INSIGHTS

Our latest thinking on the issues that matter most in business and management.

FEATURED INSIGHTS
Top 10 Agentic AI Trends CXOs Must Watch in 2026
Digital Technologies | Report Top 10 Agentic AI Trends CXOs Must Watch in 2026 Explore the Top 10 Agentic AI Trends for 2026 and what CIOs and CTOs must do as AI moves from copilots to autonomous, enterprise-scale execution.
Converge 5.0: Walmart’s Flagship Retail Tech Event – Architecting the Future of Retail With AI
Centers of Excellence | Whitepaper Converge 5.0: Walmart’s Flagship Retail Tech Event – Architecting the Future of Retail With AI Explore how AI is transforming retail, from customer journeys to operations, with insights from Walmart Converge 5.0.
Founders. Builders. Partners | Niraj Shah & Steve Conine on building Wayfair
Leadership | Podcast Founders. Builders. Partners | Niraj Shah & Steve Conine on building Wayfair Wayfair founders Niraj Shah and Steve Conine join Nitika Goel on Zinnov Podcasts to discuss leadership, culture, and building a company that lasts.
9 Questions CXOs Ask, and Why These 5 Countries Make the 2026 CoE Cut
Centers of Excellence | Blog 9 Questions CXOs Ask, and Why These 5 Countries Make the 2026 CoE Cut 9 questions CXOs use to pressure-test Centers of Excellence (CoE) locations, and why these 5 countries make the 2026 shortlist
How IT and Tech Services Firms Will Evolve by 2030
Strategy & Ops | Whitepaper How IT and Tech Services Firms Will Evolve by 2030 Explore how Tech Services firms evolve by 2030 - outcome-based models, automation, and domain expertise redefine success.
Navigating AI ROI: How GCCs Can Unlock Scalable Enterprise Value
Centers of Excellence | Whitepaper Navigating AI ROI: How GCCs Can Unlock Scalable Enterprise Value Discover how GCCs can close the AI ROI gap and turn pilots into measurable, scalable enterprise value. Download the Whitepaper now.
PHYSICAL AI: THE NEXT USD 300 BN OPPORTUNITY FOR TECH SERVICES
Strategy & Ops | Report PHYSICAL AI: THE NEXT USD 300 BN OPPORTUNITY FOR TECH SERVICES Physical AI is unlocking a USD 300 Bn opportunity for Tech Services by 2030. Discover how Tech Service Providers can scale adoption and lead.
Germany’s India Advantage: Leveraging India Hubs for Innovation and Growth
Centers of Excellence | Report Germany’s India Advantage: Leveraging India Hubs for Innovation and Growth Find out how Global Capability Centers in India provide German firms with innovative solutions to address economic hurdles.
Breaking the Growth Barrier: Enterprise Software’s Scaling Blueprint
Strategy & Ops | Report Breaking the Growth Barrier: Enterprise Software’s Scaling Blueprint Enterprise Software is a USD 1.2 Tn market, but many firms stall at USD 100–500 Mn in revenue. Discover how Growth-stage firms can scale.
Zinnov-KDEM Mid-market Global Capability Centers (GCCs) in Karnataka
Centers of Excellence | Report Zinnov-KDEM Mid-market Global Capability Centers (GCCs) in Karnataka Discover how Karnataka Mid-market GCCs scale faster, create leaders, and shape India’s digital economy. Read the report to know more.
Zinnov-nasscom India GCC Landscape Report: The 5-Year Journey
Centers of Excellence | Report Zinnov-nasscom India GCC Landscape Report: The 5-Year Journey Explore how India GCC landscape has evolved over a period of five years. Download our report now and learn the strategic roles of Indian GCCs
Zinnov-nasscom Mid-Market Global Capability Centers (GCC) Report FY2025
Centers of Excellence | Report Zinnov-nasscom Mid-Market Global Capability Centers (GCC) Report FY2025 35% of Mid-market GCCs in India were set up in just two years. Get the report to understand how these centers are redefining innovation
PE Valuation Lever: How Global Talent Can Add 4-8X in Exit Value
Private Equity | Blog PE Valuation Lever: How Global Talent Can Add 4-8X in Exit Value Discover how Private Equity firms are using global talent hubs to drive 4-8X exit valuations, improve EBITDA, and accelerate value creation.
Salary Increase, Attrition, and Hiring Trends 2025 - An India GCC View
Global Talent | Report Salary Increase, Attrition, and Hiring Trends 2025 - An India GCC View This report analyzes the attrition, hiring & salary increase trends for 2025, with case studies to help leaders understand the talent market
Tier-1 City Analysis: Why India's Tier-I Cities are Emerging as Global GCC Hubs
Centers of Excellence | Report Tier-1 City Analysis: Why India's Tier-I Cities are Emerging as Global GCC Hubs Explore how 6 Tier-I cities are driving India GCC growth with innovation, talent, and policy support. Download the report now!
APAC: How is it Reshaping the Global Business Landscape?
Centers of Excellence | Report APAC: How is it Reshaping the Global Business Landscape? Discover the top APAC locations for setting up Centers of Excellence (COEs). Our report analyzes talent, cost, and more.
Salary Increase, Attrition and Hiring Report 2025-26: From Salary Race to Skills Chase
Global Talent | Report Salary Increase, Attrition and Hiring Report 2025-26: From Salary Race to Skills Chase This report explores attrition, hiring patterns, and Salary Increase Trends 2025–26, with real-world cases to guide leadership decisions.

INSIGHTS
The Year-3 Test: 6 CXO questions that decide whether a CoE plan survives
Centers of Excellence | Blog The Year-3 Test: 6 CXO questions that decide whether a CoE plan survives 11 Feb, 2026 Will your Center of Excellence (CoE) survive year three? Six CXO questions on what matters in 2026 and beyond.
How India’s Leading E-Commerce Platform Turned Start-up Collaboration Into a Strategic Advantage
Innovation | Case Study How India’s Leading E-Commerce Platform Turned Start-up Collaboration Into a Strategic Advantage 11 Feb, 2026 How a top Indian e-commerce platform closed the innovation execution gap with start-ups, moving from pilots to production in weeks, not months.
Enterprise Software Has Something to Say 
Digital Technologies | Blog Enterprise Software Has Something to Say  10 Feb, 2026 What enterprise software would say about AI agents, if it could. Pari Natarajan gives voice to why core systems endure and how change really happens.
The Next Product Paradigm: People, Patterns, and AI ft. Ajay Singh, Pure Storage
Leadership | Podcast The Next Product Paradigm: People, Patterns, and AI ft. Ajay Singh, Pure Storage 02 Feb, 2026 Ajay Singh, CPO at Pure Storage, shares how AI is reshaping product management, trust, and leadership, without replacing human judgment.
Top 10 Agentic AI Trends CXOs Must Watch in 2026
Digital Technologies | Report Top 10 Agentic AI Trends CXOs Must Watch in 2026 31 Jan, 2026 Explore the Top 10 Agentic AI Trends for 2026 and what CIOs and CTOs must do as AI moves from copilots to autonomous, enterprise-scale execution.
6 Trends Tech Services CXOs Must Act On in 2026
Leadership & Transformation | Blog 6 Trends Tech Services CXOs Must Act On in 2026 29 Jan, 2026 2026 will rewire Tech Services. Here are 6 trends CXOs must act on across delivery, pricing, ecosystems, margins, and talent.
Founders. Builders. Partners | Niraj Shah & Steve Conine on building Wayfair
Leadership | Podcast Founders. Builders. Partners | Niraj Shah & Steve Conine on building Wayfair 26 Jan, 2026 Wayfair founders Niraj Shah and Steve Conine join Nitika Goel on Zinnov Podcasts to discuss leadership, culture, and building a company that lasts.
The CIO Mindset, Decoded: How to Build, Scale, and Stay Resilient
Leadership & Transformation | Podcast The CIO Mindset, Decoded: How to Build, Scale, and Stay Resilient 21 Jan, 2026 What does it take to lead technology when change never slows? Here's Andrea Bergamini's perspective on operating at the core of the business.
Why Globalization is PE’s Strongest Value Lever: A 5-Step Playbook
Private Equity | Blog Why Globalization is PE’s Strongest Value Lever: A 5-Step Playbook 19 Jan, 2026 Discover the impact of globalization on Private Equity, enhancing exit value through strategic talent shifts and improved EBITDA.

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