NITIKA GOEL

Nitika Goel is the Chief Marketing and Strategy Officer at Zinnov, where she leads the firm’s global go-to-market, brand, PR, and growth agenda. A strategist at heart, Nitika works at the intersection of customer insight, market dynamics, and ecosystem influence—enabling Fortune 500 enterprises and high-growth firms to unlock scalable, outcomes-driven growth.

Her approach is anchored in a deep understanding of customer behavior, segmentation, and journey mapping—insights she translates into actionable strategies that deliver tangible business impact. As a trusted advisor to CXOs, Nitika has helped organizations across sectors accelerate market expansion, refine product-market fit, and build lasting customer engagement.

In addition to her strategy and growth mandate, Nitika serves as Zinnov’s Chief Liaison Officer, engaging with governments, policy makers, and industry bodies on technology, talent, and innovation-led agendas. She plays a pivotal role in shaping policies that catalyze ecosystem transformation and enable global capability building.

A prolific thought leader, Nitika is known for bringing clarity, structure, and customer-centricity to complex challenges. Her work consistently bridges insight and execution—delivering results that go beyond marketing to drive enterprise-wide impact.