate and Innovation Strategy. He practice areas include Media and Communication, Software & Internet, banking and automation domains.
Nikhil Kulkarni Principal
Nikhil has over 10 years of experience in strategy, consulting, and sales enablement. His focus is on collaborating with clients in strategy and execution of their pursuits in the Software & Internet Sector.
Nikhil Vishal Bagde Principal
Nikhil has expertise in Media & Entertainment and Aerospace sectors and has been engaged in strategic assignments with global PES providers in advising them on Market Landscape, M&A Analysis and Compete Intelligence.
Amlan Mitra Principal
Amlan has deep expertise in helping technology solution providers increase their market share, improve operational efficiency and uplift financial performance. His 10 years of experience spans across providing go-to-market strategy, profitability improvement, process optimization and automation for large global companies. Prior to Zinnov, he was a part of business consulting practices at EY and IBM.
Kingsley Samuel K Principal
Kingsley has worked with multiple service providers across GTM strategies, Vertical strategies, vendor evaluations and M&A Projects. Expertise in Industrial & Semiconductor verticals and new age technologies like Blockchain and AI
Sivaram Sundaramurthy Principal
Sivaram comes with more than a decade of experience and currently heads the procurement offering. He advises procurement organizations on their strategies, while also helping them in their decision-making with regards to their day-to-day challenges that they face. Prior to Zinnov, he has worked across analyst firms and research houses wherein he has tracked IT services, engineering services, and digital services.
Vaibhav Gupta Principal
Vaibhav is an experienced strategy consultant specializing in corporate strategy, competitive intelligence, and digital & exponential tech strategy. He currently drives Zinnov’s Private Equity practice area for deal sourcing, commercial due diligence, and value creation.
Nischay Mittal Principal
Nischay brings more than 12 years of global consulting experience, and currently leads the global charter for Automation and AI at Zinnov. He is working with the leading platform companies and Fortune 500 enterprises to advise them on their Digital strategy and enable growth. He has spearheaded multiple engagements across Cloud, AI/Cognitive Computing, Automation, and Low Code No Code domains.
Vijaykumar Hegde Principal
Vijay has over 12 years of experience in strategy consulting and business development in the areas of large account management, market expansion, and technology transformation.
Anand Kalra Principal
Anand leads the investment banking segment at Zinnov. He has prior experience of around 13 years at HSBC and Deloitte and has expertise in public and private sell-side and buy-side M&A, Joint Ventures, Partnerships, Corporate Finance, and Corporate Strategy. His work is focused on software verticals, automation, and IT services.
Biswa Prateem Das Engagement Manager
Biswa has more than 8 years of global experience in Corporate Strategy & Business Development, M&A due diligence, Technology Consulting, and Business Operations. He has extensive experience working across different sectors such as Oil & Gas, Metals & Mining, Construction, FMCG, and BPS. Biswa has an M.E. in Aerospace Engg. (IISc) and an MBA from IIM Kozhikode.
Manali De Bhaumik Engagement Manager
With over 11 years of experience, Manali has rich insights in conducting primary and secondary research analysis, competitive landscaping and benchmarking, authoring market intelligence white-papers and research reports, across global markets. At Zinnov, Manali will be focusing on the ER&D and IoT landscapes. Prior to Zinnov, Manali’s has worked for Information Services Group, Hewlett Packard and IDC.
Mohit Gupta Engagement Manager
Mohit Gupta has over 10 years of work experience and in his current role, drives the digital transformation vision for technology platform players, service providers, and tech product start-ups. He specializes in market entry strategy, GTM strategy, engagement model analysis, peer group benchmarking, etc. He has also worked in Cloud Computing, AI, IoT, and RPA.
Debajyoti Endow Engagement Manager
Deb has been driving strategy consulting and technology transformation initiatives at various organizations for 11+ years. He specializes in growth strategy, cost transformation, and M&A due diligence across a range industries. At Zinnov, Deb works closely with Internet and Software service providers specialising in organic and inorganic growth strategy. Prior to Zinnov, he has been a consultant with firms like Strategy&, Cognizant and Wipro. Deb holds an MBA in Finance & Operations from Indian School of Business.
Vikram Godbole Engagement Manager
Vikram is a seasoned strategy consultant associated with the Digital practice. He has rich experience in supporting Fortune 500 as well as Government clients in driving their strategic initiatives. He specializes in Digital Strategy, Competitive Intelligence, Market assessment, Startup M&A due diligence.
Dushan Garg Engagement Manager
Dushan has more than 8 years of consulting experience, working across diverse industry sectors including BFSI, Utilities, Energy and G&PS. In his current role, he spearheads a team of technology architects responsible for process mining & discovery, automation implementation & COE setup for Enterprises & GCCs, in collaboration with various ISVs. Prior to Zinnov, he has worked with firms including Accenture, PwC, Cognizant Technology and Infosys.
Abhijeet Gogoi Engagement Manager
Abhijeet has more than 10 years of experience helping technology platform players drive various digital transformation initiatives to scale their businesses. He specializes in areas of Market Assessment, Product , GTM and Partner Strategy. At Zinnov, Abhijeet works closely with technology platform companies to drive their digital transformation journeys. He has executed several projects for some of the largest technology companies globally with a key focus on Cloud, AI and Automation. Abhijeet has an MBA in Marketing and International Business from Amity University (India).
Prashant Nair Engagement Manager
Prashant has 14 years of experience in strategy planning and implementation, mergers and acquisition and management consulting. At Zinnov, he works closely with a global roster of clients on creating robust GTM strategies, strategy roadmaps and help drive organic and inorganic growth. Prior to Zinnov, Prashant worked for Ricardo Strategic Consulting, Spark Minda Group, and Evaluserve. He holds an MBA in Finance and Marketing from ICFAI University (India) and Engineering in Electronics and Telecom.
Lakshmi Narasimha Maringanti Engagement Manager
Lakshmi has 15+ years of experience in driving digital transformation initiatives. He specializes in COE set-up, digital transformation and has worked with top tier digital service providers globally, across various industry verticals. At Zinnov, Lakshmi works on formulating Growth & GTM Strategy for Service Providers and participates in Business and Practice development. Prior to his current role, Lakshmi has worked with Infosys, LTI and Tech Mahindra. He holds an MBA from IIM Bangalore.
Prankur Sharma Engagement Manager
Prankur comes with deep experience in the digital and hi-tech space, advising IT/Business Services companies and Technology Product companies across the Automation, AI, and IOT segments. He has executed several strategic engagements to enable growth, increase market visibility, and expand into newer segments.
Atul Srivastava Engagement Manager
Atul Srivastava has more than 9 years of global consulting experience specializing in industry verticals including Electronics and Semiconductors. He specializes in areas of Market Assessment, GTM, Competitive Landscape, Customer Benchmarking, and Product Innovation. Atul has executed several projects for Fortune 500 companies with a focus on AI, Cloud, Cyber, and IoT. He is also a Program Management and Innovation Certified Professional from Harvard Business Review. Atul holds a PGDM in Marketing & Operations from ITM Business School and a B.Tech in Electronics & Telecommunications from UPTU. Prior to Zinnov, he has worked with MarketsandMarkets and Deloitte.
Neelika Bhargava Engagement Manager
Neelika has 9+ years of experience in leading digital and technology transformation initiatives. She specializes in Product Strategy, Digital Strategy, Competitive Intelligence, HR Transformation, GTM Strategy, and Innovation Roadmap Formulation. She has successfully executed multiple projects for global clients across verticals. Prior to Zinnov, she worked with Deloitte and Oracle.
