Challenges Faced By Small Medium Businesses During COVID-19 And The Road To Recovery

Small Medium Businesses (SMBs) were sucker-punched by COVID-19. The whole situation has had a massive impact on the SMB sector – non-operational factories, eroding working capital, rent, high-interest rates, liquidity crunch, migration of workers, uncertain consumer behavior, recurring fixed costs, to name a few. SMBs are facing unprecedented challenges during this global pandemic. It is no longer a mere bump in the road but a fight for survival.

How will SMBs overcome these challenges? What are the steps they can take to cushion the blow? How can the Government and Technology companies help SMBs overcome these challenges brought on by COVID-19?

Download our POV on ‘Indian SMBs – On The Road To Recovery From COVID-19’ and gain detailed insights on:

• Impact of COVID-19 and the challenges being faced by the ~75Mn SMBs across different sectors – Manufacturing, Retail/Wholesale, and Services.
• Actionable recommendations to combat and mitigate the impact of COVID-19 that SMBs, Government, and Technology companies can collectively take.
• Importance of digitalization and digital adoption to accelerate SMBs’ path to recovery on the other side of COVID-19.

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