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DRIVING AI FOR ENTERPRISE-WIDE IMPACT: A PLAYBOOK FOR GCCs 

DRIVING AI FOR ENTERPRISE-WIDE IMPACT: A PLAYBOOK FOR GCCs 

01 Jul, 2026
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Every GCC has an AI strategy on its agenda. Few have a repeatable system to move from ambition to enterprise-scale impact. 

The pattern is familiar. Charters anchored around technology rather than enterprise priorities. Budgets fragmented across business units with no room for exploration. Operating models chosen by default. Governance that arrives after the drift has already set in. The result: pockets of experimentation that never compound into something the enterprise can measure or scale. 

The problem is rarely ambition or investment. Scaling AI in a GCC is not a single challenge. It is a sequence of them. The charter has to be right before the capability can matter. The capability has to be there before the scale can hold. When the sequencing is off, even well-funded programs stall. 

Why this matters for GCC leaders 

AI is redefining where GCCs sit in the enterprise value chain. The question GCC leaders are sitting with is no longer whether to invest in AI, but how to make that investment compound. That requires clarity on what to work on, which means grounding the AI agenda in enterprise priorities and making deliberate choices about where the GCC leads, where it co-creates, and where it executes.

It requires budgets structured to fund both delivery and exploration, operating models chosen for the right reasons, and use case portfolios prioritized through structured judgment rather than gut feel. It requires knowing when to build internally and when to bring in external partners, and how to ensure those partnerships transfer capability rather than create dependency. And it requires governance that runs alongside execution, not after it, covering AI risk, adoption, and token costs as LLM programs scale across functions. 

Underneath all of it is a talent and capability question that most GCCs underestimate. Building AI at scale demands more than engineering depth. It demands domain expertise embedded into delivery teams, the right team composition for the right solution type, and a skilling strategy that evolves as roles are reshaped by AI. The centers that get this right are the ones that move from delivery execution to strategic ownership of the enterprise AI agenda. 

The question worth asking 

Is your GCC structured to move from execution to ownership, or still waiting for the mandate to arrive? 

Download the GCC AI Maturity Playbook for the frameworks and decision tools to move your AI program from experimentation to enterprise-wide impact. 

VIEW Report
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  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 1
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 2
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 3
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 4
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 5
VIEW Report
left arrow
right arrow
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 1
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 2
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 3
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 4
  • Nasscom Zinnov Tiger Analytics Gcc Ai Strategy Playbook Enterprise Wide Impact Report 1782904581 5
DOWNLOAD THE REPORT
Authors:
Ankit Bose, Head, nasscom AI
Nitika Goel, Managing Partner & CMO, Zinnov
Sukanya Roy, Partner GCC, Zinnov
Ankur Banerjee, Partner, Tiger Analytics
M Chockalingam, Director, DS & AI
Saikat Saha, Tech Director, DS & AI
Tanmoy Nayak, Engagement Manager, Zinnov
Sneha Sharma, Manager Research, nasscom AI
Sumbul Saleem, Senior Manager, nasscom AI
Namita Adavi, Partner, Zinnov
Ashish Kunder, Senior Consultant, Zinnov
Gokulnath Niranjan, Senior Director, Tiger Analytics

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