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Zinnov is hosting an exclusive virtual session on Cloud Marketplace to discuss the consumer shift, tech intensity, and implications across global enterprises. Cloud marketplaces have evolved significantly in the last three years and are now considered a major mode of revenue stream. We have seen a major shift with the rise in the number of players such as ISVs, resellers/distributors, and even industry-specific providers such as telecom and semiconductors coming up with their own marketplaces.
The future of marketplaces will be driven by specialized, decentralized, and data marketplaces, along with the use of digital humans, generative AI, and the metaverse. The Cloud Marketplace is expected to grow at a CAGR of +85%, reaching $150 Bn by 2027, and 60% of Forbes’ Cloud 100 providers are expected to be active marketplace sellers by 2025. We believe that the Infrastructure, Security, and Professional Services would account for over 50% of total listings’ share, with Machine Learning listings growing at a CAGR of +120% in the last three years.
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