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The increasing pace of technological innovation has driven companies to collaborate and leverage each other’s strengths to stay competitive, resulting in significant changes in the partnerships landscape. This report on Partnerships 2.0 underscores the critical role of collaboration and partnerships in today’s fast-paced business environment and analyzes how different hyperscalers are adapting their partnership models to cater to new-age demands, through referenceable case studies. This need for a robust partner ecosystem is also driven by the wave of Digital Transformation 2.0, utilization of next-gen Cloud marketplaces, and the incorporation of Metaverse.
The study also demonstrates that effective partnerships have helped companies achieve greater scale, enter new markets, and develop new products and services. It recommends building partnerships that are mutually beneficial, long-term, and based on shared values and culture.
Historically, partnerships in technology have focused on short-term gains and were often opportunistic. However, today’s partnerships are much more strategic in nature, with companies working together to achieve long-term goals and drive innovation, and a strong emphasis on empowering the entire ecosystem as a whole. To evaluate the partnership journeys of GSIs, ISVs, and Resellers, the study uses a robust maturity framework. It also provides a framework for a partner-friendly organizational structure that technology giants have adopted, to cater to partners.
This Zinnov report, ‘Partnerships 2.0: The Next-Gen Partnerships Model,’ emphasizes the need for collaboration and pooling shared goals, even amongst competitors to achieve growth, and suggests leveraging emerging technologies such as AI and Blockchain, to create new partnership opportunities and improve existing ones. The study notes a shift in mindset from a traditional, transactional approach to a more collaborative and strategic approach, that is required for technology Partnerships 2.0 to succeed. It also highlights the importance of embracing this approach and leveraging technology to facilitate partnerships to gain a competitive advantage in today’s rapidly changing business environment.
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