Digital Defensibility: Business in the Time of COVID-19

These are extraordinary times… unprecedented times. Countries have gone into lockdown, financial markets are today bear markets, supply chains for all non-essential products have been significantly impacted, manufacturing is almost at a standstill.

COVID-19 is impacting every vertical, sparking a fundamental shift in the way businesses function. If this is our ‘new normal’, companies will need to devise robust strategies to ensure business continuity and rely on digital to drive outcomes.

Download our latest point of view by Pari Natarajan, CEO, Zinnov as he shares his perspectives on

  • Engineering R&D spends across the globe
  • The impact of COVID-19 across businesses specifically verticals like Aerospace, Automotive, Telecom, Media, Healthcare, Consumer Electronics, etc.
  • Key measures companies are taking and can take to manage the current situation more efficiently
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Digital Defensibility: Business in the Time of COVID-19


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