Smartphone market in India

The Indian smartphone market has witnessed exponential growth in the past year propelled by key enablers

India is at the cusp of the digitization era driven by widespread adoption of mobility platforms and solutions. Over 90% of total internet users in India have access to mobile internet. Smartphones are outpacing feature phones and are expected to exhibit a massive 36% compounded annual growth rate in the next 5 years. The widespread adoption of smartphones in india are propelled by the following key enablers:

  1. High competition leading to reduced prices
  2. Language Localization and ease of accessibility to content
  3. Government Incentives through the “Make In India scheme”
  4. Prevalence of Internet enabled services on smartphones

Smartphone users are spending increasingly more times on their devices and accessing multimedia content such as videos. Smartphones are changing the way India shops. To address the demand, ecommerce companies are increasing their focus on mobile commerce.

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