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Public Cloud Market Landscape : India

Public Cloud Market Landscape : India

07 Sep, 2016

In the ever-evolving landscape of global technology, India stands as a beacon of opportunity, beckoning tech giants to explore the vast potential within its boundaries. With a thriving economy of USD 2.2 Tn, 371 Mn Internet users, and a staggering 1 Bn telecom subscribers, India has firmly established itself as a hotbed for innovation and digital transformation. What makes this journey truly remarkable is the dynamic interplay of factors that position India as the preferred technology investment destination for global MNCs, particularly in the realm of public Cloud services.

Zinnov’s foresight predicts that Cloud spending in India will surpass USD 10 Bn by the end of 2020. Behind this astronomical figure lies a confluence of strategic growth drivers propelling the nation’s Cloud journey. From the establishment of data centers and investments in the developer ecosystem to the profound impact of start-up accelerators and incubators, India is embracing the Cloud revolution with open arms.

Public Cloud Prowess: Navigating the Landscape

Within this expansive Cloud ecosystem, the public Cloud market is emerging as a force to be reckoned with, accounting for USD 740-760 Mn within the USD 2-2.5 Bn Indian Cloud market. As we fast forward to 2020, the public Cloud market is projected to touch USD 3.9-4 Bn at a robust CAGR of 30-35%. The Software-as-a-Service (SaaS) segment, with an estimated value of USD 2.6-2.8 Bn, is poised to lead the charge, revolutionizing Cloud workloads for enterprises and SMBs alike. SaaS, with its cost-effective solutions, is reshaping how businesses optimize costs and enhance operational efficiency.

Diverse Demand Drivers: The Heartbeat of Public Cloud Adoption

The heartbeat of public Cloud adoption resonates across diverse sectors, each marching to its unique rhythm.

1. IT/ITeS: Faster time-to-market and a relentless pursuit of reducing operational costs fuel the demand for public Cloud services, making it the go-to solution for agile enterprises.

2. Manufacturing: SaaS solutions are not merely tools but catalysts, enhancing product awareness and amplifying customer outreach, thus transforming the Manufacturing landscape.

3. BFSI: The opening of data centers in India, compliant with RBI regulations, is a game-changer, propelling the Financial sector into the realms of public Cloud adoption.

4. Healthcare: The realms of Electronic Medical Records (EMR), Electronic Health Records (EHR), and Genomics are driving the demand for Cloud storage. Simultaneously, healthcare analytics is gaining traction, ushering in a new era of data-driven insights.

5. Telecom: Big Data Analytics is the secret sauce for telecom companies, helping them decipher customer segmentation intricacies, propelling the industry forward into a future of personalized services.

6. Retail: The convergence of tech-savvy start-ups and the adoption of Big Data Analytics is redefining retail, making cloud services an indispensable component of the sector’s DNA.

Cloud Enablers: A Dynamic Ecosystem Unleashed

To meet this surging demand, a dynamic ecosystem of Cloud Providers, System Integrators, and born-in-the-Cloud start-ups are making significant investments. From the establishment of dedicated data centers to strategic acquisitions of companies with niche Cloud capabilities, these enablers are not just riding the wave but actively shaping the future of Cloud services in India.

A Symphony of Possibilities

As we stand on the cusp of a transformative era, the public Cloud market in India emerges not just as a destination but a journey. A journey fueled by the confluence of technological innovation, business acumen, and a thirst for digital excellence. The numbers may paint a compelling picture, but the true narrative lies in the stories of transformation unfolding across sectors. The public Cloud, with its myriad possibilities, is not merely a technology but a symphony, resonating with the aspirations of a nation ready to embrace the future.

In the coming years, as the public Cloud market in India continues to evolve, it will not just be about numbers or technologies. It will be about the stories of businesses unlocking their true potential, about industries breaking barriers, and about a nation shaping its digital destiny. The stage is set, the players are in position, and the script is yet to be written. Embrace the revolution, for the best is yet to come.


  • Cloud
  • Cloud adoption
  • Cloud strategy
  • cloud technology
  • Public cloud model

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