New-age startups have disrupted the auto industry. Established brands have invested billions to build the mechanical and embedded capabilities required to stay ahead of the disruption curve. They’ve seen mixed results. Innovative software and platforms clearly demonstrate the valuable potential of Software-Defined Vehicles (SDVs) to improve the driver and passenger experience. And an SDV approach can enable the creation of scalable solutions that accelerate GTM and drive revenue. But how can automotive brands quickly pivot to a future driven by connected cars?
Innovative software and platforms will enable a next-gen in-vehicle user experience (UX). Beyond the UX, however, software and platforms can provide OEMs and Tier 1s the fuel they need to innovate and launch new solutions, achieve the scalability they need to succeed and establish a platform for sustainable growth.
This roundtable will shed light on current and future SDV perspectives that will transform how society purchases, subscribe to, experiences, and benefits from connected vehicles. These expert panelists will unwind the potential of software and platforms and show how enterprises across the value chain can improve the user experience and develop platforms for growth that allow them to maximize their SDV opportunities.
