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Let’s be honest, technology is in the middle of a reset.
AI, cloud, and digital ecosystems have completely changed how the industry moves. What used to be linear, vendors selling to customers through partners, has now become a complex web of co-creation. Hyperscalers, ISVs, GSIs, and AI-native innovators are more connected than ever, bound by shared platforms, shared data, and shared accountability for customer outcomes.
This is no longer a “channel.” It’s an economy of partnerships, one where growth comes not from competition, but from intelligent orchestration.
But while the technology world has evolved, most partnership strategies haven’t. Many leaders still manage partners the way they manage sales pipelines, when they should be engineering ecosystems that are data-led, AI-aware, and outcome-oriented.
And that gap, between intent and orchestration, is now defining who grows, and who gets left behind.
That’s exactly why we built this report titled, “Partnership Economy 2.0: From Spends to Outcomes.” This report looks at how technology companies are redefining partnership value in the AI era, moving from linear relationships to fluid ecosystems where innovation, delivery, and outcomes are shared.
The report dives deep into:
We’ve analyzed over 10,000 partnership signals, spoken to 200+ partner leaders, and studied 20+ global partner programs to understand one thing, how the Partnership Economy is changing the rules of growth.
Because here’s the truth: in 2025, success isn’t about scale alone. It’s about how intelligently you connect your ecosystem, how you make every partnership matter. And that’s what this report is all about.
Download “The State of Partnerships Report 2025” now.
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