CEO & Co-founder
New York, United States


CEO & Co-founder
New York, United States

Pari Natarajan is the CEO & Co-founder of Zinnov, a global management and strategy consulting firm. He has driven the globalization vision for more than 250 Fortune 500 companies and has helped them transform their businesses across dimensions of revenue enablement, productivity, innovation, market access, growth, and cost efficiencies.

With 20+ years of extensive industry experience, Pari brings in a wealth of expertise in innovation strategies, market creation, and global engineering optimization, which global customers have successfully leveraged to create sustainable competitive advantage. Pari is passionate about helping companies build decentralized organization structures and leverage global hubs for talent as well as market. He strongly believes that empowered leaders build empowered organizations, and hence, he assists companies foster an intrapreneurial culture.

Pari has successfully driven technology and enterprise organizations’ innovation agenda through custom open innovation programs, from setting up to program managing to scaling across different geographies. He has helped technology companies conceptualize and execute their growth strategies including geographical expansion, vertical expansion, and Mergers & Acquisitions, earning him the moniker “Tech Whisper” by Forbes India. He has also consulted with global Private Equity firms to chart the growth and value creation strategies across their portfolio companies. Pari has orchestrated strategic global M&A deals for Engineering R&D; Technology, Media & Telecommunications; Telecom and Networking firms across global locations.

Pari’s vision is to build a management consulting company that not only helps companies with their strategy, but also helps them build the right capabilities to execute on that strategy. Under Pari’s leadership, Zinnov has been consistently featuring on IAOP’s (International Association of Outsourcing Professionals) prestigious World’s Best Outsourcing Advisors list for the past decade. And in 2019, Zinnov was recognized as the ‘Best of the World’s Best Outsourcing Advisors.’

Pari is a prolific thought leader, who often shares his insights and unique perspectives at global technology conferences and forums. His most recent public engagements include Kofax Global Kickoff, Times Techies and Harvard Business School. He is also an influencer and is looked up to by many global leaders for Intrapreneurial and strategic insights to drive growth. In this episode of the DriveThru HR Podcast, Pari talks about how digital technologies such as Generative AI, AR, and Metaverse are impacting the HR function.

Pari has also authored articles for noted publishers, including PE Hub where he explores what makes Digital Services the most attractive assets PE are vying for in 2023. 

Pari has recently been awarded ET Ascent Business Leader of Year (2023). Recently, he was featured in an episode of The Daily Tech Conversation podcast hosted by Forbes India where he talked about India’s shift from the world’s back office to global innovation sandbox.

Tune into this episode of the Private Equity Podcast, where Pari touches upon how leveraging AI can make way for better deals and efficiency in Private Equity firms.

Prior to heading Zinnov, Pari held management positions at Praja and Centric Software. He holds an M.S. in Industrial Engineering from Iowa State University.

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