ATUL SRIVASTAVA

Atul Srivastava, Principal at Zinnov, specializes in the Business Growth & Transformation practice. With over a decade of global consulting experience, Atul has successfully led transformative projects for Fortune 500 companies, focusing on critical technology domains such as the Internet of Things (IoT), Cloud, Artificial Intelligence (AI), and Cybersecurity.

Throughout his career, Atul has driven growth strategies across multiple industry verticals with a core focus on Electronics and Semiconductors. As a subject matter expert in Go-to-market and Diversification Strategy, Pricing Analysis, Market Intelligence and Strategy Roadmap Design & Implementation, he has consistently delivered actionable insights. Atul is also skilled in Voice of Customers and Partner Ecosystem Management, ensuring that strategies are aligned with stakeholder needs.

In his current role, Atul heads the Partnership Strategy domain, collaborating with Fortune 100 companies operating particularly in technology, services, and the Private Equity space. He manages relationships with one of the world’s top three cloud providers, offering continuous advisory support and addressing complex project needs on an ad-hoc basis.

Atul is a Harvard Business Review-Certified professional in Program Management and Innovation, and holds an OKRs (Objectives and Key Results) certification. As a thought leader, he has authored both internal and external publications on emerging themes like Technology Partnerships, AI, Cybersecurity, IoT and the Metaverse.

A strong advocate of building a high-performance organizational culture, Atul emphasizes the importance of reinforcing core values through training, orientation, and performance management to drive sustained success.

Prior to joining Zinnov, Atul held key roles at MarketsandMarkets and Deloitte, bringing a wealth of experience and strategic insight to his current position.