In the face of budget constraints, Mid-market Enterprises grapple with pacing up against larger counterparts. The emergence of Intelligent Automation 2.0 represents a revolutionary leap beyond basic optimization, transitioning from traditional automation, and incorporating advanced technologies like Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP). It extends beyond task automation, encompassing decision-making and creativity.  With technologies like Generative AI, Intelligent Automation 2.0 becomes the much-awaited game-changer for mid-market players, leveraging tools such as Intelligent Content Generation (ICG) to augment human capabilities and liberate strategic bandwidth.

Intelligent Automation 2023

Zinnov’s Global Analysis of 250 Mid-Market Enterprises

The global enterprise Intelligent Automation market has surpassed USD 50 Bn in 2023

80-85% of enterprises using Intelligent Automation have enhanced their ability to leverage data for decision-making

Mid-market enterprises are currently spending USD ~11-12 Bn on Intelligent Automation 2.0

Mid-market enterprises lead in technology adoption, with Intelligent Automation 2.0 and the Internet of Things (IoT) standing out, boasting an impressive 15% adoption rate each

~70% of business owners believe Generative AI will improve their customer relationships

55-60% of mid-market enterprises have adopted Intelligent Automation 1.0, whereas only 10-15% have adopted Intelligent Automation 2.0

15-20% of mid-market Retail & CPG enterprises are leveraging Intelligent Automation 2.0

The mid-market sector is expected to witness the highest growth rate in the LATAM, estimated at 65-70%, followed by APAC, with a growth rate of 35-40%

Today, there are approximately 2 Mn mid-market enterprises in the world. These enterprises can unlock immense potential by leveraging Intelligent Automation 2.0. With 15% of the mid-market enterprises already adopting Intelligent Automation 2.0, the enterprise spend is expected to grow at a CAGR of 25-30% in the next 5 years. With Intelligent Automation 2.0, it's not just about refining processes; it's ushering in an era where tasks, decision-making, and creative endeavors seamlessly intertwine with automation, embracing autonomy for enhanced efficiency.

In Partnership with Nintex, this comprehensive report on Intelligent Automation 2.0 is a marquee playbook, rich with insights that enable enterprises not just to accelerate their Automation journeys, but to leapfrog it – deliberately and efficiently.

Our Latest Thinking

How Gen AI and Automation Are Reshaping Healthcare

In this episode, Prankur Sharma talks to Seth Kutty and Arun Hiremath about Automation Platforms and GenAI in Healthcare.

A Comprehensive Analysis of the IVA Market And Conversational Generative AI

Discover the latest advancements in Intelligent Virtual Agents (IVAs) and Generative AI. Read this report to know more.

Meet the team

Prankur Sharma

Prankur Sharma

Principal

  Email

Dushan Garg

Dushan Garg

Principal

  Email

Ridhi Kalra

Ridhi Kalra

Project Lead

  Email

Nishan Deb

Nishan Deb

Project Lead

  Email

close button