India is home to a substantial base of SMBs, who contribute massively to the economy. A significant number of these SMBs are already Tech-Ready. Led by digital enablers, SMBs are witnessing disruptions across four key business levers – Customer Targeting and Engagement, Operational Excellence, Workforce Enablement and Supply Chain Management. However, SMBs face several basic challenges in their IT adoption lifecycle. Solving these SMB challenges would result in an Exponential Impact on the India economy. Confluence of Challenges in Conventional Technology interspersed with Rapid IT Consumerization has led to the evolution of Tech Jugaad.
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