Digital SMBs – Powering India into the Future

Indian SMBs are leveraging digital technologies across business processes, driving top line growth, maximizing output and deriving cost efficiencies

Digital enablement is going to present a USD 25.8 Billion for tech vendors by 2020. India is home to over 51 Million Small and Medium Businesses. While today only 40% of these SMB’s are influenced by technology, the number is expected to increase to 90% of all SMB’s by 2020. IT adoption by SMB’s in India is hindered because inability to easily adopt solutions meant for large enterprises. They aren’t in a position to invest upfront in infrastructure, most solutions offered to them in the market are generic and lack vertical centricity, and majority of the solutions are feature rich solutions with high learning curve. Exploding smartphone usage with a near universal adoption by 2020, affordable enterprise grade solutions such as cloud solutions and mobile app ecosystem are increasingly driving SMBs towards digital enablement. 9000+ mobile app development companies are making it possible for SMBs to adopt solutions. Adoption of IT across customers and push from ecosystem stakeholders is fueling SMBs’ digital journey.

A nexus of three key enablers is driving SMBs to adopt digital technologies:

  • Access to Enabling Infrastructure
  • Availability of Solutions and Services
  • Push from Customers & Ecosystem Stakeholders

This enablement of small and medium businesses by digital technologies is expected to have multifold positive impact on India’s GDP, exports and employment.

Share this report

  • Speak with our consultants

  • Message:

  • ©2015 Zinnov. All Rights Reserved