LinkedIn Facebook Twitter Youtube
Contact us

The Why, The What and The How of AI-first GCCs

The Why, The What and The How of AI-first GCCs

23 Jul, 2025
DOWNLOAD THE REPORT

Every Enterprise is trying to transform with AI. But most are looking in the wrong direction.

They’re waiting for headquarters to set the roadmap, for global teams to drive strategy, for top-down initiatives to unlock enterprise-scale change. But the real transformation won’t come from the top. It will come from the parts of the organization that know how to rebuild from the inside.

It will come from the Global Capability Centers (GCCs).

What: Redesigning the DNA of Work

If AI is forcing enterprises to rethink how they work, that transformation won’t start at the top. It will start where change is both possible and practical. That’s why the real momentum is building inside GCCs.

These centers already bring together product, engineering, data, and operations under one roof. They operate with speed, have full visibility into processes, and are used to owning outcomes. And this isn’t new territory. GCCs were instrumental in driving digital transformation and automation at scale. That experience now puts them in a strong position to lead the shift toward AI-native models.

In an AI-native operating model:

  • Hierarchies are flatter. Decision-making is closer to the work.
  • Every function, Engineering, HR, Finance, Legal, integrates AI agents as collaborators, not just tools.
  • Product thinking becomes central. Every team owns outcomes, not just tasks.
  • Data infrastructure is treated as core, not a backend utility but an enabler of orchestration and intelligence.

In pockets across the ecosystem, these changes are already underway. AI-first hiring, AI-led development, and agentic process design are being prototyped and deployed in GCC floors across India. The future is already being built. The challenge is to scale it.

How: From Experiments to Enterprise-Scale Impact

So how do you actually become an AI-first GCC?

Start by shifting the frame. This is more about ownership, not just tools.

The most successful transformations begin by picking a process, recruitment, development, finance, and breaking it down to its smallest tasks. Then reimagining each step with an AI agent in mind. Not as a workflow automation exercise, but as a fundamental redesign.

The second shift is in structure. Collapse unnecessary layers. Co-locate interdisciplinary teams. Build what one leader described as “zero distance” between prompt engineers, data scientists, product owners, and business users. Structure follows strategy, and AI-first strategy needs agile, empowered teams.

Third, build for outcomes, not activities. The real differentiator of a GCC is not how many projects it executes, but how well it understands the customer. Whether internal or external, every engineer, analyst, or program owner must anchor their work in measurable business impact.

And finally, build the infrastructure; data, compliance, governance, that enables scale. GCCs that can create robust data architectures and agent orchestration frameworks will become the backbone of enterprise-wide transformation.

The playbook is there. What’s needed now is conviction.

AI-first GCC Blueprint

GCCs have led digital and automation waves before. This is their chance to lead again by shaping the AI wave. Because the truth is, the AI revolution needs builders.

If this resonates with where your organization is headed, or where it needs to be, you’ll find deeper frameworks, case stories, and starting points in the full keynote.

VIEW Report
left arrow
right arrow
  • The Why The What And The How Of Ai First Gccs Report 1753242141 1
  • The Why The What And The How Of Ai First Gccs Report 1753242141 2

VIEW Report
left arrow
right arrow
  • The Why The What And The How Of Ai First Gccs Report 1753242141 1
  • The Why The What And The How Of Ai First Gccs Report 1753242141 2
DOWNLOAD THE REPORT
Tags:

  • Centers of Excellence
  • Generative AI
  • Global Capability Centers
  • Globalization
  • India GCCs
Authors:
Nilesh Thakker, President, Zinnov
Karthik Padmanabhan, Managing Partner, Zinnov

Speak With Our Consultants

close button