by Amita Goyal, Engagement Manager, Zinnov; Richa Kejriwal, Marketing, Zinnov
Last updated on April 14, 2021
The decision to globalize is fraught with challenges. It requires thorough planning around business outcomes, scale, infrastructure, and costs. With so many variables involved, the risks of globalizing are amplified, forcing companies to face the dilemma of when and how to globalize. The leadership teams often use their mental bandwidth in orchestrating the center set-up process and managing local vendors instead of focusing on the technology and innovation that they want to drive from the new center.
In our 19+ years of experience in helping companies set up their global centers, we have worked with organizations from varied verticals, of varied sizes, with their own unique set of challenges. However, some common underlying concerns that have surfaced are –
In addition to these challenges, there’s also an undeniable need for companies to be fast. The Global Center of Excellence (GCoE) Accelerator model speeds up the globalization process by ensuring that there’s ease of implementation of strategies and that the leadership spends their time focusing on technology deliverables and innovation.
So, what is the Global Center of Excellence Accelerator Model?
The Global Center of Excellence Accelerator is a “CaaS” (Center As A Service) offering pioneered by Zinnov. This model enables a frictionless journey from building a strategic design/playbook for a GCoE, all the way to on-ground implementation and operations in a rapid and cost-effective manner. It is a one-stop solution for companies to build and rapidly scale their global delivery presence in a global talent hotspot.
The role of the partner in this model is crucial as they will help organizations identify the right projects and products to transition, and manage knowledge transfer, L&D programs, leadership coaching, etc. They will also streamline the recruitment process to find the top talent, which also includes creating an employer brand in the local ecosystem.
In a traditional Global Center of Excellence setup model, an engineering head or R&D head is usually the sponsor of the center setup project. However, due to a plethora of other commitments that the sponsor has, the project takes a hit and tends to get delayed. With the Global Center of Excellence Accelerator model, the entire setup is taken care of by Zinnov, which includes:
a. Design – This includes clearly defining the company’s problems and the purpose of setting up the Accelerator, conduct workshops with key stakeholders, conduct a thorough location/skills/site analysis for the Accelerator, and devise a suitable organization structure, portfolio transition plan, along with a 3-year plan for center growth with financial models.
b. Implementation and Value Creation – This includes establishing and managing the Accelerator end-to-end, from entity incorporation to facility setup, end-to-end talent acquisition and knowledge transitioning, and full operations management (IT, HR, Finance & Accounting, Legal, etc.). This model allows companies to focus on building capability for end-to-end ownership of product development, building brand equity, strong customer/partner relationships to create value for the company.
c. Governance – Periodically assess the maturity of the GCoE using Zinnov’s proprietary Center Maturity model by looking at dimensions such as technology leadership, technology competency, domain expertise, brand equity, employee retention, customer relationships build by the GCoE, and advise the customer on filling the gaps to be a world-class GCoE.
The GCoE Accelerator model ensures a hassle-free setup process for the sponsor and gives them a chance to focus on the core functions to be delivered from the new center. Through the Accelerator model, companies can onboard the first center employees in as little as 3 months. In addition, there is minimal upfront investment cost in this plug-and-play model.
Here are the major advantages of a Global Center of Excellence Accelerator model over traditional GCoE setup models:
Using this model, companies can benefit from the full power and speed of leveraging global talent, but with lower risk, no long-term commitment, lower upfront investment, and ultimately, significantly more flexibility compared to traditional models of setting up a GCoE. Through this model, we ensure a strong center foundation by focusing on talent strategy, organization structure, and executive buy-in, and then taking care of all the heavy lifting required to build and run a GCoE. This includes a plug-and-play office, end-to-end recruitment to hire top talent, and complete management of the operational activities required to run the center such as talent management, finance, legal, and IT.
The Global Center of Excellence Accelerator model doesn’t just accelerate the center setup process but also accelerates the maturity of the center. As a part of this model, the partner helps organizations identify the right projects and products to transition, and manage knowledge transfer, L&D programs, leadership coaching, etc. The partner also takes care of the recruitment process to find the top talent, which also includes creating an employer brand in the local ecosystem. The GCoE Accelerator model ensures that there’s ease of implementation of strategies, and leadership spends their time focusing on technology deliverables and innovation.
Today, in a world where time is of the essence and there is a need to fail fast and scale fast, the GCoE Accelerator model could be just the strategic initiative that companies need to differentiate themselves from the competition.