Technology evolution is relentless yet increasingly incremental – often leading to shorter windows of business opportunity. This, coupled with the rapidly changing face of competition, makes the need to be agile and innovative an imperative, irrespective of the vertical. Hence, businesses need to be abreast of the market and technology trends at all points in time.
We help enterprises by providing them a detailed analysis of the market overview and trends, identification of demand segments within key verticals and partnership opportunities within the ecosystem.
We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level.
Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
Analyzing technology and market trends
Market Trends
By VerticalsBy Sub-verticalsBy GeographyBy Horizontals
Technology Trends
We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
Diving deep into the peer landscape
Study peer R&D topology – Understand key innovation hubs of peers/competitors
Study the portfolio that peer companies own and deliver from their global engineering centers
Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
Reporting and ownership structure
Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
Study key KPIs for each location (this does not include metrics used for measurement)
Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
Providing insights into the compete landscape
1 Overall Strategic Analysis
Deep dive into key competition
Details on key offerings
Revenue trends
Sub-vertical presence
Key enablers for growth
2 Benchmarking
Capture and analyze the critical parameters for top compete technology providers :
Capability / Value proposition
Technologies / Domains
Key offerings
Offerings
Engagement models
3 Account-level Analysis
Top 5 accounts across :
Relationship intensity (insights around evolution of relationship)
Tenure of relationship
Activities / Scope of work
Insights on strength of relationship
4 Ecosystem Connects
Analyze all major ecosystem connects for top compete technology providers :
Platform partnerships
Partnership with start-ups and universities
Accelerator programs
Strategic collaborations and cross-industry tie-ups
We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
Driving effective sales – jointly
SWARMDISRUPTIONFRAMEWORK Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions
We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
Talking to doing digital
1
Macro Trends and Market Landscape
Macro trends in the target market
Detailed emerging market landscape analysis
Stakeholder mapping
2
Compete Analysis
Compete footprint analysis
Technology adoption trends
3
Consumer Survey
Conduct extensive interviews to get end-customers’ perspectives and expectations
Outline customer asks to define business plan
4
Regulatory and Legal Perspective
Identify legal and regulatory compliances
Outline processes to ensure compliance
We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
Driving digital through thought leadership
Customer Workshops
Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
Workshop Objective
Broad market trends in their relevant verticals
Key digital transformation scenarios
Best practices from compete assessment
Call to action and partnership opportunities between SP and the client
Methodology & Action Plan
Detailed/ Pointed presentations delivered during workshop. Robust research methodology used: Secondary SourcesExisting knowledge base, prior work, news articles, industry reports, etc.Primary researchSMEs, stakeholders, etc.
In-person workshops with target accounts delivered by partner/director
We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level.Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
Analyzing technology and market trends
Market Trends
By VerticalsBy Sub-verticalsBy GeographyBy Horizontals
Technology Trends
We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
Diving deep into the peer landscape
Study peer R&D topology – Understand key innovation hubs of peers/competitors
Study the portfolio that peer companies own and deliver from their global engineering centers
Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
Reporting and ownership structure
Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
Study key KPIs for each location (this does not include metrics used for measurement)
Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
Providing insights into the compete landscape
1 Overall Strategic Analysis
Deep dive into key competition
Details on key offerings
Revenue trends
Sub-vertical presence
Key enablers for growth
2 Benchmarking
Capture and analyze the critical parameters for top compete technology providers :
Capability / Value proposition
Technologies / Domains
Key offerings
Offerings
Engagement models
3 Account-level Analysis
Top 5 accounts across :
Relationship intensity (insights around evolution of relationship)
Tenure of relationship
Activities / Scope of work
Insights on strength of relationship
4 Ecosystem Connects
Analyze all major ecosystem connects for top compete technology providers :
Platform partnerships
Partnership with start-ups and universities
Accelerator programs
Strategic collaborations and cross-industry tie-ups
We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
Driving effective sales – jointly
SWARM DISRUPTIONFRAMEWORK Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions
We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
Talking to doing digital
1
Macro Trends and Market Landscape
Macro trends in the target market
Detailed emerging market landscape analysis
Stakeholder mapping
2
Compete Analysis
Compete footprint analysis
Technology adoption trends
3
Consumer Survey
Conduct extensive interviews to get end-customers’ perspectives and expectations
Outline customer asks to define business plan
4
Regulatory and Legal Perspective
Identify legal and regulatory compliances
Outline processes to ensure compliance
We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
Driving digital through thought leadership
Customer Workshops
Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
Workshop Objective
Broad market trends in their relevant verticals
Key digital transformation scenarios
Best practices from compete assessment
Call to action and partnership opportunities between SP and the client
Methodology & Action Plan
Detailed/ Pointed presentations delivered during workshop. Robust research methodology used: Secondary SourcesExisting knowledge base, prior work, news articles, industry reports, etc.Primary researchSMEs, stakeholders, etc.
In-person workshops with target accounts delivered by partner/director
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Celonis’ acquisition of Integromat is set to create waves in the Hyper Intelligent Automation space. Here’s Zinnov analysis of the Celonis-Integromat acquisition.
Platformation has emerged as one of the most powerful strategies that enterprises are exploring. How has the enterprise platform strategy evolved in the digital era?
Management Team
Nilesh Thakker Managing Partner & Global Head
Nilesh has over two decades of Executive leadership experience in technology companies and has led operations in enterprise and consumer software, Cloud Computing and Product Management.
Praveen Bhadada Managing Partner & Global Head
Praveen is responsible for driving Zinnov’s Digital Transformation for Global Enterprises, in the areas of IoT, Go To Market, Business Operations and Automation.
Sidhant Rastogi Managing Partner & Global Head
Sidhant has engaged with Fortune 500 companies to execute and transform their engineering global innovation strategy. He is an expert in Automotive and Automation domains.
Sean Bouani Partner
Sean brings 15+ years of business leadership experience in Enterprise, IoT, Cloud, AI/ML, data, digital media, mobile, and blockchain. Sean leads Zinnov’s North American digital transformation practice, where he devises strategies that result in long-term value creation for tech companies, enterprises, GSIs, and ISVs, in the areas such as Go-To-Market, Internet of Things, Business Operations, and Automation.
Rajat Kohli Partner
Rajat leads the end-to-end aspects of strategic consulting engagements focused on assisting global Fortune 500 Technology companies with respect to formulating and implementing their market expansion strategy.
Vimal Menon Partner
Vimal has extensive experience in formulating GTM strategies for Globalisation. He has worked for Large Product Companies and ER&D Service Providers in Auto/Aerospace, Medical Devices, Oil & Gas.
Nikhil Kulkarni Principal
Nikhil has over 10 years of experience in strategy, consulting, and sales enablement. His focus is on collaborating with clients in strategy and execution of their pursuits in the Software & Internet Sector.
Sangeetha Anand Principal
Sangeetha has 20+ years of experience in the IT industry and has deep expertise in Agile portfolio management, modernization & transformation of legacy applications, building effective application delivery models, and creating high performing global teams. Prior to Zinnov, she was the Director of Delivery Effectiveness in Thomson Reuters and has a Masters in M.I.S.
Amita Goyal Principal
Amita has over 8 years of experience in New Product Development, R&D, Strategy, Innovation Management, and Project Management. Prior to Zinnov she worked at R&D HQ of Canon Inc, Tokyo and comes with a strong global experience in managing cross-cultural teams.
Vijaykumar Hegde Principal
Vijay has over 12 years of experience in strategy consulting and business development in the areas of large account management, market expansion, and technology transformation.
Amit Kulkarni Principal
In his current role, Amit is working on driving vertical growth strategy, best practices across presales and operations and enabling thought leadership in areas of media, online and hi-tech space
Nikhil Vishal Bagde Engagement Manager
Nikhil has expertise in Media & Entertainment and Aerospace sectors and has been engaged in strategic assignments with global PES providers in advising them on Market Landscape, M&A Analysis and Compete Intelligence.
Deepesh Agarwal Engagement Manager
Deepesh has deep expertise in working with IT/R&D Services companies and Private Equity firms across Market Expansion, Strategic Due Diligence, R&D Outsourcing, Digital and Go-To-Market Strategy engagements with a focus on digital transformation and global innovation strategies.
Senthooran K A Engagement Manager
Senthooran has extensive experience working with Engineering R&D service providers in Medical Devices and ISV domains. He specialises in Outsourcing strategy, BU development, M&A analysis and Market analysis.
Kingsley Samuel K Engagement Manager
Kingsley has worked with multiple service providers across GTM strategies, Vertical strategies, vendor evaluations and M&A Projects. Expertise in Industrial & Semiconductor verticals and new age technologies like Blockchain and AI
Mohit Gupta Engagement Manager
Mohit Gupta has over 10 years of work experience and in his current role, drives the digital transformation vision for technology platform players, service providers, and tech product start-ups. He specializes in market entry strategy, GTM strategy, engagement model analysis, peer group benchmarking, etc. He has also worked in Cloud Computing, AI, IoT, and RPA.
Vikram Godbole Engagement Manager
Vikram is a seasoned strategy consultant associated with the Digital practice. He has rich experience in supporting Fortune 500 as well as Government clients in driving their strategic initiatives. He specializes in Digital Strategy, Competitive Intelligence, Market assessment, Startup M&A due diligence.
Nischay Mittal Principal
Nischay is a part of the senior delivery team at Zinnov, and works in areas such as Advanced/ Modern IT, Cloud computing/ SaaS, Enterprise Mobility, Big Data, Small & Medium Business (SMBs) landscape among others
Sivaram Sundaramurthy Principal
Sivaram comes with more than a decade of experience and currently heads the procurement offering. He advises procurement organizations on their strategies, while also helping them in their decision-making with regards to their day-to-day challenges that they face. Prior to Zinnov, he has worked across analyst firms and research houses wherein he has tracked IT services, engineering services, and digital services.
Vaibhav Gupta Principal
Vaibhav is an experienced strategy consultant specializing in corporate strategy, competitive intelligence, and digital & exponential tech strategy. He currently drives Zinnov’s Private Equity practice area for deal sourcing, commercial due diligence, and value creation.
Zeeshan Yousuf Engagement Manager
Zeeshan has more than 8 years of global consulting experience working across various sectors including Health, Retail, and Transport. In his current role, he is responsible for driving digital transformation engagement across industries.
Rishav Khemka Engagement Manager
Rishav has worked with Fortune 500 companies to design and execute their growth and expansion strategies. He has more than 7 years of global experience in Strategy, Go-To-Market, Product, and Sales roles working with large companies, start-ups and VCs. Rishav has an M.S. in Computer Engineering and an MBA from Carnegie Mellon University.
