INSIGHTS

Our latest thinking on the issues that matter most in business and management.

FEATURED INSIGHTS
The India Flywheel: How This AI Race Could Be India’s to Lead
Leadership & Transformation | Report The India Flywheel: How This AI Race Could Be India’s to Lead In this keynote, Pari Natarajan, CEO, Zinnov, explores why India is uniquely positioned to lead the AI race.
The Why, The What and The How of AI-first GCCs
Centers of Excellence | Report The Why, The What and The How of AI-first GCCs Why AI-first transformation must start within GCCs. Download the keynote for frameworks, case studies, and next steps.
COE Hotspots 2024
Global Talent | Report COE Hotspots 2024 For GCC Setup, access our comprehensive location analysis study on the top global talent hotspots of the world.
Tier-II and Emerging Cities - An Analysis
CENTERS OF EXCELLENCE | Report Tier-II and Emerging Cities - An Analysis Discover how Global Capability Centers in India Tier II and emerging cities are fueling business growth through innovation and talent cost advantages.
Zinnov-nasscom India GCC Landscape Report: The 5-Year Journey
Centers of Excellence | Report Zinnov-nasscom India GCC Landscape Report: The 5-Year Journey Explore how India GCC landscape has evolved over a period of five years. Download our report now and learn the strategic roles of Indian GCCs
Global Capability Centers in India: Karnataka’s Rise as a GCC Hub
Centers of Excellence | Report Global Capability Centers in India: Karnataka’s Rise as a GCC Hub Explore how Karnataka holds the lion's share of Global Capability Centers in India, fueling innovation, leadership, and global growth.
Salary Increase, Attrition, and Hiring Trends 2025 - An India GCC View
Global Talent | Report Salary Increase, Attrition, and Hiring Trends 2025 - An India GCC View This report analyzes the attrition, hiring & salary increase trends for 2025, with case studies to help leaders understand the talent market
Tier-1 City Analysis: Why India's Tier-I Cities are Emerging as Global GCC Hubs
Centers of Excellence | Report Tier-1 City Analysis: Why India's Tier-I Cities are Emerging as Global GCC Hubs Explore how 6 Tier-I cities are driving India GCC growth with innovation, talent, and policy support. Download the report now!
Zinnov-nasscom Mid-Market Global Capability Centers (GCC) Report FY2025
Centers of Excellence | Report Zinnov-nasscom Mid-Market Global Capability Centers (GCC) Report FY2025 35% of Mid-market GCCs in India were set up in just two years. Get the report to understand how these centers are redefining innovation
APAC: How is it Reshaping the Global Business Landscape?
Centers of Excellence | Report APAC: How is it Reshaping the Global Business Landscape? Discover the top APAC locations for setting up Centers of Excellence (COEs). Our report analyzes talent, cost, and more.
Engineering a 10X Future: Architecting the Future of Software Development with AI
Digital Technologies | Whitepaper Engineering a 10X Future: Architecting the Future of Software Development with AI Discover how AI is revolutionizing the world of software development. Learn from industry leaders and gain insights into the AI-driven future
PE Valuation Lever: How Global Talent Can Add 4-8X in Exit Value
Private Equity | Blog PE Valuation Lever: How Global Talent Can Add 4-8X in Exit Value Discover how Private Equity firms are using global talent hubs to drive 4-8X exit valuations, improve EBITDA, and accelerate value creation.
Employee Benefits Study - An India GCC View 2024
Global Capability Centers | Report Employee Benefits Study - An India GCC View 2024 Learn how a strong Employee Benefits strategy can help your Global Capability Center (GCC) position itself as an employer of choice in a competitive talent market.
Salary Increase, Attrition and Hiring Report 2025-26: From Salary Race to Skills Chase
Global Talent | Report Salary Increase, Attrition and Hiring Report 2025-26: From Salary Race to Skills Chase This report explores attrition, hiring patterns, and Salary Increase Trends 2025–26, with real-world cases to guide leadership decisions.
Redefining Enterprise Productivity With Agentic AI
Automation | Whitepaper Redefining Enterprise Productivity With Agentic AI Discover how Agentic AI is revolutionizing enterprise automation, breaking productivity plateaus, and transforming the way businesses work
Zinnov Recruitment Benchmarking Report: Talent Acquisition Priorities for 2025 and Beyond
Global Talent | Report Zinnov Recruitment Benchmarking Report: Talent Acquisition Priorities for 2025 and Beyond Discover the top talent acquisition priorities for 2025. Explore insights from 110+ GCCs on recuritment priorities in this report.
Harnessing the Power of Generative AI in Transforming Software Engineering Productivity
Digital Technologies | Whitepaper Harnessing the Power of Generative AI in Transforming Software Engineering Productivity Enterprises are implementing Generative AI in Software Engineering, with terrific results - increased software engineering productivity and increased employee engagement. Learn more.

INSIGHTS
Upskilling is Broken: Myth, Model, or Management Failure ft. Mahesh Raja | Hot Takes and Hard Truths
Leadership & Transformation | Podcast Upskilling is Broken: Myth, Model, or Management Failure ft. Mahesh Raja | Hot Takes and Hard Truths 19 Aug, 2025 In this episode of Zinnov Podcast, Mahesh Raja, Ness Digital Engineering, explores why upskilling at scale often fails in Tech Services.
CXOs Are Betting Big on AI – And Here Are the Trade-offs They’re Making
Leadership & Transformation | Blog CXOs Are Betting Big on AI – And Here Are the Trade-offs They’re Making 13 Aug, 2025 How CXOs are reshaping priorities to scale AI — and the bold trade-offs fueling faster innovation, agility, and impact.
Beyond Algorithms: AI, People, and the True Measure of Software Productivity
Leadership & Transformation | Podcast Beyond Algorithms: AI, People, and the True Measure of Software Productivity 08 Aug, 2025 Dr. Ranjit Tinaikar, CEO and Board Member, Ness Digital Engineering, shares how software productivity must be redefined in the AI era. Tune in now.
Why Retail’s AI Ambitions Are Being Built in India
Centers of Excellence | Blog Why Retail’s AI Ambitions Are Being Built in India 06 Aug, 2025 AI-driven Retail GCCs are revolutionizing global retail, with India leading innovation. Discover how AI is transforming retail operations.
Employee Benefits Study: An India GCC View 2025
Center of Excellence | Report Employee Benefits Study: An India GCC View 2025 04 Aug, 2025 What happens when benefits move beyond budgets and start shaping culture? This report explores the change.
Global Capability Centers (GCCs)- Understanding the India Landscape & Ecosystem
Centers of Excellence | Video Global Capability Centers (GCCs)- Understanding the India Landscape & Ecosystem 29 Jul, 2025 In this CNBC TV18 conversation, Karthik Padmanabhan, Managing Partner at Zinnov, unpacks why India has become the epicenter of Global Capability Centers (GCCs).
The India Flywheel: How This AI Race Could Be India’s to Lead
Leadership & Transformation | Report The India Flywheel: How This AI Race Could Be India’s to Lead 24 Jul, 2025 In this keynote, Pari Natarajan, CEO, Zinnov, explores why India is uniquely positioned to lead the AI race.
The Why, The What and The How of AI-first GCCs
Centers of Excellence | Report The Why, The What and The How of AI-first GCCs 23 Jul, 2025 Why AI-first transformation must start within GCCs. Download the keynote for frameworks, case studies, and next steps.
Coimbatore Rising: A New Blueprint for GCC Expansion
Centers of Excellence | Report Coimbatore Rising: A New Blueprint for GCC Expansion 14 Jul, 2025 Explore how Coimbatore is redefining GCC growth with stable talent, lower costs, and strong infrastructure.

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