The rapid progress in new modes of mobility with increased autonomy is compelling automakers, tech titans, and start-ups to be laser-focused on delivering a particular experience rather than a mere product. Delivering equal or superior performance, reliability, safety, and security as capabilities are migrating out of hardware and into applications, as logic migrates from controllers to cloud.
Right now, the automotive industry is going through a massive transformation from “metal bashers” to hi-tech software companies. Early movers embracing advanced software, data, and edge computing, are beating their traditional rivals. Industry newcomers have demonstrated that consumers are embracing new methods of software delivery, development, and validation.
To accommodate this transition, internal software development must be more nimble, iterative, and significantly different from traditional development cycles in the automotive industry. New development cycles and processes must balance speed and agility with safety and security.