ATIT DANAK

Atit Danak is a Partner and is based out of our India headquarters, from where he leads Zinnov’s Innovation Strategy practice. As Global Head of the practice, Atit empowers large enterprises and unicorns to drive tangible business outcomes by building and deploying innovation-led growth strategies. His team designs, builds and scales customized open innovation programs to enable employee-led innovation, academic collaboration, and start-up collaborations.

Working closely with Offices of CTO/CDO/CIO his team covers a gamut of mandates for incremental, transformative and breakthrough innovation for organic growth. Simultaneously, the team also engages with Corp VC and Corp Dev teams to enable inorganic growth through strategic investments and M&A.

A seasoned leader, Atit has rich expertise working with large enterprises, start-ups, and technology investors, facilitating organizations to transform their business and unlock growth by harnessing the power of employees, ecosystem, technology, and innovation.

With 15+ years of global technical and general management experience across, Atit leverages his expertise to strategize and deliver innovation-led growth for a roster of clients in Europe, Asia, South America and North America. His team has designed, built, and deployed over 20+ innovation programs across 14+ industry verticals for global Fortune 500 and Unicorns. 90% of these programs are still active with 85% having expanded their charter and focus areas. He brings valuable cross-functional expertise with deep sectoral experience in Supply Chain & Logistics, Retail, Automotive, Financial Services, Telecom, Media and Entertainment, Manufacturing, Enterprise Technology, SaaS, Healthcare, and Chemicals.

Atit has been recognized as one of the Top 25 Consultants by Consulting Magazine for the year 2021-22. He is also a Guest Faculty at IIT Hyderabad for the year 2022. He has co-authored books, whitepapers, and reports for the firm and clients, which have been well received across the innovation ecosystem. Atit has deep connections with global industry and government bodies, including JETRO, TiE, IVCA, and NASSCOM, at which he is a regular speaker and thought leader.