Market Research & Insights

Market Research & Insights

Market Insights
Market Research & Insights

Technology evolution is relentless yet increasingly incremental – often leading to shorter windows of business opportunity. This, coupled with the rapidly changing face of competition, makes the need to be agile and innovative an imperative, irrespective of the vertical. Hence, businesses need to be abreast of the market and technology trends at all points in time.

We help enterprises by providing them a detailed analysis of the market overview and trends, identification of demand segments within key verticals and partnership opportunities within the ecosystem.

  • We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level. Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
    Market Strategy
    Market Insights

    Analyzing technology and market trends

    Market Trends
    By Verticals By Sub-verticals By Geography By Horizontals
    Technology Trends
  • We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
    Peer Benchmarking

    Diving deep into the peer landscape

    • Study peer R&D topology – Understand key innovation hubs of peers/competitors
    • Study the portfolio that peer companies own and deliver from their global engineering centers
    • Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
    • Reporting and ownership structure
    • Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
    • Study key KPIs for each location (this does not include metrics used for measurement)
    • Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
    Market Insights
  • We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
    Competitive Intelligence
    Competitive Intelligence

    Providing insights into the compete landscape

    1 Overall Strategic Analysis
    • Deep dive into key competition
    • Details on key offerings
    • Revenue trends
    • Sub-vertical presence
    • Key enablers for growth
    2 Benchmarking
    Capture and analyze the critical parameters for top compete technology providers :
    • Capability / Value proposition
    • Technologies / Domains
    • Key offerings
    • Offerings
    • Engagement models
    3 Account-level Analysis
    Top 5 accounts across :
    • Relationship intensity (insights around evolution of relationship)
    • Tenure of relationship
    • Activities / Scope of work
    • Insights on strength of relationship
    4 Ecosystem Connects
    Analyze all major ecosystem connects for top compete technology providers :
    • Platform partnerships
    • Partnership with start-ups and universities
    • Accelerator programs
    • Strategic collaborations and cross-industry tie-ups
  • We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
    Disruptor Research

    Driving effective sales – jointly

    SWARM DISRUPTION FRAMEWORK Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions
    Value Chain | Swarm Disruption Framework
  • We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
    Emerging Market Penetration
    Emerging Market Penetration

    Talking to doing digital

    1
    Macro Trends and Market Landscape
    • Macro trends in the target market
    • Detailed emerging market landscape analysis
    • Stakeholder mapping
    2
    Compete Analysis
    • Compete footprint analysis
    • Technology adoption trends
    3
    Consumer Survey
    • Conduct extensive interviews to get end-customers’ perspectives and expectations
    • Outline customer asks to define business plan
    4
    Regulatory and Legal Perspective
    • Identify legal and regulatory compliances
    • Outline processes to ensure compliance
  • We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
    Market Visibility Programs
    Market Visibility Programs

    Driving digital through thought leadership

    Customer Workshops
    Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
    Workshop Objective
    • Broad market trends in their relevant verticals
    • Key digital transformation scenarios
    • Best practices from compete assessment
    • Call to action and partnership opportunities between SP and the client
    Right Arrow
    Methodology & Action Plan
    Detailed/ Pointed presentations delivered during workshop. Robust research methodology used: Secondary Sources Existing knowledge base, prior work, news articles, industry reports, etc. Primary research SMEs, stakeholders, etc.
    Right Arrow
    In-person workshops with target accounts delivered by partner/director
We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level.Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
Market Strategy
Market Insights

Analyzing technology and market trends

Market Trends
By Verticals By Sub-verticals By Geography By Horizontals
Technology Trends
We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
Peer Benchmarking

Diving deep into the peer landscape

  • Study peer R&D topology – Understand key innovation hubs of peers/competitors
  • Study the portfolio that peer companies own and deliver from their global engineering centers
  • Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
  • Reporting and ownership structure
  • Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
  • Study key KPIs for each location (this does not include metrics used for measurement)
  • Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
Market Insights
We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
Competitive Intelligence
Competitive Intelligence

Providing insights into the compete landscape

1 Overall Strategic Analysis
  • Deep dive into key competition
  • Details on key offerings
  • Revenue trends
  • Sub-vertical presence
  • Key enablers for growth
2 Benchmarking
Capture and analyze the critical parameters for top compete technology providers :
  • Capability / Value proposition
  • Technologies / Domains
  • Key offerings
  • Offerings
  • Engagement models
3 Account-level Analysis
Top 5 accounts across :
  • Relationship intensity (insights around evolution of relationship)
  • Tenure of relationship
  • Activities / Scope of work
  • Insights on strength of relationship
4 Ecosystem Connects
Analyze all major ecosystem connects for top compete technology providers :
  • Platform partnerships
  • Partnership with start-ups and universities
  • Accelerator programs
  • Strategic collaborations and cross-industry tie-ups
We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
Market Insights

Driving effective sales – jointly

SWARM DISRUPTION FRAMEWORK Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions
Value Chain | Swarm Disruption Framework
We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
Emerging Market Penetration
Emerging Market Penetration

Talking to doing digital

1
Macro Trends and Market Landscape
  • Macro trends in the target market
  • Detailed emerging market landscape analysis
  • Stakeholder mapping
2
Compete Analysis
  • Compete footprint analysis
  • Technology adoption trends
3
Consumer Survey
  • Conduct extensive interviews to get end-customers’ perspectives and expectations
  • Outline customer asks to define business plan
4
Regulatory and Legal Perspective
  • Identify legal and regulatory compliances
  • Outline processes to ensure compliance
We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
Market Visibility Programs
Market Visibility Programs

Driving digital through thought leadership

Customer Workshops
Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
Workshop Objective
  • Broad market trends in their relevant verticals
  • Key digital transformation scenarios
  • Best practices from compete assessment
  • Call to action and partnership opportunities between SP and the client
Right Arrow
Methodology & Action Plan
Detailed/ Pointed presentations delivered during workshop. Robust research methodology used: Secondary Sources Existing knowledge base, prior work, news articles, industry reports, etc. Primary research SMEs, stakeholders, etc.
Right Arrow
In-person workshops with target accounts delivered by partner/director

Popular Case Studies


Management Team

Nilesh Thakker | Zinnov

Nilesh Thakker
Managing Partner & Global Head

Nilesh has over two decades of Executive leadership experience in technology companies and has led operations in enterprise and consumer software, Cloud Computing and Product Management.

Praveen Bhadada | Zinnov

Praveen Bhadada
Managing Partner & Global Head

Praveen is responsible for driving Zinnov’s Digital Transformation for Global Enterprises, in the areas of IoT, Go To Market, Business Operations and Automation.

Sidhant Rastogi | Zinnov

Sidhant Rastogi
Managing Partner & Global Head

Sidhant has engaged with Fortune 500 companies to execute and transform their engineering global innovation strategy. He is an expert in Automotive and Automation domains.

Sean Bouani | Zinnov

Sean Bouani
Partner

Sean brings 15+ years of business leadership experience in Enterprise, IoT, Cloud, AI/ML, data, digital media, mobile, and blockchain. Sean leads Zinnov’s North American digital transformation practice, focusing on long-term value creation for tech companies, enterprises, GSIs, and ISVs.

Rajat Kohli | Zinnov

Rajat Kohli
Partner

Rajat leads the end-to-end aspects of strategic consulting engagements focused on assisting global Fortune 500 Technology companies with respect to formulating and implementing their market expansion strategy.

Vimal Menon | Zinnov

Vimal Menon
Partner

Vimal has extensive experience in formulating GTM strategies for Globalisation. He has worked for Large Product Companies and ER&D Service Providers in Auto/Aerospace, Medical Devices, Oil & Gas.

Amit Kulkarni | Zinnov

Amit Kulkarni
Principal

In his current role, Amit is working on driving vertical growth strategy, best practices across presales and operations and enabling thought leadership in areas of media, online and hi-tech space

Sangeetha Anand | Zinnov

Sangeetha Anand
Principal

Sangeetha has 20+ years of experience in the IT industry and has deep expertise in Agile portfolio management, modernization & transformation of legacy applications, building effective application delivery models, and creating high performing global teams. Prior to Zinnov, she was the Director of Delivery Effectiveness in Thomson Reuters and has a Masters in M.I.S.

Nikhil Kulkarni | Zinnov

Nikhil Kulkarni
Principal

Nikhil has over 10 years of experience in strategy, consulting, and sales enablement. His focus is on collaborating with clients in strategy and execution of their pursuits in the Software & Internet Sector.

Nikhil Vishal Bagde | Zinnov

Nikhil Vishal Bagde
Principal

Nikhil has expertise in Media & Entertainment and Aerospace sectors and has been engaged in strategic assignments with global PES providers in advising them on Market Landscape, M&A Analysis and Compete Intelligence.

Amita Goyal | Zinnov

Amita Goyal
Principal

Amita has over 8 years of experience in New Product Development, R&D, Strategy, Innovation Management, and Project Management. Prior to Zinnov she worked at R&D HQ of Canon Inc, Tokyo and comes with a strong global experience in managing cross-cultural teams.

Anand Kalra | Zinnov

Anand Kalra
Principal

Anand leads the investment banking segment at Zinnov. He has prior experience of around 13 years at HSBC and Deloitte and has expertise in public and private sell-side and buy-side M&A, Joint Ventures, Partnerships, Corporate Finance, and Corporate Strategy. His work is focused on software verticals, automation, and IT services.

Jeffrey Czischke | Zinnov

Jeffrey Czischke
Principal

With 20 years of experience in IT Financial Services, Jeff Czischke is an Automation Practitioner at Zinnov. He is based out of Chicago and has worked with many large financial institutions including, JP Morgan, Northern Trust, UBS, etc. He has extensive experience implementing various applications within Financial institutions with an emphasis on legal and compliance systems.

Sivaram Sundaramurthy | Zinnov

Sivaram Sundaramurthy
Principal

Sivaram comes with more than a decade of experience and currently heads the procurement offering. He advises procurement organizations on their strategies, while also helping them in their decision-making with regards to their day-to-day challenges that they face. Prior to Zinnov, he has worked across analyst firms and research houses wherein he has tracked IT services, engineering services, and digital services.

Nischay Mittal | Zinnov

Nischay Mittal
Principal

Nischay brings more than 12 years of global consulting experience, and currently leads the global charter for Automation and AI at Zinnov. He is working with the leading platform companies and Fortune 500 enterprises to advise them on their Digital strategy and enable growth. He has spearheaded multiple engagements across Cloud, AI/Cognitive Computing, Automation, and Low Code No Code domains.

Vaibhav Gupta | Zinnov

Vaibhav Gupta
Principal

Vaibhav is an experienced strategy consultant specializing in corporate strategy, competitive intelligence, and digital & exponential tech strategy. He currently drives Zinnov’s Private Equity practice area for deal sourcing, commercial due diligence, and value creation.

Vijaykumar Hegde | Zinnov

Vijaykumar Hegde
Principal

Vijay has over 12 years of experience in strategy consulting and business
development in the areas of large account management, market expansion, and technology transformation.

Kingsley Samuel K | Zinnov

Kingsley Samuel K
Engagement Manager

Kingsley has worked with multiple service providers across GTM strategies, Vertical strategies, vendor evaluations and M&A Projects. Expertise in Industrial & Semiconductor verticals and new age technologies like Blockchain and AI

Prankur Sharma | Zinnov

Prankur Sharma
Engagement Manager

Prankur comes with deep experience in the digital and hi-tech space, advising IT/Business Services companies and Technology Product companies across the Automation, AI, and IOT segments. He has executed several strategic engagements to enable growth, increase market visibility, and expand into newer segments.

Mohit Gupta | Zinnov

Mohit Gupta
Engagement Manager

Mohit Gupta has over 10 years of work experience and in his current role, drives the digital transformation vision for technology platform players, service providers, and tech product start-ups. He specializes in market entry strategy, GTM strategy, engagement model analysis, peer group benchmarking, etc. He has also worked in Cloud Computing, AI, IoT, and RPA.

Vikram Godbole | Zinnov

Vikram Godbole
Engagement Manager

Vikram is a seasoned strategy consultant associated with the Digital practice. He has rich experience in supporting Fortune 500 as well as Government clients in driving their strategic initiatives. He specializes in Digital Strategy, Competitive Intelligence, Market assessment, Startup M&A due diligence.

Neelika Bhargava | Zinnov

Neelika Bhargava
Engagement Manager

Neelika has 9+ years of experience in leading digital and technology transformation initiatives. She specializes in Product Strategy, Digital Strategy, Competitive Intelligence, HR Transformation, GTM Strategy, and Innovation Roadmap Formulation. She has successfully executed multiple projects for global clients across verticals. Prior to Zinnov, she worked with Deloitte and Oracle.

Biswa Prateem Das | Zinnov

Biswa Prateem Das
Engagement Manager

Biswa has more than 8 years of global experience in Corporate Strategy & Business Development, M&A due diligence, Technology Consulting, and Business Operations. He has extensive experience working across different sectors such as Oil & Gas, Metals & Mining, Construction, FMCG, and BPS. Biswa has an M.E. in Aerospace Engg. (IISc) and an MBA from IIM Kozhikode.

Zeeshan Yousuf | Zinnov

Zeeshan Yousuf
Engagement Manager

Zeeshan has more than 8 years of global consulting experience working across various sectors including Health, Retail, and Transport. In his current role, he is responsible for driving digital transformation engagement across industries.

Rishav Khemka | Zinnov

Rishav Khemka
Engagement Manager

Rishav has worked with Fortune 500 companies to design and execute their growth and expansion strategies. He has more than 7 years of global experience in Strategy, Go-To-Market, Product, and Sales roles working with large companies, start-ups and VCs. Rishav has an M.S. in Computer Engineering and an MBA from Carnegie Mellon University.

Vansh Kukreja | Zinnov

Vansh Kukreja
Project Lead – Automation/AI

Vansh is a seasoned strategy consultant, and as a specialist in Automation and AI technologies, he is adept at formulating innovative growth strategies for global Automation platform companies. He also possesses extensive cross-industry experience helping Fortune 500 enterprises unlock efficiencies from their digital transformation strategies to gain market leadership.

x