Vendor quality certifications Do they really matter?

Measurements are one of the most misunderstood and underutilized best practices in software development. Lack of awareness, difficultly in collecting data, unintuitive representation of data, and lack of feedback to developers are some of the reasons for failures of measurement programs. Also there is a common myth among software developers and some managers that measurement affects innovation.
In spite of the difficulties involved in designing and implementing a measurement program, the benefits, when correctly done, are tremendous.

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