Zinnov
Manali De Bhaumik, Principal at Zinnov

Manali De Bhaumik

Principal, Business Strategy & Client Relations

Manali brings 17+ years of experience across technology research, consulting, business strategy, and competitive intelligence, with industry exposure spanning Engineering Research & Development (ER&D), digital engineering, automotive, manufacturing, IoT, and technology services. At Zinnov, she drives business strategy, commercial growth, and strategic client engagement across the Strategy practice, covering business planning, sales governance, opportunity development, client relationship management, and delivery excellence.

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About Manali

Previously, as Practice Head at Zinnov, Manali led the research and analyst function across technology domains and industry verticals. She developed research capabilities, established proprietary evaluation and benchmarking frameworks for service providers, and led consulting and research engagements, contributing to Zinnov’s market intelligence and thought leadership across digital engineering, IoT, and engineering services.

Before joining Zinnov, Manali held research and leadership positions at Information Services Group (ISG), IDC, and Hewlett Packard. At ISG, she led research and program management teams, developed industry research frameworks, and contributed to global advisory publications and executive engagements. Her earlier work at IDC and Hewlett Packard focused on competitive intelligence, market share analysis, and strategic business insights across international markets.

Areas of impact

  • Drives strategic business planning, opportunity development, commercial governance, and growth initiatives across the consulting practice.
  • Led research and analyst functions, developed proprietary service provider evaluation frameworks, and directed industry research and consulting engagements.
  • Works with senior leadership and business development teams to strengthen executive relationships, identify new advisory opportunities, and support strategic account expansion.
  • Brings extensive expertise in technology market assessment, competitive benchmarking, service provider analysis, and emerging technology trends.

Education

  • Master’s Degree, Computer Applications, West Bengal University of Technology
  • Bachelor of Commerce (Honours), University of Calcutta

Focus areas

  • Business Strategy
  • Commercial Growth Strategy
  • Research & Advisory Leadership
  • Strategic Client Relations
  • Business Development
  • Technology & Market Intelligence
  • Engineering R&D
  • Digital Engineering
  • IoT & Connected Ecosystems
  • Competitive Benchmarking
  • Service Provider Assessment
  • Market Research & Analysis
  • Sales Governance
  • Thought Leadership
  • Practice & People Management

Publications

Frequently asked questions

Who is Manali De Bhaumik?
Manali De Bhaumik is a Principal at Zinnov with expertise spanning strategy consulting, technology research, competitive intelligence, and business leadership, with a strong focus on translating industry insights into strategic growth opportunities and business outcomes.
What does Manali De Bhaumik do at Zinnov?
Manali drives business strategy, commercial growth, and strategic client engagement across the Strategy practice, covering business planning, sales governance, opportunity development, client relationship management, and delivery excellence. Previously, as Practice Head, she led Zinnov’s research and analyst function across technology domains and industry verticals.
What are Manali De Bhaumik's areas of expertise?
Her expertise spans business and commercial growth strategy, research and advisory leadership, strategic client relations, business development, technology and market intelligence, engineering R&D, digital engineering, IoT and connected ecosystems, competitive benchmarking, service provider assessment, and sales governance.
How much experience does Manali De Bhaumik have?
Manali brings 17+ years of experience across technology research, consulting, business strategy, and competitive intelligence. Before Zinnov she held research and leadership positions at Information Services Group (ISG), IDC, and Hewlett Packard.
What is Manali De Bhaumik's educational background?
Manali holds a Master’s Degree in Computer Applications from West Bengal University of Technology and a Bachelor of Commerce (Honours) from the University of Calcutta. She is also an OKR Certified Professional through Zinnov and FITBOT.
How can I contact Manali De Bhaumik?
You can connect with Manali on LinkedIn, email her at info@zinnov.com, or reach the Zinnov team via the contact page to discuss commercial strategy, strategic account growth, and technology market intelligence.

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