The rapid progress in new modes of mobility with increased autonomy is compelling automakers, tech titans, and start-ups to be laser-focused on delivering a particular experience rather than a mere product. Delivering equal or superior performance, reliability, safety, and security as capabilities are migrating out of hardware and into applications, as logic migrates from controllers to cloud.

Right now, the automotive industry is going through a massive transformation from “metal bashers” to hi-tech software companies. Early movers embracing advanced software, data, and edge computing, are beating their traditional rivals. Industry newcomers have demonstrated that consumers are embracing new methods of software delivery, development, and validation.

To accommodate this transition, internal software development must be more nimble, iterative, and significantly different from traditional development cycles in the automotive industry. New development cycles and processes must balance speed and agility with safety and security.

Key Discussion Areas

  • How are the traditional automakers embracing the unprecedented challenge to transform their internal software development and validation practices?
  • How are emerging modes of transportation such as electric, connected, and autonomous vehicles disrupting the practice of building automotive software?
  • What is the outline of the path forward for automakers to quickly adjust and compete on a global scale with their advanced competitors?



Note: Fields marked * are mandatory

Registration to the event is subject to the following conditions:

  • Confirmation of participation is at the sole discretion of Zinnov.
  • The Zinnov team will respond within 2 business days of registration, on the status of confirmation.
  • Representatives from Services companies are requested to refrain from registering for the event.