The Emergence Of Indian Tier-2 Cities Are Changing The Dynamics Of The Talent Wars

By JC Vishwanath, Principal, Zinnov

The pandemic has taught us that putting all eggs in just one basket, can be a risky ball game altogether. It limits backup options, reach, and talent development, among other things. This is why global leaders are going beyond metropolitan cities such as Bangalore, Delhi-NCR, Hyderabad, Chennai, and Pune and setting up Global Centers of Excellence (GCoEs) in emerging cities while driving similar cutting-edge technology innovation for parent organizations.


A multitude of factors further emphasize the attractiveness of tier-2 cities and helm this transformational shift — such as remote work mandates or hybrid work models, high cost arbitrage, booming infrastructure, and smart city initiatives, emerging start-up hubs, favorable government initiatives, mushrooming co-working spaces, and an expanding GCoE footprint, among others. In fact, our analysis of ~300 emerging Indian cities reveals that more than 2 Mn relevant workforce in the IT, ER&D, and BPM sectors is currently residing in the top 15 tier-2 cities. Hence, in the light of the ongoing hunt for top skilled talent, high attrition momentum, no shows, etc., it’s imperative for organizations to have a strategy to tap into these under-leveraged talent hotspots to overcome such challenges.

Among the ~300 emerging Indian cities evaluated for the study, Zinnov shortlisted the top 15 cities based on multiple parameters such as City Attractiveness, Ease of Operations, Ease of Doing Business, Connectivity, Talent Availability, Migratable Talent, Cost Index, Climate, and Safety, to name a few. The top 15 cities include Ahmedabad, Coimbatore, Chandigarh, Jaipur, Visakhapatnam, Indore, Kochi, Bhubaneswar, Nagpur, Vadodara, Surat, Thiruvananthapuram, Mysuru, Madurai, and Goa.

While Ahmedabad, Coimbatore, and Chandigarh held the pole position across parameters, with significant installed talent and the number of GCoEs currently operational, other cities like Kochi, Madurai, and Thiruvananthapuram were observed to have improved their city attractiveness quotient compared to last year, among other things.

Leverage this marquee report to dig deeper into each of the 15 cities we have analyzed and align an expansion plan that fits your organization’s purpose best.

Please click the image to view the full study.

The Emergence Of Indian Tier-2 Cities Change The Dynamics Of The Talent Wars

Access the full study on Emerging Cities in India here.

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