Market Research & Insights

Market Research & Insights

Market Insights
Market Research & Insights

Technology evolution is relentless yet increasingly incremental – often leading to shorter windows of business opportunity. This, coupled with the rapidly changing face of competition, makes the need to be agile and innovative an imperative, irrespective of the vertical. Hence, businesses need to be abreast of the market and technology trends at all points in time.

We help enterprises by providing them a detailed analysis of the market overview and trends, identification of demand segments within key verticals and partnership opportunities within the ecosystem.

  • We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level. Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
    Market Strategy
    Market Insights

    Analyzing technology and market trends

    Market Trends
    By Verticals By Sub-verticals By Geography By Horizontals
    Technology Trends
  • We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
    Peer Benchmarking

    Diving deep into the peer landscape

    • Study peer R&D topology – Understand key innovation hubs of peers/competitors
    • Study the portfolio that peer companies own and deliver from their global engineering centers
    • Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
    • Reporting and ownership structure
    • Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
    • Study key KPIs for each location (this does not include metrics used for measurement)
    • Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
    Market Insights
  • We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
    Competitive Intelligence
    Competitive Intelligence

    Providing insights into the compete landscape

    1 Overall Strategic Analysis
    • Deep dive into key competition
    • Details on key offerings
    • Revenue trends
    • Sub-vertical presence
    • Key enablers for growth
    2 Benchmarking
    Capture and analyze the critical parameters for top compete technology providers :
    • Capability / Value proposition
    • Technologies / Domains
    • Key offerings
    • Offerings
    • Engagement models
    3 Account-level Analysis
    Top 5 accounts across :
    • Relationship intensity (insights around evolution of relationship)
    • Tenure of relationship
    • Activities / Scope of work
    • Insights on strength of relationship
    4 Ecosystem Connects
    Analyze all major ecosystem connects for top compete technology providers :
    • Platform partnerships
    • Partnership with start-ups and universities
    • Accelerator programs
    • Strategic collaborations and cross-industry tie-ups
  • We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
    Disruptor Research

    Driving effective sales – jointly

    SWARM DISRUPTION FRAMEWORK Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions
    Value Chain | Swarm Disruption Framework
  • We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
    Emerging Market Penetration
    Emerging Market Penetration

    Talking to doing digital

    1
    Macro Trends and Market Landscape
    • Macro trends in the target market
    • Detailed emerging market landscape analysis
    • Stakeholder mapping
    2
    Compete Analysis
    • Compete footprint analysis
    • Technology adoption trends
    3
    Consumer Survey
    • Conduct extensive interviews to get end-customers’ perspectives and expectations
    • Outline customer asks to define business plan
    4
    Regulatory and Legal Perspective
    • Identify legal and regulatory compliances
    • Outline processes to ensure compliance
  • We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
    Market Visibility Programs
    Market Visibility Programs

    Driving digital through thought leadership

    Customer Workshops
    Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
    Workshop Objective
    • Broad market trends in their relevant verticals
    • Key digital transformation scenarios
    • Best practices from compete assessment
    • Call to action and partnership opportunities between SP and the client
    Right Arrow
    Methodology & Action Plan
    Detailed/ Pointed presentations delivered during workshop. Robust research methodology used: Secondary Sources Existing knowledge base, prior work, news articles, industry reports, etc. Primary research SMEs, stakeholders, etc.
    Right Arrow
    In-person workshops with target accounts delivered by partner/director
We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level.Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
Market Strategy
Market Insights

Analyzing technology and market trends

Market Trends
By Verticals By Sub-verticals By Geography By Horizontals
Technology Trends
We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
Peer Benchmarking

Diving deep into the peer landscape

  • Study peer R&D topology – Understand key innovation hubs of peers/competitors
  • Study the portfolio that peer companies own and deliver from their global engineering centers
  • Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
  • Reporting and ownership structure
  • Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
  • Study key KPIs for each location (this does not include metrics used for measurement)
  • Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
Market Insights
We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
Competitive Intelligence
Competitive Intelligence

Providing insights into the compete landscape

1 Overall Strategic Analysis
  • Deep dive into key competition
  • Details on key offerings
  • Revenue trends
  • Sub-vertical presence
  • Key enablers for growth
2 Benchmarking
Capture and analyze the critical parameters for top compete technology providers :
  • Capability / Value proposition
  • Technologies / Domains
  • Key offerings
  • Offerings
  • Engagement models
3 Account-level Analysis
Top 5 accounts across :
  • Relationship intensity (insights around evolution of relationship)
  • Tenure of relationship
  • Activities / Scope of work
  • Insights on strength of relationship
4 Ecosystem Connects
Analyze all major ecosystem connects for top compete technology providers :
  • Platform partnerships
  • Partnership with start-ups and universities
  • Accelerator programs
  • Strategic collaborations and cross-industry tie-ups
We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
Market Insights

Driving effective sales – jointly

SWARM DISRUPTION FRAMEWORK Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions
Value Chain | Swarm Disruption Framework
We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
Emerging Market Penetration
Emerging Market Penetration

Talking to doing digital

1
Macro Trends and Market Landscape
  • Macro trends in the target market
  • Detailed emerging market landscape analysis
  • Stakeholder mapping
2
Compete Analysis
  • Compete footprint analysis
  • Technology adoption trends
3
Consumer Survey
  • Conduct extensive interviews to get end-customers’ perspectives and expectations
  • Outline customer asks to define business plan
4
Regulatory and Legal Perspective
  • Identify legal and regulatory compliances
  • Outline processes to ensure compliance
We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
Market Visibility Programs
Market Visibility Programs

Driving digital through thought leadership

Customer Workshops
Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
Workshop Objective
  • Broad market trends in their relevant verticals
  • Key digital transformation scenarios
  • Best practices from compete assessment
  • Call to action and partnership opportunities between SP and the client
Right Arrow
Methodology & Action Plan
Detailed/ Pointed presentations delivered during workshop. Robust research methodology used: Secondary Sources Existing knowledge base, prior work, news articles, industry reports, etc. Primary research SMEs, stakeholders, etc.
Right Arrow
In-person workshops with target accounts delivered by partner/director

Popular Case Studies


Management Team

Nilesh Thakker | Zinnov

Nilesh Thakker
Managing Partner & Global Head

Nilesh has over two decades of Executive leadership experience in technology companies and has led operations in enterprise and consumer software, Cloud Computing and Product Management.

Sidhant Rastogi | Zinnov

Sidhant Rastogi
Managing Partner & Global Head

Sidhant has engaged with Fortune 500 companies to execute and transform their engineering global innovation strategy. He is an expert in Automotive and Automation domains.

Sean Bouani | Zinnov

Sean Bouani
Partner

Sean brings 15+ years of business leadership experience in Enterprise, IoT, Cloud, AI/ML, data, digital media, mobile, and blockchain. Sean leads Zinnov’s North American digital transformation practice, focusing on long-term value creation for tech companies, enterprises, GSIs, and ISVs.

Rajat Kohli | Zinnov

Rajat Kohli
Partner

Rajat leads the end-to-end aspects of strategic consulting engagements focused on assisting global Fortune 500 Technology companies with respect to formulating and implementing their market expansion strategy.

Nischay Mittal | Zinnov

Nischay Mittal
Partner

Nischay brings more than 12 years of global consulting experience, and currently leads the global charter for Automation and AI at Zinnov. He is working with the leading platform companies and Fortune 500 enterprises to advise them on their Digital strategy and enable growth. He has spearheaded multiple engagements across Cloud, AI/Cognitive Computing, Automation, and Low Code No Code domains.

Vimal Menon | Zinnov

Vimal Menon
Partner

Vimal has extensive experience in formulating GTM strategies for Globalisation. He has worked for Large Product Companies and ER&D Service Providers in Auto/Aerospace, Medical Devices, Oil & Gas.

Vijaykumar Hegde | Zinnov

Vijaykumar Hegde
Partner

Vijay has over 12 years of experience in strategy consulting and business development in the areas of large account management, market expansion, and technology transformation.

Amita Goyal | Zinnov

Amita Goyal
Partner

Amita heads the Global Center of Excellence (GCoE) practice at Zinnov. With over a decade of experience in globalization strategy, change management, engineering transformation and project management, Amita has extensive experience leading cross-cultural teams. Prior to Zinnov Amita worked at Canon Inc., Tokyo. She holds a MBA degree from IE business School, Spain and MS from University of Delaware, USA. She has several publications and patents to her credit.

Sivaram Sundaramurthy | Zinnov

Sivaram Sundaramurthy
Principal

Sivaram comes with more than a decade of experience and currently heads the procurement offering. He advises procurement organizations on their strategies, while also helping them in their decision-making with regards to their day-to-day challenges that they face. Prior to Zinnov, he has worked across analyst firms and research houses wherein he has tracked IT services, engineering services, and digital services.

Sangeetha Anand | Zinnov

Sangeetha Anand
Principal

Sangeetha has 20+ years of experience in the IT industry and has deep expertise in Agile portfolio management, modernization & transformation of legacy applications, building effective application delivery models, and creating high performing global teams. Prior to Zinnov, she was the Director of Delivery Effectiveness in Thomson Reuters and has a Masters in M.I.S.

Anand Kalra | Zinnov

Anand Kalra
Principal

Anand leads the investment banking segment at Zinnov. He has prior experience of around 15 years at HSBC and Deloitte and has expertise in public and private sell-side and buy-side M&A, Joint Ventures, Partnerships, Corporate Finance, and Corporate Strategy. His work is focused on software verticals, automation, and IT services.

Aruj Singla | Zinnov

Aruj Singla
Principal

Aruj Singla has more than 15+ years of global consulting experience with cross-industry exposure in Retail, Energy, BFSI, and Tech/Telecom domains. In his current role, he is responsible for advising global technology firms on facets of organic and inorganic growth opportunities via market-driven innovation and strategic transformations. Before joining Zinnov, Aruj was a Managing Partner at two global consulting firms and also worked at companies like Pilot Corp, Australia Post, Fujitsu, etc. He holds an MBA from Melbourne Business School and is a STEM mentor at the University of Melbourne for 2021-22.

Nikhil Kulkarni | Zinnov

Nikhil Kulkarni
Principal

Nikhil has over 10 years of experience in strategy, consulting, and sales enablement. His focus is on collaborating with clients in strategy and execution of their pursuits in the Software & Internet Sector.

Nikhil Vishal Bagde | Zinnov

Nikhil Vishal Bagde
Principal

Nikhil has expertise in Media & Entertainment and Aerospace sectors and has been engaged in strategic assignments with global PES providers in advising them on Market Landscape, M&A Analysis and Compete Intelligence.

Kingsley Samuel K | Zinnov

Kingsley Samuel K
Principal

Kingsley has worked with multiple service providers across GTM strategies, Vertical strategies, vendor evaluations and M&A Projects. Expertise in Industrial & Semiconductor verticals and new age technologies like Blockchain and AI

Dushan Garg | Zinnov

Dushan Garg
Engagement Manager

Dushan has more than 8 years of consulting experience, working across diverse industry sectors including BFSI, Utilities, Energy and G&PS. In his current role, he spearheads a team of technology architects responsible for process mining & discovery, automation implementation & COE setup for Enterprises & GCCs, in collaboration with various ISVs. Prior to Zinnov, he has worked with firms including Accenture, PwC, Cognizant Technology and Infosys.

Abhijeet Gogoi | Zinnov

Abhijeet Gogoi
Engagement Manager

Abhijeet has more than 10 years of experience helping technology platform players drive various digital transformation initiatives to scale their businesses. He specializes in areas of Market Assessment, Product , GTM and Partner Strategy. At Zinnov, Abhijeet works closely with technology platform companies to drive their digital transformation journeys. He has executed several projects for some of the largest technology companies globally with a key focus on Cloud, AI and Automation. Abhijeet has an MBA in Marketing and International Business from Amity University (India).

Prashant Nair | Zinnov

Prashant Nair
Engagement Manager

Prashant has 14 years of experience in strategy planning and implementation, mergers and acquisition and management consulting. At Zinnov, he works closely with a global roster of clients on creating robust GTM strategies, strategy roadmaps and help drive organic and inorganic growth. Prior to Zinnov, Prashant worked for Ricardo Strategic Consulting, Spark Minda Group, and Evaluserve. He holds an MBA in Finance and Marketing from ICFAI University (India) and Engineering in Electronics and Telecom.

Lakshmi Narasimha Maringanti | Zinnov

Lakshmi Narasimha Maringanti
Engagement Manager

Lakshmi has 15+ years of experience in driving digital transformation initiatives. He specializes in COE set-up, digital transformation and has worked with top tier digital service providers globally, across various industry verticals. At Zinnov, Lakshmi works on formulating Growth & GTM Strategy for Service Providers and participates in Business and Practice development. Prior to his current role, Lakshmi has worked with Infosys, LTI and Tech Mahindra. He holds an MBA from IIM Bangalore.

Prankur Sharma | Zinnov

Prankur Sharma
Engagement Manager

Prankur comes with deep experience in the digital and hi-tech space, advising IT/Business Services companies and Technology Product companies across the Automation, AI, and IOT segments. He has executed several strategic engagements to enable growth, increase market visibility, and expand into newer segments.

Neelika Bhargava | Zinnov

Neelika Bhargava
Engagement Manager

Neelika has 9+ years of experience in leading digital and technology transformation initiatives. She specializes in Product Strategy, Digital Strategy, Competitive Intelligence, HR Transformation, GTM Strategy, and Innovation Roadmap Formulation. She has successfully executed multiple projects for global clients across verticals. Prior to Zinnov, she worked with Deloitte and Oracle.

Atul Srivastava | Zinnov

Atul Srivastava
Engagement Manager

Atul Srivastava has more than 9 years of global consulting experience specializing in industry verticals including Electronics and Semiconductors. He specializes in areas of Market Assessment, GTM, Competitive Landscape, Customer Benchmarking, and Product Innovation. Atul has executed several projects for Fortune 500 companies with a focus on AI, Cloud, Cyber, and IoT. He is also a Program Management and Innovation Certified Professional from Harvard Business Review. Atul holds a PGDM in Marketing & Operations from ITM Business School and a B.Tech in Electronics & Telecommunications from UPTU. Prior to Zinnov, he has worked with MarketsandMarkets and Deloitte.

Biswa Prateem Das | Zinnov

Biswa Prateem Das
Engagement Manager

Biswa has more than 8 years of global experience in Corporate Strategy & Business Development, M&A due diligence, Technology Consulting, and Business Operations. He has extensive experience working across different sectors such as Oil & Gas, Metals & Mining, Construction, FMCG, and BPS. Biswa has an M.E. in Aerospace Engg. (IISc) and an MBA from IIM Kozhikode.

Manali De Bhaumik | Zinnov

Manali De Bhaumik
Engagement Manager

With over 11 years of experience, Manali has rich insights in conducting primary and secondary research analysis, competitive landscaping and benchmarking, authoring market intelligence white-papers and research reports, across global markets. At Zinnov, Manali will be focusing on the ER&D and IoT landscapes. Prior to Zinnov, Manali’s has worked for Information Services Group, Hewlett Packard and IDC.

Debajyoti Endow | Zinnov

Debajyoti Endow
Engagement Manager

Deb has been driving strategy consulting and technology transformation initiatives at various organizations for 11+ years. He specializes in growth strategy, cost transformation, and M&A due diligence across a range industries. At Zinnov, Deb works closely with Internet and Software service providers specialising in organic and inorganic growth strategy. Prior to Zinnov, he has been a consultant with firms like Strategy&, Cognizant and Wipro. Deb holds an MBA in Finance & Operations from Indian School of Business.

Rakhi Deshpande | Zinnov

Rakhi Deshpande
Head-Talent Acquisition, GCoE

Rakhi specializes in building team in dynamic, fast-paced organizations across the globe. With an award-winning career spanning over 20 years, Rakhi has proven success in developing and executing a variety of talent strategies to bring on board excellent talent, recruitment marketing, and talent delivery. Prior to working with Zinnov, Rakhi has worked with a range of firms including Fortune 500 and Product Engineering companies. Some of Rakhi’s accolades include Outstanding Woman Leadership Awardee and Top 100 Tech HR Minds.

Hani Mukhey | Zinnov

Hani Mukhey
Head of People Success Practice, GCoE

Hani is a seasoned Human Resource Professional with 14+ years of deep experience in various domains of HR functions across strategic and operational roles, customer relationship management roles. She currently leads the people success partner team, responsible for high degree of ownership in driving dynamic solutions, change management and talent strategy in people culture. Prior to Zinnov, she has worked with Genpact and Accenture. She holds a PGC in Human Capital Management from XLRI.

Manikandan PK | Zinnov

Manikandan PK
Head of Learning and Development, GCoE

Manikandan PK has more than 12 years of extensive experience and in his current role, drives the end-to-end Learning & Development portfolios for our Engineering Excellence clients. He is a Certified Executive Coach from International Coaching Federation (IFC). His thought leadership articles have been published in People Matters & Time. Prior to Zinnov, he has worked with Equiniti India and Cognizant Technology Solutions. He holds an M.Tech from SRM University and B.Tech from Anna University.

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