by Vijaykumar Hegde, Associate Director, Zinnov; Kingsley Samuel, Engagement Lead, Zinnov
Top R&D spenders are investing in digital enablers to optimize manufacturing processes and new product development/ reengineering to meet two key business objectives – Customer Experience and Operational Excellence. The application of digital technologies across traditional spend areas is termed Digital Engineering and is poised for growth driven by the convergence of Tech Giants and Digital Native companies. Services-led verticals such as BFSI, Retail, Healthcare are increasing their consumption of technology spend to enable new products and services.
The underlying Digital Engineering talent among the enterprises has become interchangeable across industries and this has led to cross-sell opportunities for Service Providers. Hence, Service Providers are taking a multi-pronged approach to win more wallet share in Digital Engineering services.
In this market snapshot, we have studied the Digital Engineering landscape and profiled a vendor who has carved a niche for themselves.
- With growing customer expectations and increasing need for differentiation, digital transformation has increasingly become a core focus of an enterprise’s growth story
- Competing in the digital era is not an individual contest but a team sport. With growing customer expectations and increasing need for differentiation, digital partnerships have increasingly become a core focus of an enterprise’s growth story.
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