Market Insights

Market Insights

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Market Insights

Technology evolution is relentless yet increasingly incremental – often leading to shorter windows of business opportunity. This, coupled with the rapidly changing face of competition, makes the need to be agile and innovative an imperative, irrespective of the vertical. Hence, businesses need to be abreast of the market and technology trends at all points in time.

We help enterprises by providing them a detailed analysis of the market overview and trends, identification of demand segments within key verticals and partnership opportunities within the ecosystem.

  • We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level. Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
    Market Strategy

    Analyzing technology and market trends

    Market Trends
    By Verticals By Sub-verticals By Geography By Horizontals
    Technology Trends
  • We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
    Peer Benchmarking

    Diving deep into the peer landscape

    • Study peer R&D topology – Understand key innovation hubs of peers/competitors
    • Study the portfolio that peer companies own and deliver from their global engineering centers
    • Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
    • Reporting and ownership structure
    • Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
    • Study key KPIs for each location (this does not include metrics used for measurement)
    • Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
  • We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
    Competitive Intelligence

    Providing insights into the compete landscape

    1 Overall Strategic Analysis
    • Deep dive into key competition
    • Details on key offerings
    • Revenue trends
    • Sub-vertical presence
    • Key enablers for growth
    2 Benchmarking
    Capture and analyze the critical parameters for top compete technology providers :
    • Capability / Value proposition
    • Technologies / Domains
    • Key offerings
    • Offerings
    • Engagement models
    3 Account-level Analysis
    Top 5 accounts across :
    • Relationship intensity (insights around evolution of relationship)
    • Tenure of relationship
    • Activities / Scope of work
    • Insights on strength of relationship
    4 Ecosystem Connects
    Analyze all major ecosystem connects for top compete technology providers :
    • Platform partnerships
    • Partnership with start-ups and universities
    • Accelerator programs
    • Strategic collaborations and cross-industry tie-ups
  • We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
    Disruptor Research

    Driving effective sales – jointly

    SWARM DISRUPTION FRAMEWORK

    Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions

  • We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
    Emerging Market Penetration

    Talking to doing digital

    1
    Macro Trends and Market Landscape
    • Macro trends in the target market
    • Detailed emerging market landscape analysis
    • Stakeholder mapping
    2
    Compete Analysis
    • Compete footprint analysis
    • Technology adoption trends
    3
    Consumer Survey
    • Conduct extensive interviews to get end-customers’ perspectives and expectations
    • Outline customer asks to define business plan
    4
    Regulatory and Legal Perspective
    • Identify legal and regulatory compliances
    • Outline processes to ensure compliance
  • We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
    Market Visibility Programs

    Driving digital through thought leadership

    Customer Workshops
    Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
    Workshop Objective
    • Broad market trends in their relevant verticals
    • Key digital transformation scenarios
    • Best practices from compete assessment
    • Call to action and partnership opportunities between SP and the client
    Methodology & Action Plan
    Detailed/ Pointed presentations delivered during workshop. Robust research methodology used:

    Secondary Sources Existing knowledge base, prior work, news articles, industry reports, etc.

    Primary research SMEs, stakeholders, etc.

    In-person workshops with target accounts delivered by partner/director
We help technology providers understand and analyze the Engineering R&D market landscape at a vertical and sub-vertical level.Additionally, we also help businesses in identifying top technology disruptors and key growth areas that drive future growth.
Market Strategy

Analyzing technology and market trends

Market Trends
By Verticals By Sub-verticals By Geography By Horizontals
Technology Trends
We offer an in-depth assessment of the peer landscape on best practices, identify areas to be improved upon, and seek fresh ideas to bring about improvements in performance.
Peer Benchmarking

Diving deep into the peer landscape

  • Study peer R&D topology – Understand key innovation hubs of peers/competitors
  • Study the portfolio that peer companies own and deliver from their global engineering centers
  • Rationale of peers for engineering footprint and benefits/ challenges faced by the company in the current model
  • Reporting and ownership structure
  • Provide insights on location strategy of peers and how it has evolved (consolidation, diversification)
  • Study key KPIs for each location (this does not include metrics used for measurement)
  • Track relevant New Age skills (AI, Machine Learning, security, AR/VR, IOT, deep learning) across innovation locations
We assist technology providers with compete intelligence involving detailed analysis of the identified competitor based on their products and service offerings, industry-leading partnerships, ecosystem connects, and top customers.
Competitive Intelligence

Providing insights into the compete landscape

1 Overall Strategic Analysis
  • Deep dive into key competition
  • Details on key offerings
  • Revenue trends
  • Sub-vertical presence
  • Key enablers for growth
2 Benchmarking
Capture and analyze the critical parameters for top compete technology providers :
  • Capability / Value proposition
  • Technologies / Domains
  • Key offerings
  • Offerings
  • Engagement models
3 Account-level Analysis
Top 5 accounts across :
  • Relationship intensity (insights around evolution of relationship)
  • Tenure of relationship
  • Activities / Scope of work
  • Insights on strength of relationship
4 Ecosystem Connects
Analyze all major ecosystem connects for top compete technology providers :
  • Platform partnerships
  • Partnership with start-ups and universities
  • Accelerator programs
  • Strategic collaborations and cross-industry tie-ups
We leverage our proprietary Swarm Disruption Framework to provide insights on the disruptor landscape to help our clients identify early stage M&A targets, develop a product innovation roadmap, and identify complementary disruptors for partnerships.
Market Insights

Driving effective sales – jointly

SWARM DISRUPTION FRAMEWORK

Leveraging fresh lenses to understand the collective impact of disruptive start-ups in highly dynamic segments to track developments in key business dimensions

We outline the feasibility of foraying into newer and emerging market segments with new products/services. Following a multi-pronged approach, we bring in relevant assets and domain experts to execute the engagement successfully.
Emerging Market Penetration

Talking to doing digital

1
Macro Trends and Market Landscape
  • Macro trends in the target market
  • Detailed emerging market landscape analysis
  • Stakeholder mapping
2
Compete Analysis
  • Compete footprint analysis
  • Technology adoption trends
3
Consumer Survey
  • Conduct extensive interviews to get end-customers’ perspectives and expectations
  • Outline customer asks to define business plan
4
Regulatory and Legal Perspective
  • Identify legal and regulatory compliances
  • Outline processes to ensure compliance
We partner with clients to engage existing customers through focused one-on-one workshops, roundtables, webinars, conferences, and create industry thought leadership via whitepapers and reports focused on digital transformation to evangelize digital capabilities and connect with potential customers. This helps clients to define a roadmap for digital transformation, including identification of digital use cases, assessment of digital maturity, industry best practices, tracking of digital transformation trends, etc.
Market Visibility Programs

Driving digital through thought leadership

Customer Workshops
Workshops, Roundtables, Webinars, Conferences, Whitepapers, et al for key clients to help define a roadmap for digital transformation including identification of digital use cases, assessment of digital maturity, industry best practices, etc.
Workshop Objective
  • Broad market trends in their relevant verticals
  • Key digital transformation scenarios
  • Best practices from compete assessment
  • Call to action and partnership opportunities between SP and the client
Methodology & Action Plan
Detailed/ Pointed presentations delivered during workshop. Robust research methodology used:

Secondary Sources Existing knowledge base, prior work, news articles, industry reports, etc.

Primary research SMEs, stakeholders, etc.

In-person workshops with target accounts delivered by partner/director

Popular Case Studies

Upcoming Event

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Confluence 2018 - India

20, 21st June, 2018 Bangalore, India

Management Team

Praveen Bhadada
Partner & Practice Head

Praveen is responsible for driving Zinnov’s Digital Transformation for Global Enterprises, in the areas of IoT, Go To Market, Business Operations and Automation.

Rajat Kohli
Associate Director

Rajat leads the end-to-end aspects of strategic consulting engagements focused on assisting global Fortune 500 Technology companies with respect to formulating and implementing their market expansion strategy.

Akshat Vaid
Engagement Manager

Akshat has over 6 years experience in defining strategy for large global corporations as well as Service Provider strategy for their Digital Transformation initiatives

Nischay Mittal
Engagement Manager

Nischay is a part of the senior delivery team at Zinnov, and works in areas such as Advanced/ Modern IT, Cloud computing/ SaaS, Enterprise Mobility, Big Data, Small & Medium Business (SMBs) landscape among others