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Our GTM assessment efforts enable clients in gaining strategic insights into their target markets, potential customers, evolving trends, and emerging drivers that can have significant business impact. Zinnov’s 4-tiered approach helps clients assess both internal and market readiness to implement successful GTM strategies. 

TARGETMARKETASSESSMENT DEMANDDRIVERS ANDDISRUPTORS CAPABILITY ASSESSMENTAND COMPETITIVE BENCHMARKING MARKET POSITIONINGAND READINESS

Our compete intelligence, customer insights, and partner strategy augment our assessment efforts to help our clients with their GTM initiatives. 

How We Help Our Clients

GTM Strategy

Assess your GTM efforts through our 4-tiered evaluation to gain strategic insights to target markets

M&A Asset identification

Identify ISVs (Automation specialists across Hyper Intelligent Automation segments) to augment capabilities or access new market opportunities.

Customer insights

Achieve a greater share of wallet within existing customers and actively pursue new opportunities more effectively.

Compete intelligence

Gain strategic insights into the competitive ecosystem and enable strategy prioritization to create business impact.

Market Visibility Programs

Enhance your market visibility through our comprehensive suite of offerings including thought leadership, webinars, round tables, podcasts, and our propriety – Zinnov Zones.

Partner Strategy

Formulate strategic alliances with Global System Integrators (GSIs), Service providers, and BPOs post our robust process of partner identification.

Marketing-As-A-Service

Form strategic alliances with Global System Integrators (GSIs), Service providers, and BPOs post our robust process of partner identification.

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INSIGHTS
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Digital Technologies | Whitepaper Harnessing the Power of Generative AI in Transforming Software Engineering Productivity Enterprises are implementing Generative AI in Software Engineering, with terrific results - increased software engineering productivity and increased employee engagement. Learn more.
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