CENTER TRANSFORMATION

Enable Your GCC to Drive Global Business Outcomes

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Why GCC Transformation Matters

Global Capability Centers (GCCs) are at an inflection point—evolving into Global Value Centers (GVCs). No longer just cost arbitrage hubs, these centers now drive higher maturity of work, foster innovation at scale, and lead new product development through their world-class talent pool while maintaining efficiency. GCCs play a critical role in executing key strategy, shaping business outcomes, and leveraging their global leadership to drive value for their headquarters organizations.  

GCC Evolution and journey

But unlocking this potential requires structured transformation.

Your Trusted Partner for GCC Transformation

With 23+ of experience, Zinnov has helped 190+ global enterprises transform their GCCs into value-driven innovation hubs. 

Zinnov’s impact

How We Help Our Clients

 

Our structured GCC Transformation Framework follows three interconnected phases

 

Discover: Identifying Opportunities 

We assess your Centre, Function, and Portfolio across strategic intent, organization design, operating models, workforce, product innovation, and processes. Benchmarking against key market trends and peer insights, we identify opportunities using an outside-in perspective to position your GCC on our Maturity Model—from Outpost to Transformation Hub.  

Design: Crafting a Transformation Roadmap

We develop a Blueprint for Transformation aligned with Zinnov design principles and OKRs across innovation, process, customer experience, technology, AI, and workforce. The Portfolio Transition Framework prioritizes seamless portfolio shifts, while our Hub-and-Spoke Operating Model optimizes GCC locations based on business strategy, skill needs, and market conditions. 

Transform: Implementing Change for Lasting Impact

We execute transformation across multiple key areas: Innovation drives productization and value creation, while Process Transformation enhances vendor management, resource planning, and software economics. Our Workforce Transformation implements a build-borrow-buy strategy for securing top talent. We establish and revamp AI Centers of Excellence, embed customer insights into products, services, and marketing to ensure Customer Centricity, and implement measurable Value Scorecard Operationalization for strategic alignment. 
We help operate, program manage and govern your support functions as well through our managed services offerings.
CASE STUDIES
Get Started with Your GCC Transformation - Unlock strategic value, innovation, and efficiency in your GCC today.
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Impact Stories
Vijayraman Subramanian
A Global Fortune 100 American Telecom provider evolved its Center of Excellence to a Global Strategy Center 
Vijayraman Subramanian, VP & MD, Verizon India delves into the journey of Verizon’s India journey from a pure cost arbitrage center to a world-class strategic arm for their global operations
Peter George
A home-grown billion-dollar American EdTech provider is building its strategy capabilities
Peter George, CTO and Executive VP, HMH explains how talent and technology play a pivotal role in the global edtech ecosystem and the role it is playing in elevating the experience for students as well as educators.
Fiona Tan
An American Fortune 500 home goods retailer set up an innovation hub
Fiona Tan, CTO, Wayfair delivers insights about India as a Strategic Geography and the role of an Innovation center to create an impact that reverberates throughout the organization.
INSIGHTS
59601
Global Capability Centers | Blog How to Increase Global Capability Center Maturity: 3 Key Considerations for GCC Leaders Discover the Power of Proactive Governance, Collective Leadership, and Value Metrics. Transform your Global Capability Center (GCC) for resilience, innovation, and enduring success.
Zinnov-nasscom India GCC Landscape Report: The 5-Year Journey
Centers of Excellence | Report Zinnov-nasscom India GCC Landscape Report: The 5-Year Journey Explore how India GCC landscape has evolved over a period of five years. Download our report now and learn the strategic roles of Indian GCCs
Harnessing the Power of Generative AI in Transforming Software Engineering Productivity
Digital Technologies | Whitepaper Harnessing the Power of Generative AI in Transforming Software Engineering Productivity Enterprises are implementing Generative AI in Software Engineering, with terrific results - increased software engineering productivity and increased employee engagement. Learn more.
202X & Future Growth Possibilities - Navigating The New Reality
Macro Trends | Report 202X & Future Growth Possibilities - Navigating The New Reality Leaders are now more ready than ever to unlock new paradigms of talent, technology, and operating models for their businesses. However, in a post-pandemic world, when every company has tasted the power of digital – the growth wars are logically going to become more intense.
Our Team
NILESH THAKKER
NILESH THAKKER President
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KARTHIK PADMANABHAN
KARTHIK PADMANABHAN Managing Partner
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NAMITA ADAVI
NAMITA ADAVI Partner
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DIPANWITA GHOSH
DIPANWITA GHOSH Principal
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