Nitika Goel is the Chief Marketing Officer of Zinnov. She is a seasoned Branding and Marketing strategist who spearheads the firm’s Communications, PR, and Digital Marketing charters. Her work portfolio also includes leading Zinnov’s Marketing-as-a-Service practice, that offers tailor-made 360-degree solutions to global Fortune 500 companies.
At Zinnov, Nitika works extensively across a wide range of engagements including employer branding, community building, strategic partnerships, and advisory relationships, with a global network of Fortune 500 companies spanning across large enterprises and technology companies. She has deep expertise in Go-To-Market strategy, Market Visibility, Channel Development and building Brand through the art of storytelling. She has played a pivotal role in developing a new marketing channel in the form of Zinnov Podcasts which has now more than 100,000+ listens worldwide across different platforms.
With over 15 years of cross-domain experience across Finance, Technology, Entrepreneurship, Media & Communications and Consulting, Nitika has made an impactful contribution to the overall growth of the firm. With a deep understanding of customer intelligence and nuanced pulse on consumer decision-making, Nitika drives high customer satisfaction, brand equity and advocacy.
Over the course of her career, Nitika has served as a strong advocate for building cross-functional, global, inclusive, and diverse teams, and establishing an autonomous work culture comprising of psychological safety and freedom of expression for all.
Nitika has built deep connects with global and national industry bodies and CXOs from across the globe. She also advises and moderates several CXO community forums within the Global Capability Center (GCC) network.
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