We are the right point in time in the Indian R&D ecosystem evolution to move away from a discussion around Maturity, Cost/FTE and Productivity. A discussion centered around the “Value” generated from the Indian R&D center resonates well with all global stakeholders – business, engineering & globalization. Zinnov has defined 4 building blocks of Value, namely Operations, Markets, Customer and Innovation. These building blocks can combine at various levels and generate different values to the global organization, ranging from pure operational efficiency to being the next growth driver. In this perspective, Maturity becomes just another enabler to deliver value and not the prime point of interest.

Please note: There is no separate summary for this report

Indisputably Indian MNC R&D Centers have effectively created cost savings for their HQ; though currently the biggest priority for global leadership teams has grown beyond cost saving to top line growth. However, globalization priorities are not aligned to these objectives resulting in restricted opportunities for the India Centers to generate value or for the Center heads become global leaders.

This report provides a perspective on the changing realities that Indian MNC R&D Centers are faced with and the opportunities that are available for these centers to transform themselves. 

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The report contains a summary of the Zinnov study and analysis of the MNC Engineering R&D Centers in India. It highlights the key trends and challenges faced by these Engineering R&D Centers and looks at the critical success factors to accelerate engineering R&D out of India.

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This concept note explores how to sustain product/business leadership from a remote location and create significant impact to both the top line and bottom line of the company.

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The report delves into evolution of the current wave of globalization and then talks about how the eco system is evolving and why companies in the Silicon Valley and in the US have to look at globalization in terms of innovation rather than just pure cost arbitrage. The report also includes case studies that reflect the best practices used by leading companies in this area.

A report on the latest insights based on the interaction with over 300 global stakeholder who attended the Annual Zinnov Conference - 'Confluence' in the US. The report delves into  their perceptions and what they believe the key trends are and will be around innovation , emerging markets and globalization trends as well as new focus areas e.g shared services , professional services etc.

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Matrix organizations are the norm at MNC centers irrespective of the reporting/organization structure. Based on this reality, Zinnov has propounded a model where it classifies all matrix organizations into three broad categories - Volatile, Stable and Effective based on key characteristics such as cost, consistency, frequency of communication, decision making ability etc. It explores with examples the current trends in reporting structures and how some companies’ matrix structures have evolved across these stages.

Note: This report is a part of both Global Leadership and Competency Creation categories

The maturity benchmarking exercise is an extension of a framework developed by Zinnov –‘The Maturity Model’. This framework is aimed at helping R&D subsidiaries gauge, by assessment, the maturity of the India Center operations relative to their peers, identify gaps, if any, and also analyze trends that have enabled companies to move up the value curve.

 Zinnov’s perspective on what lies ahead for MNC R&D Centers in 2010 based on the events that have occurred in the past year, the challenges and constraints that have become relevant and measures that companies should take/are taking considering these new realities.

As the MNC R&D landscape has matured, today it is in a position to give back to the local ecosystem. This report explores the main advantages of having MNC R&D centers in India which include employment, investments, development of the startup ecosystem, university-industry collaborations and local innovations.

This report juxtaposes the survey result from data collected from MNC R&D stakeholders based both in India and the US. The main objective of the report is to understand the similarities and dissimilarities in thoughts and perceptions of global stakeholders on globalization. It also provides an interesting perspective on the perception gap that exists between the east and the west.

Note: This report does not have a separate overview

Emerging markets present a complex business environment that requires technology firms to have a great deal of product localization, strong support and well developed business models. This concept note on sales and R&D collaboration highlights a hypothesis that the current structures of technology MNC’s i.e. separate entities for Sales & R&D present in emerging markets is not the most effective solution, and is a possible hindrance to growth. It examines how increased sales and R&D collaboration might help MNC’s have greater effectiveness in growth markets.

Note: There is no seperate 'Overview' for this report

This report is an in-depth analysis of the Global Service Providers' Rating exercise. It includes detailed information on the profiles of participating companies, methodology used for ranking, the outsourced product development landscape and macro trends in each of the 7 verticals that were analyzed as a part of the study. The analysis of the capabilities of the R&D Service Providers across verticals was done with the intent to showcase service providers’ capabilities across different geographies to service the R&D needs of large global clients. It also includes insights on the business models used, case studies and best practices that have been / are followed by service providers to combat the effects of recession. 

With the recession-hit economy showing signs of recovery, there is an increased focus on globalization to rapid growth markets such as India and China. Apart from the conventional drivers, there is more value derived per dollar from these markets on account of  Purchasing Power Parity (PPP).The focus of this report is on certain specific verticals viz. Semiconductors, Software, Telecom & Networking, Industrial & Consumer Electronics/ Computer Hardware which together account for nearly half of the R&D spend by the global top 1000 R&D spenders. It further includes heat map of the verticals’ R&D spend vs. net sales, geographic deep dive etc. It also analyzes trends in the aforementioned verticals across India and China. In addition the report also includes  in-depth analysis of the software vertical by providing a comprehensive peer landscape, evolution of the top companies in the said vertical and a road map to increased value delivery from the subsidiaries.

This is a comprehensive report ranking the Top Global R&D Service Providers across geographies like India, China and Eastern Europe across multiple verticals. The overall rating is based on components like financial strength and capabilities like business models, innovation, expertise, people strength and operations. The rating also highlights that the impact of recession on the R&D Service Providers Community has been felt across four key levers, namely, contract re-negotiation, increase in sales cycle time, bankruptcy of clients and fears of business continuity risk, which did result in many of them having to reassess and redefine their strategies.

The current economic crisis has made it imperative for companies to re-look at their globalization strategy holistically. This report provides an in-depth analysis of the software product R&D spend globally, while considering globalization across areas such as cost of services, SG&A etc. The report also feature the role of emerging markets, such as India, China etc. and the addressable opportunity these markets will provide over the next few years.

An insight on US stakeholders perception on key globalization trends. This is based on a survey carried out by Zinnov in October 2009

Note: There is no seperate 'Overview' for this report

HQ’s believe effective actions should be taken to be able to generate maximized business value from remote teams in the current economic crisis. Also, for an effective product transition, both the HQs as well as remote centers will surely have to address several issues…

With market dynamics as they are, it is important for companies to innovate and develop collaborative growth strategies.... 

Indian R&D offshoring industry is at a cross-road today with a number of risks challenging its growth in coming years. So,what is it that it should do?

Currently there are over 700 R&D centers in India. Given various uncertainties in the market most of the companies have frozen their hiring at these centers. Also, the salaries are expected to either increase incrementally in single digit or be flat.  This report showcases aspects with which, an R&D center can optimize its operations. Coupled with a unique framework, learn more on how you can not only save operating cost by about 20% but also effectively improve productivity thus deriving maximum value from globalization.  

This study provides insights into the entire MNC R&D landscape as well as the Service Provider R&D market of Russia. It promptly highlights that Russia over the years has evolved as the largest market of IT offshoring worth USD 3350 Million in 2008, as compared to Central and Eastern European (CEE) region. Unlike India and China, the Russian R&D offshoring market is primarily driven from the service providers.  Also, the high R&D activity in Russia is primarily attributed to the fact that the talent in Russia is highly capable of performing new product development and similar high-end activities due to the prevalent advanced education system.

With an overall IT market of USD 0.62 Billion in 2008, Ukraine’s R&D market is still nascent when compared to that of India and China. Also, the market is predominantly driven by service providers. This study highlights that the total cost of running a center in Ukraine is about 60-70% cheaper than the US. Other vital details on how this market has evolved over the years, with specific skill-sets, etc form an intrinsic part of this report.

“R&D Globalization – A China Perspective” brings into purview the entire R&D offshoring market in China. This unprecedented study focusing on the MNC R&D subsidiary landscape as well as the market for R&D service providers showcases China’s R&D capabilities, in addition to some key challenges and drivers for growth in that market. The study opens gate to the Chinese R&D market and the vast opportunity it presents us with!

India R&D centers are not isolated from the financial crisis and apart from slowing growth, they have to address a number if additional challenges. Aspects like controlling costs have become a priority for all. However, having said that, the current crisis also has created a window of unprecedented opportunities. Read more on what these opportunities are.