Alliances, partnerships, and joint ventures are no longer the exception for most Unicorns, as more and more Unicorns are acquiring them as part of their core strategy. Today’s Unicorns are building and growing partnerships to acquire strategic resources, to gain competitive advantages, and to strengthen their capabilities, their revenue and profits. In order to effectively execute on those promises, Unicorns need a practical road map to ensure these partnerships generate added value.

Key Discussion Areas

  • How do unicorns ensure that channels have a strategic fit with their product strategy?
  • What new form of tech alliances (persona, partnership model) that unicorns are going after?
  • To reduce churn and accelerate growth, what must Unicorns do to continuously deliver customer success alongside partners?
  • Remote channel engagement and rapport building with partners, in the era of new remote work
  • Effective measuring of partner success, that is aligned to the organization’s OKRs (Leads, conversions, Closing velocity & rates, revenue, profitability, etc.)
  • Due diligence requirements to employ in partner identification.



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