Over the past decade, the media and entertainment industry has been at the forefront of the rapid transformation. Digital has already taken over all mediums, while OTT and online streaming have taken center stage across all sub-sectors like print, films, gaming, and music.
While every business is undergoing changes, the winners are not only the early-adopters but also organizations that have invested in piloting and scaling the right new-age solutions, to carve a path that works best for their unique business needs.
Rapid adoption of digital, with the advent of disruptive technologies like RPA and AI/ML are shifting the dynamics of media world, forcing it to become more innovative and agile. As the new generation technology savvy customers demand tailored experiences, media enterprises are expediting product innovations and end-to-end value chain transformations.