Did you know, Small and Medium Businesses (SMBs) drive 44% of the United States’ economy and 65% of job creation? In recent times, these SMBs have gone through major changes – thanks to rapid technological adoption, in the wake of COVID-19. There is now a generation of digital-savvy business owners, and equally tech-savvy customers who expect seamless experiences from businesses. Hence, more and more SMBs are investing in digital technology solutions, and ISVs (Independent Software Vendors) have an opportunity to capitalize on this accelerated digital adoption train.
Interestingly, the top priority for SMBs in their digital solution purchasing decisions is to minimize risk, and disruption of new technology deployment. And for this, they trust peers, IT teams, and System Integrators more than they place trust on ISVs for product advice.
This latest and comprehensive Zinnov report titled, “US SMB Market – Preparing for the Next Disruption,” aims to provide an expansive view and evaluation of the SMB market in the United States, as they focus on building resilience like never before.
Key learnings from our month-long study on the subject:
Here is an overview of what you can find inside:
This report outlines a comprehensive playbook for SMB owners that will help them customize their digital strategy for the current times.