Snapshots from Zinnov’s latest whitepaper on Global Engineering 2.0.
- Many global companies are spending as much as 15% of their revenues on innovation.
- Zinnov’s study on the top R&D spenders from 13 industries shows that MNC R&D presence is continuing to move eastwards.
- By 2020, R&D talent working in global locations will outgrow the number in the HQ locations.
- A scattered R&D footprint across the globe is a common result of unstructured globalization.
- Hence, Global Engineering 2.0 is the need of the hour, and how this holistic approach helps accelerate business objectives.
- The 3 primary approaches to Global Engineering 2.0 include Emerging Location Maturity approach, Product Roadmap approach, and Optimal Cost Structureapproach.
- Emerging Location Maturity approach is addressed in this whitepaper. This approach uses a 2-step methodology to outline the Global Engineering 2.0 strategy:
- Global Product Portfolio Analysis
- Location Persona and Global Center Assessment
‘Global Engineering 2.0’ is a strategic approach to consolidate and rebalance an organization’s R&D footprint while enabling investment in new areas.
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